PRIMARY LOGO & IDENTITY GUIDELINES CLIENT : THUMBS UP SALOON Primary Logo

y y
Logotype

x x

Logomark

Blue indicates Clear Space. The blue area must be kept free of other elements. Grey padding indicates Safe Zone. Magenta indicates type and element alignment and boundaries. The minimum required Clear Space is defined by the measurement X (equal to the height of the lowercase letters, known as the x-height.)

ALTERNATIVE LOGO VERSIONS

Secondary Logo Style

Social Profile Images

Website Favicon

yx2

z x z x

Colors

Blue indicates Clear Space. The blue area must be kept free of other elements. Grey padding indicates Safe Zone. Magenta indicates type and element alignment and boundaries. The minimum required Clear Space is defined by the measurement X (equal to the height of the lowercase letters, known as the x-height.) Pantone Cyan C0 M100 Y100 K17 #C9161D Pantone Black C0 M0 Y0 K100 #000000

FONTS USED IN LOGOTYPE

Franchise Regular

1234567890 !@ $%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz

DONT ABUSE THUMBS UP SALOONS LOGO

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

DONT CHANGE ELEMENT POSITION

DONT STRETCH OR DISTORT

DONT CHANGE FONTS/COLOUR

DONT STRETCH ELEMENT SIZE

PRIMARY LOGO & IDENTITY GUIDELINES CLIENT : THUMBS UP SALOON Colored Logo

SAMPLE MERCHANDISE

PRIMARY LOGO & IDENTITY GUIDELINES CLIENT : THUMBS UP SALOON BLACK Logo

SAMPLE MERCHANDISE