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  • GTM & Sales and Marketing Strategy Questionnaire

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    hemanth pawaskar
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    This document contains a questionnaire about a company's products, customers, sales processes, marketing strategies, and industry trends. It asks for details on the company's products and market, customer segments and profiles, current sales and lead generation processes, current marketing channels and initiatives, value propositions, pricing models, and strategic roadmap. The goal is to gather reference information from the company to better understand its business, customers, and go-to-market strategy.

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    This document contains a questionnaire about a company's products, customers, sales processes, marketing strategies, and industry trends. It asks for details on the company's products and market, customer segments and profiles, current sales and lead generation processes, current marketing channels and initiatives, value propositions, pricing models, and strategic roadmap. The goal is to gather reference information from the company to better understand its business, customers, and go-to-market strategy.

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    © All Rights Reserved
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    3 views3 pages

    GTM & Sales and Marketing Strategy Questionnaire

    Uploaded by

    hemanth pawaskar
    This document contains a questionnaire about a company's products, customers, sales processes, marketing strategies, and industry trends. It asks for details on the company's products and market, customer segments and profiles, current sales and lead generation processes, current marketing channels and initiatives, value propositions, pricing models, and strategic roadmap. The goal is to gather reference information from the company to better understand its business, customers, and go-to-market strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    GTM & Sales and Marketing Strategy Questionnaire

    Product & Market

    Question Response Reference Doc /


    Link

    Can you list


    down your
    products?

    Competitors
    (Direct & In-
    direct)

    What benefits
    does it give to
    your customers?

    What are the key


    Features?

    How big is the


    market?

    Who are your


    potential channel
    partners?

    Customer

    Question Response Reference Doc / Link

    Customer Segments
    & Geography

    Customer Size

    ICP - Ideal
    Customer Profile /
    Personas

    Key Pain points

    Current Sales Process


    Question Response Reference Doc / Link

    How do you sell?

    Who do you sell?


    Who are the key
    stakeholders?

    What is the
    feedback you get
    from your customers
    after you sell? Why
    did they chose
    Simplr?

    What is your current


    Lead Gen / Inside
    Sales Process?

    Current GTM & Marketing

    Question Response Reference Doc / Link

    What is your Value


    Proposition?

    What channels do
    you currently use?

    What is your Pricing


    Model

    Who are the


    agencies you work
    with and their
    current status

    What is the RoI you


    have from these
    initiatives ?

    Who designs the


    ads? Can you share
    a google drive folder
    with all the ads?

    Do you have any


    ABM in place?

    For each product,


    which customer
    permissions do you
    have to use their
    logos in marketing
    collaterals?

    Do you have
    customer
    testimonials and
    case studies for
    each product?

    Strategy

    Question Response Reference Doc / Link

    What is your “right


    to win”?

    What do you think


    your USPs are?

    What is your current


    positioning?

    Any Surveys / NPS


    done with existing
    clients?

    What is the
    roadmap and
    Strategic outlook?

    What are the current


    Industry trends for
    enabling the
    purchase decisions?

    What has changed


    in your Industry in
    the last 5 years?
    What has not
    changed ?

    What are your


    Gross Margins per
    Customer?

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