PRESENTATION ON PRODUCT DEVELOPMENT

GROUP MEMBERS

USHA BASTIKAR 02

SWAPNIL CHAVAN 04
PRASHANT GAUTAM 06 MASROOR HASSAN 08 SHRADHA KANOJIA 10 SALMAN KHAN 12

What is product?
Anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need. Includes Tangible and Non-tangible goods and services.

CLASSIFICATION OF PRODUCT
1.

CONSUMER PRODUCTS:
Convenience Products: Shopping Products Speciality Products Unsought Products

a. b. c. d.

2. INDUSTRIAL PRODUCTS:
a.
b.

c.
d. e.

Raw materials Fabricating part Installations Accessories of equipments Operating supply

PRODUCT SELECTION
Product selection involves three basic steps:

1. Research:
Gathering all technical information to be evaluated Identify the full range of the projects building material options.

2. Evaluation:
involves confirmation of the technical information, as well as filling in information gaps. simple when comparing similar types of building materials using the environmental criteria. However, complex when comparing different products with the same function.

3. Selection:
Involves the use of an evaluation matrix for scoring the project-specific environmental criteria.

4. Implementation:
To know which are the materials that fit in the green.

STEPS FOR IDENTIFYING THE PRODUCTS FOR

MANUFACTURING

Analyzing the market. Understanding the possible competitive priorities of the organization. Selecting the appropriate competitive priorities among the available (possible) competitive priorities. Developing the operations strategies to achieve the chosen competitive priorities.

WHAT IS PRODUCT DEVELOPMENT?

1. Complex and lengthy process involving activities from number of departments like marketing , production, quality testing, designing a material etc. 2. Types of products based on the Product Development: a. Market-Pull Products: Products developed using generic process in a market pull situation. Recognizing the market opportunity & selecting appropriate product technologies to meet customer needs. E.g.: Furnitures, Tools, Sports goods, ect. b. Technology- Push Products: Products developed by using new technology and an appropriate market where new technology can be applied. Planning phase involves matching technology & the market.

IMPORTANCE OF RESEARCH AND DEVELOPMENT

Increasing scientific knowledge and product innovation. Advances the state of knowledge about product technology. Product models are tested in different circumstances. Creates tremendous infrastructure by enabling industrial establishments to carry out specific long terms R & D projects. Tax concessions are given. Develops model stimulating problems. Helps in conceptualizing problems correctly.

PRODUCT DESIGN AND STAGES

Product design is the arrangement of elements that collectively form a good or service.
o o o o o o

Stages: Conception Acceptance Execution Evaluation and Review of Design Translation Preproduction