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Amritsar Ludhiana

The Next Urban Frontier: Twenty Cities To Watch


Jalandhar Chandigarh Delhi Lucknow Kanpur

Faridabad Jaipur

Ahmedabad Bhopal Surat Mumbai Pune Hyderabad Nagpur Kolkata

Megacities
Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune

Boomtowns
Bangalore Coimbatore Chennai

Surat, Kanpur, Jaipur, Lucknow, Nagpur, Bhopal, Coimbatore

Niche cities
Faridabad, Amritsar, Ludhiana, Chandigarh, Jalandhar Draftdo not circulate

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The top twenty cities make up less than 10% of Indias population, but generate more than 30% of income
Urban Share of total (%) Households Population Income Expenditure Surplus income
Source: NCAER/FCR

Rural Megacities 69.3 70.5 56.0 63.9 32.5 8.1 7.4 24.6 16.4 49.0 Boomtowns 1.9 1.8 4.5 3.4 7.9 Niche cities 0.7 0.7 1.7 1.3 2.9 Other cities 20.1 19.7 13.1 15.0 7.7 Total urban 30.7 29.5 44.0 36.1 67.5

All India 100.0 100.0 100.0 100.0 100.0

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Boomtowns register the fastest economic growth


Household Income Growth (2004-8,%yoy)

18 16 14 12 10 8 6 4 2 0

Household Income Growth (2004-8,%yoy)

Source: NCAER/FCR

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Surat is a standout
2007-8 Average Household Income, (Rs/household)
Chandigarh Mumbai Surat Delhi Chennai Ahmedabad Nagpur Bangalore Jaipur Jalandhar Kolkata Lucknow Hyderabad Ludhiana Amritsar Faridabad Coimbatore Pune Bhopal Kanpur
Source: NCAER/FCR

2007-8 Average Household Income (Rs/household), Adjusted for Cost of Living


Surat Chandigarh Mumbai Delhi Ahmedabad Jaipur Jalandhar Chennai Bangalore Nagpur Amritsar Lucknow Ludhiana Hyderabad Kolkata Faridabad Coimbatore Pune Kanpur Bhopal 457,671 422,503 403,059 337,678 328,267 325,254 323,181 319,759 302,371 298,598 290,939 289,020 288,753 275,408 262,247 246,129 231,963 191,520 164,677 157,847

484,775 459,457 431,201 408,237 337,059 317,856 308,625 300,678 300,374 296,651 287,199 280,393 273,353 271,514 267,056 252,558 219,846 210,458 165,210 159,761

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More than half of households will be middle class by 2016


Low Income Middle Class Aspirants High Income

% of total population

100

80

60

40

20

0 1998-99
Source: NCAER/FCR

2001-2

2004-5
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2007-8 (E)

2015-16 (E)
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The high-income segment will triple by 2016, quadruple in boomtowns


Number of Households (thousands)

16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0

2007-8 2015-16

Low Income
Source: NCAER/FCR

Aspirants

Middle Class

High Income

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Middle class ownership patterns vary across cities


Middle Class Penetration Rates (% of middle class households) Car Motorcycle Mobile phone Television DVD Player Computer Refrigerator Washing Machine Microwave Oven Air Conditioner
Source: NCAER/FCR

Megacities 57.48 47.08 76.81 90.46 63.13 16.76 90.20 65.98 13.68 9.95

Boomtowns 43.45 60.85 79.05 87.42 63.19 20.12 89.52 55.28 14.12 14.19

Niche cities 46.79 43.66 76.23 85.78 59.16 16.80 91.34 62.03 14.30 9.80

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Product ownership by income: All twenty cities


High Income
Share of total ownership (%)

Middle Class

Aspirants

Low Income

100 80 60 40 20 0 Washing Machine Microwave Oven Mobile Phone


07

Refrigerator

Source: NCAER/FCR

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DVD Player

Motorcycle

Computer

AC

Car

TV

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Changes in asset ownership patterns across cities: Car / Mobile distribution by income group
High Income
Share of total ownership (%)

Middle

Aspirants

Low Income

100 80 60 40 20 0 Megacities Niche cities Megacities All 20 cities Boomtowns All 20 cities Niche cities Boomtowns
08

Car
Source: NCAER/FCR

Mobile Phone
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Spending propensities span a dramatic range


Household consumption expenditure as a share of income, %

90 80 70 60 50 40 30 20 10 0

Spending Propensities

Source: NCAER/FCR

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Composition of household expenditure


% of total consumption expenditure

100 90 80 70 60 50

2.9% 14.3% 4.6% 5.9%

3.1% 16.0%

2.9% 10.0% 5.5%

5.2% 7.4%

5.3% 8.8%

7.0% 7.6% 10.4% 8.0% 13.1%

Communication Household and personal products Education and recreation Apparel Health care Housing and utilities Transportation Food, beverages and tobacco

20.3%

40 30 20 10 0 Megacities
Source: NCAER/FCR 34.6%

21.3%

20.1%

31.5%

34.4%

Boomtowns

Niche cities
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Megacity households spend the least on average on education and recreation


Rs/household/annum

70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

Megacities

Boomtowns Niche cities 2007-8 estimates

Food/ Beverage
Source: NCAER/FCR

Transport

Household/ personal care

Housing

Health

Apparel

Education/ Communication Recreation


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Surplus income rates in the top cities are nearly double the national average
Surplus Income Rate (% of household income)

60

50

40

30 20

10

All 20 Cities
Source: NCAER/FCR

Megacities

Boomtowns

Niche cities

Urban

Rural

All India
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19% of households prefer to keep surplus income at home


Keep at home Deposit in co-operative society
% of households

Deposit in bank Purchase insurance policies

Deposit in post office Others

100

80

60

40

20

0 Megacities
Source: NCAER/FCR

Niche cities

Boomtowns

All 20 cities

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Households overwhelmingly draw on savings to cope with shocks


% of households who faced economic shock

90 80 70 60 50 40 30 20 10 0 Using own savings


Source: NCAER/FCR

Death of chief earner Major sickness of any household member Household/business loss

Loan from friends/relatives

Loan from employer

Selling land/jewellery

Financial institutions/Bank

Others

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Niche cities have the highest asset penetration, but lowest financial penetration
% of households

50 45 40 35 30 25 20 15 10 5 0 Life Insurance
Source: NCAER/FCR

Boomtowns

Megacities

Niche cities

Loans
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Credit Card
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Nagpur leads in insurance penetration


Life Insurance penetration (% of households)

80 70 60 50 40 30 20 10 0
g Ba pur ng alo re S Ch urat an dig arh Pu ne Ko lka ta Ja ip Ja ur lan Co dhar im ba tor e
Source: NCAER/FCR

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Coimbatore and Jaipur have the highest credit card penetration


Credit card penetration (% of households)

14 12 10 8 6 4 2 0
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Source: NCAER/FCR

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