Distributor Business Case

Distributor Demographics
Question Your Answers

Company Name:

Company Address:

Contact name, telephone no., mail address:

Company Specialization (What does your company do):

Organizational support to a potential partnership (please specify, internal

functions and sales force):

2
 Business Case

Question Your Answers

What country do you wish to distribute in?:

What brand do you wish to distribute?:

What SKUs?:

Objective of launch:

3
 Market Assesment

Question Your Answers

Why is the brand a good fit for the market (Trends etc.)?:

What consumer need does the SKUs cover?:

Are the consumers use to consuming a similar product (Format and

content)?:

4
 Competitors

Question Your Answers

Who are the major competitors on the market?:

What is the positioning of the key players?:

What are their USPs (Unique selling points)?:

5
 Sales Forecast

Question Your Answers

3-years’ Sales Forecast in EUR Launch year 1:

Year 2:

Year 3:

3-years’ Volume Forecast in units Launch year 1:

Year 2:

Year 3:

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 Distribution Strategy
Question Your Answers
Which is the primary sales channel of food supplements on the market?:
(Pharmacies, online etc)

What sales channels do you use/ want to use for distribution?:

In which do you have prior experience and established network?:

What are your target distribution channel?:

(presented as a % of total number of stores/websites in relevant market)

What is your in-store strategy?:

(shelf space, education of pharmacy staff etc.)

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 Marketing Strategy
Question Your Answers
What is the target of the communication / marketing strategy?:

Who is the target audience?

What is the key message?

Required activities:
(describe the planned advertising and promotion elements)

Description of consumer materials:

(examples: TVC, print ads, sampling, radio spots, posters, shelf display)

What is the marketing budget?

8
 Legal and Regulatory

Question Your Answers

What is the process for registration of products?:

What is the process for registration of a brand?:

Specify documents required:

Specify registration from filing with authorities:

Any extraordinary laws regarding sales of dietary supplements?:

9
 Success Factors

Question Your Answers

What factors must be achieved in order to succeed?

Please elaborate on your mark up structure:

Expected launching time and reasoning:

10
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time to fill out this form.
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Best Regards,
Orkla Health
International