Intrduction

Many economists believe that the Covid-19, which has been dubbed the global pandemic, is the worst of its
kind since the global financial crisis and the Great Depression in 1929. The crisis started in Wuhan (china), and
quickly developed extended to other countries. It made waves around the world, and many other industrialized
countries were affected, and almost every industry was affected by its results. The retail sector has not been
immune from Covid-19 and its sales have dropped dramatically. This article discusses the challenges of retail.
To understand the retail information, we collected data from major retail chains in Pakistan such as Carrefour,
Imtiaz, Metro Cash & Carry (in total these three brands have 30 retail stores in the country).

10 types of customers being catered by retail storesat the same time:

70

60

50

40
67.3
30

20

10 16.4 14.5
1.8
0
DAILY WEEEKLY MONTHLY YEARLY
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W
L
U
R
O
T
S
C
I
M
E
D
N
A
P
F
G
Challenges faced by retail sector during to covid-19:

Short Term Impact:
















Falling Consumer Demand
Government Regulations and SOPs
Sourcing and supply chain logistics must be managed
Inventory tracking and management keeps customers
Competition with e-commerce
Managing demand fluctuations
Shoring up the cash reserves
Operating cost:-
Protecting the people
Shutting of physical stores & reduced footfall
Spike in Online Sales

Long Term Impact:

Difficult Transition to E-commerce

Weak regulatory structure
Limitations in Logistical Technology
 Payment Systems
 Attracting and retaining talent is crucial
 A sustainable business model is needed
 Thinking about the longer-term supply challenges
 Consumers become more rational and sensitive to price

Feb 2020 Sales March 2020 April 2020

Department in billion Sales Sales May 2020 Sales
Baby 144,898,266 152,607,513 131,702,346 121,575,719
Beverages 306,483,925 296,409,688 242,375,637 135,962,463
Confectionary 349,022,584 348,883,957 355,754,208 331,784,745
Consumable Items 392,778 454,742 2,487 2,156
Dairy 366,679,206 472,255,094 291,909,854 282,075,723
DIY 64,326,661 68,995,870 60,892,221 59,190,534
Edible-Grocery 1,352,806,304 1,406,364,969 1,143,328,675 1,116,604,147
Electronics 97,697,268 111,327,098 99,915,402 84,200,323
Fashion Goods &
Accessories 96,167,224 113,744,320 78,509,840 68,086,837
Fresh 784,299,165 832,874,288 499,064,207 467,169,955
Health & Beauty 605,580,555 727,858,598 486,683,276 457,314,023
House Hold 150,698,932 271,023,185 151,739,763 142,630,675
Non Edible Grocery 368,311,807 369,426,050 296,921,900 185,642,860
Pharmacy 197,930,458 205,380,153 157,108,579 146,935,343
Textile & Hosiery 171,634,546 187,047,994 108,645,231 96,101,895
Grand Total 5,056,929,680 5,564,653,519 4,104,553,626 3,695,277,398
6,000,000,000

5,000,000,000

4,000,000,000

3,000,000,000

2,000,000,000
Feb 2020 Sales billion
March 2020 Sales
1,000,000,000
April 2020 Sales
May 2020 Sales
-
l
by es ry ms iry DIY cery nics ries esh uty old cery acy iery ota
Ba erag ona Ite Da o r a
o ro s F Be e ro arm o d H s T
v cti le Gr ct es & ous le G Ph & H ran
Be nfe ab l e- Ele Acc h H ib
m i b lt le G
Co nsu Ed s & ea Ed exti
od H n
Co No
T
Go
n
io
ash
F

6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
- Feb 2020 Sales billion
May 2020 Sales

6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
- Feb 2020 Sales billion
March 2020 Sales
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000 March 2020 Sales
- April 2020 Sales
l May 2020 Sales
by es ry ms iry DIY cery nics ries esh uty old cery acy iery ota
Ba erag ona Ite Da o r o so F r ea H o m s
o d T
v cti le Gr ct es B e r ar
Be nfe ab l e- Ele Acc & ous le G Ph & H ran
m ib lth H ib e G
Co nsu Ed s& ea Ed til
o d H n Tex
C o No
Go
n
io
a sh
F

6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
- March 2020 Sales
May 2020 Sales

Feb 2020 Sales billion

Consumable
ElectronicsItems
Fashion Goods &DIY
Accessories Baby
0%
2% 2% 1% 3%
Edible-Grocery Textile & Hosiery
27% 3%
Pharmacy
4%
House Hold
3%
Fresh Beverages
16% 6%
Confectionary
7%
Dairy Non Edible Grocery
Health & Beauty 7% 7%
12%
 March 2020 Sales
Textile
Consumable Items DIY Electronics Fashion Goods& Hosiery
& Accessories Baby
0% 1% 2% 3%
2%
Pharmacy 3%
Edible-Grocery
25% 4%
House Hold
5%
Beverages
Fresh 5%
15% Confectionary
6%
Non Edible Grocery
7%
Dairy
Health & Beauty 8%
13%

April 2020 Sales

Consumable ItemsDIYElectronics Fashion Goods & Accessories
0% 1% 2% Baby
2% 3%
Textile & Hosiery
3%
Edible-Grocery Pharmacy
28% Beverages
6% 4%
House Hold
Fresh 4%
Confectionary
12% 9%
Non Edible Grocery
7%
Health & Beauty Dairy
12% 7%

May 2020 Sales

Consumable Items DIY Electronics Fashion Goods & Accessories
0% 2% 2% Baby
2% 3%
Textile & Hosiery
3%
Edible-Grocery Pharmacy
30% 4%
House Hold
4%
Beverages
Fresh 4%
13% Confectionary
9%
Non Edible Grocery
5%
Health & Beauty Dairy
12% 8%
Findings

Conclusion

Recommandations