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  • Brand Brief Questionnaire (Aka BBQ)

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    Dipika Biswas
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    This Brand Brief Questionnaire document requests information about a company's brand to help define its positioning in the market, including the company background, brand attributes and values, where the brand is positioned, its unique selling proposition, target audience details, top competing brands, the objective and single message of an upcoming campaign, and why consumers should believe that message.

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    Original Title

    Bbq

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    This Brand Brief Questionnaire document requests information about a company's brand to help define its positioning in the market, including the company background, brand attributes and values, where the brand is positioned, its unique selling proposition, target audience details, top competing brands, the objective and single message of an upcoming campaign, and why consumers should believe that message.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Brand Brief Questionnaire (Aka BBQ)

    Uploaded by

    Dipika Biswas
    This Brand Brief Questionnaire document requests information about a company's brand to help define its positioning in the market, including the company background, brand attributes and values, where the brand is positioned, its unique selling proposition, target audience details, top competing brands, the objective and single message of an upcoming campaign, and why consumers should believe that message.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Brand Brief Questionnaire (aka BBQ)

    Company Background / Category particulars (if any):

    Brand Attributes/Values (the brand philosophy and culture of the company):

    Brand Positioning (where is the brand positioned in the market):

    Brand Unique Selling Proposition (USP):

    Target Group (age / SEC/ Gender / a one liner on lifestyle, likes and dislikes of audiences):

    Name 3 competing brands:

    Objective of campaign/exercise:

    Single message to convey in campaign/exercise:

    Why should people believe it?

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