1.

1 PRINCIPLES OF MANAGEMENT
UNIT I
Fundamentals of Management Evolution of Management -Planning and Decision Making
: Relationship with other managerial functions Types of plans and their implementation
Management by objectives.
UNIT II
Organizing and Staffing: - Basic concepts of organizing and staffing. Departmentalization,
delegation, decentralization span of control line and staff functions reasons for and
resolution of conflicts between line and staff functions.
UNIT III
Directing and Leading: Leadership- processes and approaches Transactional and
transformational leadership Motivation Important theories Group Dynamics Control and
coordination: Basic concepts, elements, processes and techniques of control and co- ordination.
UNIT IV
Corporate social responsibility- ethics and values in business social audit Government
regulation of business.
UNIT V
Communication Characteristics of a good communication system- types of communication
barriers to communication Recent trends in business and Management.
Reference Books:
1. William F Glueck and Lawrence R Jaach, Business Policy and Strategic Management, Mc
Graw Hill, 1984.
2. Koontz and O Donnel, Management, Mc Graw Hill, 1996.

1.3 MANAGEMENT ACCOUNTING

UNIT I
Basics of accounting concepts and conventions Management Accounting Definition,
Nature and Scope Functions Role of Management Accounting Tools of Financial
Analysis and Planning.
UNIT II
Preparation of Trial Balance, Trading Account, Profit and Loss Account and Balance Sheet of
Business units.
UNIT III
Interpretation and Analysis of Financial Statements - Comparative Statement, Common Size
Statement, Trend Analysis, Ratio Analysis Liquidity, Profitability, Turnover and Proprietary
Ratios Interpretation of Ratios Application to Decision Making Uses and Limitation Fund
Flow and Cash Flow Statement
UNIT IV
Concept of Marginal Cost Contribution Applications of Marginal Cost, Cost Volume Profit
analysis -decision making- make or buy, own or lease. Activity Based Costing (ABC).
UNIT V
Standard costing and variance analysis- material and labour overhead- Budget and Budgetary
control reporting various budgets - flexible budgets - ZBB.
Note: The Proportion between theory oriented and Problem oriented questions in the University

examination shall be 20:80.

Reference Books:
1. Manmohan & S.N.Goyal, Principles of Management Accounting, Sahitya Bhavan Agra,
2000.
2. Jain & Narang Advanced Accounting, Kalyani Publishers New Delhi
3. M.Y.Khan and Jain Management Accounting, Tata McGraw Hill Publishing Co Ltd.,
4. T.Ramachandran Accounting & Financial Management, Scitech Publications Chennai
5. S.N.Maheswari Management Accounting, Sultan Chand & Sons, New Delhi

1.4 BUSINESS LAWS

UNIT I
Indian Contract Act 1872: Contract Meaning Essential elements Nature of contract
Performance of contract Discharge of contract Remedies for breach of contract Quasi
contracts. Indemnity and guarantee Bailment and Pledge.
UNIT II
Law of Partnership: Introduction Formation Kinds of Partners Authorities, Rights and
Liability of Partners Dissolution of Firm.
UNIT III
Sale of Goods Act: Sale and Agreement to sell. Condition and Warrantee, Transfer of
Ownership Performance of Contract of Sale Remedies for Breach of Contract. Negotiable
Instruments Act: Kinds of Negotiable Instruments Dishonor and discharge of Negotiable
Instrument.
UNIT IV
Company Law Meaning, Definition, Formation of Company, Rights, Duties and Liabilities of
Directors, Winding up of Company.
UNIT V
The Consumer Protection Act 1986. The Information Technology Act 2000 - Right to Information
Act. Securities and Contracts Regulations Act 1956 - SEBI Act 1992. Depository Act 1996 Foreign Exchange Management Act 1999. Competition Act 2005
Reference Book:
1. N.D.Kapoor, Mercantile Law Sultan & Sons
2. Vakul Sharma, Cyber Law Mac Milan
3. Akhileshwar Pathak, Legal aspects of business- Tata McGraw-Hill
4. Relevant Bare Acts

1.6 MARKETING MANAGEMENT

UNIT I
Defining Marketing in 21st Century Importance Scope Changing Scenario of Business &
Marketing Fundamental Marketing Concepts.
UNIT II
Consumer Behavior - Factors Influencing Consumer Behavior Stages of Buying Decision
Process Post Purchase Behavior Business Market Vs Consumer Market Stages in
Industrial Buying Process.
UNIT III
Market Segmentation - Levels of Market Segmentation Segmenting Consumer Markets
Bases for Segmenting Business Markets.
UNIT IV
Analyzing the Competitors Identifying the Competitive Strategies for Market Leader Market
Challenger Market Follower and Market Richer Strategies. Product Lifecycle. Pricing

Importance and Objectives - Factors affecting Price determination Pricing Policies Pricing of
New products. Promotion Promotional mix- Factors determining promotional mix.
UNIT V
Role & Scope of Brands Brand Equity Devising a Branding Strategy Brand Positioning
Developing & Communicating a Positioning Strategy Writing a Positioning Statement
Differentiation Strategies.
Reference Books:
1. Philip Kotler, Kevin Lane, Abraham Koshy-Marketing Management A South Asian PerspectivePearson/Prentice Hall India Ltd
2. Rajan Saxena Marketing Management-Tata McGraw Hill
3. Ramaswamy & Namakumary-Marketing Management-Global Perspective-Indian Context-Mac Millon
India Ltd