Spencers Retail

Project title: Brand awareness of Spencers and its comparative analysis with Big Bazaar

Introduction
Fastest growing retail stores with multiple formats and retailing food, apparel, fashion, electronics, lifestyle products, music and books. Established in 1996. Retail footage of over 2 million square feet and over 400 Spencers stores in 65 cities. It has 15 hyper markets, 11 super markets and 374 daily and express stores across 55 cities in the country.

New Ventures
Spencer's Retail has announced a tie-up with British retailer Woolworths Plc for exclusively selling its famous toy brand Chad Valley through its outlets. Besides the Chad Valley range of toys (available at prices Rs.49 upwards), Woolworths is also planning to introduce the Ladybird range of kidswear.

Vision
To build Spencer's as the most professionally managed retail business in the country through: excellence in all operating processes ; nurturing and facilitating a learning and growth culture; building a unique retail experience for the customers.

Mission
Strives to exceed the aspirations of its customers for a healthy and fulfilling lifestyle by providing: The most innovative consumer goods and delectable taste experience . The ultimate shopping experience. Unsurpassed customer service . Unbeatable value . The 'next' place away from home or office to relax and indulge themselves.

Top Management of RPG

Major Investment plan

It will be going in for a public issue within the next 12 months to raise capital for expansion. The company will be investing Rs. 10 billion over the next three years using both internal sources and an IPO. The company has already reserved 1 million sq ft of space all over the country and will be creating close to 10,000 jobs in its different formats. Spencers Retail currently employs 4,500 people and has 6 million sq ft of space.

Formats oF spencers outlets

 Spencers has retail footage of over 2 million square feet and over 400 Spencers stores in 65 cities. The company operates through the following formats: Spencers Hypermarkets: a fast growing retail network of hypermarkets with large format stores in Mumbai, Gurgaon, Ghaziabad, Lucknow, Calicut, Hyderabad, Vizag, Vijayawada, Aurangabad Durgapur and Kolkata. Spencers Super: one of the largest supermarket chains in the food and grocery segment in India. Spencers Daily: small format stores conveniently located with a range of products to meet daily household needs. Spencers Express : food and grocery store next door.

Spencers Express
Spencers express is a store next door for the fresh needs at arms length. These stores are around 1000 sq ft in size. They are open from 7 am to 9 pm and also provide with home delivery. The Express stores stock dairy, fruit and vegetable, bread and bread products, cut vegetables/ ready to cook, fruit juices, fresh batter, fresh coffee/tea, fresh masalas, fresh pickles, fresh Ghee, fresh fish and meat.

spencers Daily
The Spencers Daily store is a friendly neighborhood store, which caters to the entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping. About 4000-7000 sq ft in size and with a bright and friendly atmosphere, Spencers Daily saves the hassle of bargaining with the local Kirana shop owners (because it offers the lowest possible prices).

spencers Fresh
Spencers Fresh stores provide with an enjoyable and convenient shopping environment in very own neighborhood. These 2000 sq. ft. airconditioned stores are well stocked with fresh food of the very best quality, such as fresh farm produce, vegetables, fruit, milk, eggs, breads and much more. With an impressive range and a clean, bright and hygienic ambience, Spencers Fresh is far better than the regular sabzi mandis or local vegetable markets and at Spencers Fresh consumers not only do get fresh, clean and tasty farm produce but also the lowest possible prices in the locality, yes even lower than sabziwala!

spencers super
The Spencers Super is the place to go for the monthly shopping. About 8000-15,000 sq. ft. in size ,the Spencers Super not only caters to the daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby care besides groceries & staples, fresh fruits and vegetables..

spencers hyper
The Spencers Hypermarkets are huge destination stores, more than 25,000 sq. ft. in trading area. Shoppers come here looking for fantastic deals across all categories. Hypermarkets ensure a comfortable, clean, bright and functional ambience to shop along with the convenience of finding everything under one roof at the best value for money.

Snapshot

Have you heard of spencer's ?

2.7 Yes No 97.3

Have you visited Hazratganj spencer's earlier ?

9.8 yes no 90.2

Visted Hazratganj spencer's

12.9 18.8 68.3

Once Tw ice More than Tw ice

Not visited

10.0 20.0 70.0

local shop big bazaar any other

Staff

1.0

7.1 28.3

R-1 R-2 R-3 R-4 10.1 R-5

53.5

Product Range

24.5

2.1 4.3

R-1 R-2 40.4 R-3 R-4 R-5

28.7

Am bience

2.5 34.6

8.6 22.2

R-1 R-2 R-3 R-4

32.1

R-5

Services

30.7

2.32.3 39.8

R-1 R-2 R-3 R-4

25.0

R-5

Offers

23.0

20.7

R-1 R-2 R-3

12.6 26.4

17.2

R-4 R-5

FMCG

6.7 25.6 i ii 67.8 iii

Staples

8.3 9.7

8.3

i 13.9 ii iii 23.6 iv v vi

36.1

F& V

i 5.0 6.3 5.0 21.3 ii iii 22.5 40.0 iv v vi

grm nt

18.5

5.6

i 3.7 18.5 ii iii

24.1 29.6

iv v vi

E& E

i 18.5 0.0 9.3 18.5 20.4 33.3 ii iii iv v vi

HWP

i 0.0 5.4 44.6 7.1 17.9 ii iii iv 25.0 v vi

Research Methodlogy
Universe : Outlets of organized retail sector and its customers. Sample unit : Prices of Commodities available at Spencers and Big Bazaar. Sample size: 100 Sample type: Random sampling Type of Data: 1. Primary data:- Questionnaire 2. Secondary data:- Companys website and price list of the two companies. Type of research: Exploratory

Findings
Spencers have a good brand awareness among the consumers. FMCG products have major acceptance of all the offerings,of spencers, among consumers. The consumers are not much satisfied of the offers introduced by Spencers. HWP is the slowest moving section of the outlet.

Continued
Big Bazaar have better promotional schemes than Spencers. Big Bazaar have better product range than Spencers. The target customer of both the companies are different. Big Bazaar have greater acceptance among the consumers in comparison to Spencers.

Suggestions
In order to improve its business,Spencers should introduce more competitive promotional schemes such as those in Big Bazaar. The bakery section should sell the products at cheaper rates. The product range of Spencers should be improved in order to match that existing in Big Bazaar.

Presented By: Karishma Seth Pgdm07028