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Impact of Premium Features on Dating App Users

The document summarizes a research study on the personality traits of paying versus non-paying users of dating apps. The study used an online survey with questions on impulsivity traits and relationship status, followed by binary regression analysis. The results found no significant differences in impulsivity traits between paying and non-paying users, contrary to the hypothesis. The conclusion is that further research should examine specific interactions between impulsivity traits and motives in larger subgroups. The discussion proposes examining the interaction between positive urgency and transaction/subscription offers on dating apps.

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mormoshe0
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237 views14 pages

Impact of Premium Features on Dating App Users

The document summarizes a research study on the personality traits of paying versus non-paying users of dating apps. The study used an online survey with questions on impulsivity traits and relationship status, followed by binary regression analysis. The results found no significant differences in impulsivity traits between paying and non-paying users, contrary to the hypothesis. The conclusion is that further research should examine specific interactions between impulsivity traits and motives in larger subgroups. The discussion proposes examining the interaction between positive urgency and transaction/subscription offers on dating apps.

Uploaded by

mormoshe0
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Dating Apps

Mor Moshe
Noy Vildorf
Aviv Hanoon
Sunday course level A
Paying version Regular version

Unlimited likes
Limited daily likes
(50 every 12 hours)
Undoswipes

Basic swiping
5 super likes per day
functionality

Likes you preview


Basic matching
functionality
Profile boost

1 super like per day


Geolocation flexibility
Research question
Do dating app users who pay for
premium features display different
personality traits compared to non-
paying users?
Hypothesis
Male users with strong motives and
specific impulsivity traits would be
more likely to pay for Tinder.
Methods

Survey online with questions

Binary regression analysis


Results
Results
94 1065

31.70 Age 29.87

80% 20% Sex 51% 49%

71% Relationship 66%

29% Single 34%


Results

Negative urgency 2.64 2.61


Positive urgency 2.76 2.63
Lack of premeditation 1.90 1.85
Lack of perseverance 1.91 1.95
Sensation seeking 2.87 2.73
Depressive mood 2.27 2.18
Results
In contrast to expectations

Impulsivity traits did not significantly


influence group membership.
Conclusion

More intention

Motivation

Deladelaying gratification
Discussion
Further studies should examine specific the interaction
between impulsivity traits and motives in large subgroups of
payers.

Interaction motive of positive urgency:

Transaction Monthly
offers. subscriptions
Bibliography

Lucien Rochat, Elena Orita, Emilien Jeannot, Sophia Achab and Yasser Khazaal

Article: Willingness to Pay for a Dating App: Psychological Correlates, 2023

International Journal of Envirnomental Research and Public Health


Questions
Do you think it is possible to find true love in dating apps?

Do you think it's ethical that dating apps provide


premium options, only for paying users?

What do you think is the real purpose of a dating app?


Thank you!

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