Research Report

Prepared By – Suyash Agarwal

 Conten
• Introduction OftResearch Report
Topic
• Research Objective
• Reseach Medhodology
• Nature and Source of Data
• Analysis of data
• Findings and Recommendations
 Introduction of research report topic
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the
Indian economy with Household and Personal Care accounting for 50 per
cent of FMCG sales in India. Growing awareness, easier access and
changing lifestyles have been the key growth drivers for the sector. The
urban segment (accounts for a revenue share of around 55 per cent) is the
largest contributor to the overall revenue generated by the FMCG sector in
India However, in the last few years, the FMCG market has grown at a
faster pace in rural India compared with urban India. Semi-urban and rural
segments are growing at a rapid pace and FMCG products account for 50
per cent of total rural spending.
 Reseach
Objective
RESEARCH OBJECTIVE :-

1.To Study in Detail Likes and Dislikes of the Consumers.

2.To Know the Market Competition.

3.Identify the consumer response to the company’s product.

4.Know the consumers’ needs and expectations.

5.Seek maximum information about the consumer, i.e. the know consumers’
income range, their location, buying behavior, etc.
 Reseach Medhodology

1. Research Design:-
This research is descriptive in nature as the study aims to find out the
consumer behavior about FMCG product. The study is carried out the
naturalistic observation and survey questioning, which are attributes of
descriptive research.

2. Data Collection techniques:-

The sources of data are primary as well as secondary. Primary data are
collected through a survey of the consumers, using a well framed
questionnaire.

3. Designing the Questionnaire:-

This enables the respondent to answer the questions in a structured manner
by choosing one option among the options. It provides a sense of comfort by
choosing the precise answers
 Nature and Source of data

PRIMARY DATA

1. Customers Survey – For the convince of conducting survey for 50 customers

the questionnaire is objectively structures, so that it becomes easy for the customers
to response.
2. Interactive - Interaction with customers in the Market /Household 18 –

SECONDARY DATA

3. Internet
4. Newspapers, Magazines and Other Published Journals
5. Report preparation –
 Analysis of data
IMPORTANT DATA
STATISTICS:-
Factors affecting purchase

Preference byChart
Consumers
Title
80
60
70
50 60

50
40
40
30 30
20
20
10
10 0
colgate pepsoden
t
0
Price Brand name Taste Availability Calories

Parle-G Britannia
 Stocking of biscuits at home.
Chart Title
No. of Respondent
80
70

70
60

60
50

50
40

40
30

30
20

20
10

10
0
r

nt
e
t

do
en

vic

ie
sa
em

Ad

ed

0
s

gr
ba
s

or
rti

In

Parle Britannia
Am
ct
ve

Do
Ad

d
an
Br

Yes No
 Availability in retail stores

No. of Respondent Chart Title

90
60

80

50
70

60
40

50

3040

30
20
20

1010

0
Parle Britannia
0
Below 10 Oct-40 40-60 60-80 Above 80 Yes No
 Findings and recommendations

•Britannia as a brand is the most preferred biscuits brand consumer’s wants to

stock compared to Parle as we can see from the pie chart

•Consumer’s wants to spend more on Britannia on an average of Rs 50-100 on

monthly but if we consider the slab of Rs 100-200, we can see that Parle is

more acceptable.

•For the consumers friends and children are the two influencers of these two
biscuit brands. If we consider the children as an influencer Parle is most