Name: Surbhi Gupta

PRN: 18020241027
Mentor: Ms. Smita Santoki
Topic: To study the scope of start-ups in
men's grooming sector of working
professionals in Hinjewadi Phase 1, Pune
Topic selection Justification
Research Methodology
Findings
Visiting parlor

Brand

Brand
Buying grooming products
Online buying behavior

Grofers
Expense behavior of sample
Potential customers

Looking Number of %
for respondents distributi
better on
options
?

Ye 3 32.038
s 3 83

N 7 67.961
o 0 17
 Frequency of buying VS Expenses
60000 60

50000 50

40000 40

30000 30

20000 20

10000 10

0 0

Annual spending on grooming

Frequency of buying grooming products
 Conclusion
• No relation between 1) Age and Expenditure 2) Expenditure and frequency of buying or availing
grooming products or services on grooming products of men.
• Around 53% respondents spend INR 500-3500, 28% INR 3500-6500 showing men’s less spending
habits on grooming.
• The fact that men are price conscious is also concluded by the fact that majority of them buys from
Online site- Amazon and supermarket.
• 17% goes to brand, others to a local parlor of which they don’t even remember name of.
• 63% visit a parlor once in a month while 48% buys their grooming products once in a
month, hence there is huge market and as the secondary data suggests, there is
amazing growth in this market.
• 32% of the respondents are looking for better options and as the exploratory
research data suggests, there are many gaps to focus on and hence one can definitely
target and carter this gap and make a huge successful brand story here.
Thank-you