Saqib Javed MBE14101

Umar Khan MBPE14109

Subhani Khan MBPE14118
M . Atif MBPE 14129
Kashif Ali MBPE 14142

 Al-Fatah is the leading departmental store of

the land of pure, Pakistan. Serving since 1941
Al-Fatah has been offering an assortment of
products to its precious customers. From
grocery to crockery, garments to jewellery,
toys to kids wear, kitchenware to ornaments,
electronic gadgets to fitness equipments,
beauty products to health care accessories
our valuable customers find each and every
product of the best quality under one roof.

Mission Statement of Al-Fatah Store

We are committed to delivering

sustainable value for our shareholders
and enhancing lives every day through
the high quality food, clothing and
home products we offer in our stores
and online

CROCKERY
DECORATION
ELECTRONICS
GIFTS
HOUSEWARE
KIDSWEAR
LINGERIE
LADIES'WEAR
MEN'SWEAR
PERFUMES
SPORTS
SUPERMARKET

Al-FATAH long range sustainable

growth is our persistent focus on
creating value for customers. Five
focus point guide us in this work
transform, growth, improve, expand,
innovative and provide the products
to customer at cheaper rate.

Target Market of AL_FATEH

Al-Fatah is no more an
exclusive shoppingplace for the large
section of general public
and all segments of the
society. Al-Fatah has
embarked upon a
number of imaginative
measures, to make itself
the leading choice for
shopping by all

Customer Loyalty
Vendor Relation
Customer services
Location

Dinnerware Wholesale
Vintage International Co.
Sharif & Company
Mars Industries
S.I.R. Melamine Ware
Crystal House
Electronic Supplier
Danish Electronics Elevators Faisalabad
universal Scales (Pvt) Ltd Lahore
Eastern Automation & Control Services
Azms Electronic Communication
Machco Tex

Competitors
Metro Cash & Carry Pakistan (Pvt) Ltd
Chen One Stores Limited
Hyper star Super Store
Canteen Stores Department - CSD
Pakistan
Decent Departmental Store
Jalal Sons Departmental Store

 Creating a Friendly Work

Environment
Use food as incentive
Recognizing and Rewarding Their
Employees
Reward their employees for hard
work
Developing Great Relationships in
the Workplace

How Retailer keep its operation cost

Low???
There are no intermediates
between manufacturer and
AL_FATEH store. They have their
own transportation system
which reduce the cost .The retail
store use of just in time
strategy which reduce the
product carrying cost. On
particular events the company

GROWTH STRATEGY THEY

FOLLOW
They always focus on there
customer
They remain loyal with there
customer
They provide quality food and
quality items to there
customers
They engage there
employees in the work every
time
There employees are loyal

strength
Secure, safe and well
established area of
Lahore and other cities of
Pakistan
Building wide parking
area
Products of every class of
people
High quality in products
Well furnished, air
conditioned outlet
High Quality services
Sales at discount rate
from the market & utility
store

weaknesses
Lacking in the area of
advertising
No proper scheduling of
promotional activities.
N0 Discount for special
peoples

Opportunities
Potential to increase market
share
Regular and loyal customers
Easy expansion of business

THREATS
Al-Fatah is facing threats from private
stores.
Offering competitive discount to all customers
Focusing more on advertising and promotion
Have reachable locations for local customers

Selection of Their Retail Site

Accessibility,
Visibility
Traffic

Incentives for employees

Employee of the
month, year award
Medical facility
Personal insurance
Personal loan
Transportation

Employee Commitment
Proude
Confidence
The ability to
make a
difference

EVALUATION OF STORE
EMPLOYEE
They are
evaluated on the
basis of their
performance;
there is selfevaluated form
and manager

PREVENT OF SHOPLIFTING
Customers do their shopping
own self and on each floor
some employees observe
the customers while
shopping. When customer
finished its shopping then
the store employee take the
goods of customer to its
vehicle. In this sense they
provide customer service as
well prevent shop lifting