Average Average

Monthly Monthly
Revenue per Revenue per # of
# of Paying # of Paying Subscribers Q3 2020
# of Subscribers Subscribers - Membership - Q1 2020 Subscribers Membership - Q2 2020 Q3 2020 Revenue $
Country - 2019 Q1 2020 Q1 2020 ($) Revenue ($) Q2 2020 Q2 2020 ($) Revenue $ (Estimate) (Estimate) Source
United States 61,043,000 63,124,566 13.09 2,478,901,719 65,769,486 13.25 2,614,337,054 66,621,642 2,648,210,287 http://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/4b247013-f3f1-4881-92d2-13088d2bd8d7.pdf
61,043,000 "domestic" clients at the end of 2019. 67,662,000 in the US and Canada at the end of 2019 to give us Canada
Brazil 15,000,000 16,384,500 8.05 395,685,675 17,220,110 7.44 384,352,844 17,443,226 389,332,796 https://natelinha.uol.com.br/mercado/2020/01/29/netflix-cresce-beira-os-15-milhoes-de-assinantes-e-quase-iguala-tv-paga-140051.php
Q1 2020
United Kingdom 13,010,000 14,757,243 10.40 460,425,982 15,447,882 10.50 486,608,282 15,648,036 492,913,129 https://www.barb.co.uk/tv-landscape-reports/tracker-svod/
Q1 2020
Mexico 6,783,000 7,409,071 8.05 178,929,062 7,786,934 7.44 173,804,356 7,887,827 176,056,290 https://www.eleconomista.com.mx/empresas/Mexico-cerro-el-2019-con-mas-de-10-millones-de-cuentas-OTT-pagadas-20200122-0052.html
Sept 2019
France 6,700,000 7,599,810 10.40 237,114,072 7,955,481 10.50 250,597,655 8,058,558 253,844,579 https://advanced-television.com/2020/01/17/france-netflix-has-6-7m-subs/
Jan 2020
Canada 6,619,000 6,844,708 13.09 268,791,679 7,131,501 13.25 283,477,171 7,223,902 287,150,105 http://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/4b247013-f3f1-4881-92d2-13088d2bd8d7.pdf
61,043,000 "domestic" clients at the end of 2019. 67,662,000 in the US and Canada at the end of 2019 to give us Canada
Germany 6,400,000 7,259,520 10.40 226,497,024 7,599,266 10.50 239,376,864 7,697,727 242,478,403 https://www.deraktionaer.de/artikel/medien-ittk-technologie/netflix-so-einfach-kommt-man-zu-neukunden--20200639.html
6.4m (Apr 2020)
Australia 4,900,000 5,987,310 8.94 160,579,654 6,789,610 8.96 182,504,704 6,877,581 184,869,367 https://www.telsyte.com.au/announcements/2019/8/19/svod-feeds-australians-insatiable-appetite-for-streaming-content-ybrdk
Aug 2019
Argentina 4,500,000 4,915,350 8.05 118,705,703 5,166,033 7.44 115,305,853 5,232,968 116,799,839 https://www.clarin.com/tecnologia/argentina-10-paises-suscriptores-netflix-mundo_0_gqaLXSjU.html
Feb 2020 Came from Reed Hastings
Spain 3,000,000 3,402,900 10.40 106,170,480 3,562,156 10.50 112,207,905 3,608,310 113,661,752 https://www.elespanol.com/economia/medios/20191122/netflix-aprovecha-regulatorio-segunda-television-telefonica-espana/446206253_0.html
Nov 2019
Japan 3,000,000 3,665,700 8.94 98,314,074 4,156,904 8.96 111,737,574 4,210,764 113,185,327 https://www.businessinsider.jp/post-200962
Sept 2019
Netherlands 2,800,000 3,176,040 10.40 99,092,448 3,324,679 10.50 104,727,378 3,367,756 106,084,301 https://www.telecompaper.com/news/netflix-subscriber-growth-accelerates-in-q1-in-netherlands--1335270
Q1 2020
https://en.yna.co.kr/view/AEN20191112005500320
South Korea 2,720,000 3,323,568 8.94 89,138,094 3,768,926 8.96 101,308,734 3,817,759 102,621,363 https://www.koreatimes.co.kr/www/art/2020/05/689_288778.html
Apr 2020 https://en.yna.co.kr/view/AEN20200406004600315
Nov 2019 - surge from 2m then due to pandemic
New Zealand 2,420,000 2,956,998 8.94 79,306,686 3,353,236 8.96 90,134,976 3,396,683 91,302,830 http://www.roymorgan.com/findings/8357-new-zealand-pay-tv-services-december-2019-202004060257
Apr 2020
Sweden 2,100,000 2,382,030 10.40 74,319,336 2,493,509 10.50 78,545,534 2,525,817 79,563,226 https://www.mediavision.se/newsletter-22nd-of-april-netflix-strong-subscriber-growth-but-not-in-sweden/
Apr 2020
India 2,000,000 2,443,800 8.94 65,542,716 2,771,269 8.96 74,491,716 2,807,176 75,456,884 https://www.hollywoodreporter.com/news/netflix-invest-400m-indian-content-says-ceo-reed-hastings-1260159
Jun 2019 https://www.fool.com/investing/2020/01/12/netflixs-mobile-only-plan-is-a-hit.aspx
Italy https://www.thelocal.it/20200127/netflix-to-open-italian-base-in-rome
2,000,000 2,268,600 10.40 70,780,320 2,374,770 10.50 74,805,270 2,405,540 75,774,501 https://multiplayer.it/notizie/netflix-svelato-numero-abbonati-italia.html
Dec 2019
Turkey 1,500,000 1,701,450 10.40 53,085,240 1,781,078 10.50 56,103,953 1,804,155 56,830,876 https://www.reuters.com/article/us-netflix-turkey/netflix-applies-for-license-under-new-turkish-broadcasting-rules-idUSKCN1VO14R#:~:text=Netflix%20serves%201.5%20million
Sept 2019
Norway 1,000,000 1,134,300 10.40 35,390,160 1,187,385 10.50 37,402,635 1,202,770 37,887,251 https://www.futuresource-consulting.com/press-release/media-entertainment-press/netflix-hbo-tv2-sumo-viaplay-differing-service-strategies-creating-a-thriving-svod-market/
Jun 2019
Poland 775,000 879,083 10.40 27,427,374 920,224 10.50 28,987,042 932,147 29,362,619 https://screenlovers.pl/o-polskich-subskrypcjach-z-serialami-w-tle-raport-z-frontu-svod/
Feb 2019
Chile 769,000 839,979 8.05 20,285,486 882,818 7.44 19,704,489 894,256 19,959,795 https://www.digitaltvresearch.com/ugc/Latin%20America%20OTT%20TV%20and%20Video%20Forecasts%202018%20TOC_toc_210.pdf
Estimated figure for 2019
UAE 322,000 365,245 10.40 11,395,632 382,338 10.50 12,043,648 387,292 12,199,695 https://www.digitaltvresearch.com/ugc/press/239.pdf
322k - estimate for
https://gulfnews.com/business/even-for-web-streaming-tv-matters-in-the-uae-1.62586921
2019 from 2017"over 300k"
Costa Rica 242,000 264,337 8.05 6,383,729 277,818 7.44 6,200,893 281,417 6,281,236 https://www.globenewswire.com/news-release/2020/03/11/1998700/0/en/Latin-American-OTT-TV-and-Video-Insights-2010-2025-by-Household-Penetration-SVOD-Subscribers
Estimate for end 2019

163,086,107 5,362,262,344 172,103,410 5,638,766,532 174,333,305 5,711,826,451

Area Q1 - 2018 Q2 - 2018 Q3 - 2018 Q4 - 2018 Year - 2018 Q1 - 2019 Q2 - 2019 Q3 - 2019 Q4 - 2019 Year - 2019 Q1 - 2020 Q2 - 2020
Average Average Average Average Average Average Average Average Average Average
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
Revenue per Quarter Revenue per Quarter Revenue per Quarter Revenue per Quarter Total Total Revenue Revenue per Quarter Revenue per Quarter Revenue per Quarter Revenue per Quarter Total Total Revenue Revenue per Quarter Revenue per Quarter
# of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) Subscribers ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($) Subscribers ($) # of Subscribers Membership ($) Revenue ($) # of Subscribers Membership ($) Revenue ($)
United States
and Canada 60,909,000 11.04 1,976,157,000 61,870,000 11.13 2,049,546,000 63,010,000 11.18 2,094,850,000 64,757,000 11.28 2,160,979,000 64,757,000 8281532000 66,633,000 11.45 2,256,851,000 66,501,000 12.52 2,501,199,000 67,114,000 13.08 2,621,250,000 67,662,000 13.22 2,671,908,000 67,662,000 10051208000 69,969,000 13.09 2,702,776,000 72,904,000 13.25 2,839,670,000
% increases 1.58 0.82 3.71 1.84 0.45 2.21 2.77 0.89 3.16 2.90 1.51 4.44 -0.20 9.34 10.83 0.92 4.47 4.80 0.82 1.07 1.93 4.49 21.37 3.41 -0.98 1.16 4.19 1.22 5.06
Europe, Middle
East, and
Africa 29,339,000 10.68 886,649,000 31,317,000 10.72 975,497,000 33,836,000 10.28 1,004,749,000 37,818,000 10.20 1,096,812,000 37,818,000 3963707000 42,542,000 10.23 1,233,379,000 44,229,000 10.13 1,319,087,000 47,355,000 10.40 1,428,040,000 51,778,000 10.51 1,562,561,000 51,778,000 5543067000 58,734,000 10.40 1,723,474,000 61,483,000 10.50 1,892,537,000
% increases 6.74 0.37 10.02 8.04 -4.10 3.00 11.77 -0.78 9.16 12.49 0.29 12.45 3.97 -0.98 6.95 7.07 2.67 8.26 9.34 1.06 9.42 36.91 39.85 13.43 -1.05 10.30 4.68 0.96 9.81
Latin America 21,260,000 8.79 540,182,000 22,795,000 8.60 568,071,000 24,115,000 7.99 562,307,000 26,077,000 7.53 567,137,000 26,077,000 2237697000 27,547,000 7.84 630,472,000 27,890,000 8.14 677,136,000 29,380,000 8.63 741,434,000 31,417,000 8.18 746,392,000 31,417,000 2795434000 34,318,000 8.05 793,453,000 36,068,000 7.44 785,368,000
% increases 7.22 -2.16 5.16 5.79 -7.09 -1.01 8.14 -5.76 0.86 5.64 4.12 11.17 1.25 3.83 7.40 5.34 6.02 9.50 6.93 -5.21 0.67 20.48 24.92 9.23 -1.59 6.31 5.10 -7.58 -1.02
Asia-Pacific 7,394,000 9.55 199,117,000 8,372,000 9.36 221,252,000 9,461,000 9.30 248,691,000 10,607,000 9.19 276,756,000 10,607,000 945816000 12,141,000 9.37 319,602,000 12,942,000 9.29 349,494,000 14,485,000 9.29 382,304,000 16,233,000 9.07 418,121,000 16,233,000 1469521000 19,835,000 8.94 483,660,000 22,492,000 8.96 569,140,000
% increases 13.23 -1.99 11.12 13.01 -0.64 12.40 12.11 -1.18 11.29 14.46 1.96 15.48 6.60 -0.85 9.35 11.92 0.00 9.39 12.07 -2.37 9.37 53.04 55.37 22.19 -1.43 15.67 13.40 0.22 17.67

TOTALS: 139259000 15428752000 167090000 19859230000 182856000 192947000 6086715000

Country New Figures Source
Taiwan
Russia 140,000 https://tbivision.com/2020/03/17/netflix-subscribers-grow-in-russia-as-online-video-surges/
Mar 2020 ? - quoted by quite a lot of sources
Finland
Denmark
Belgium
Colombia 1,755,000 https://revistapym.com.co/digital/suscripcion-a-netflix-colombia
13% of Colombianhttps://www.efe.com/efe/america/sociedad/colombia-tiene-48-2-millones-de-habitantes-segun-el-censo-nacional-poblacion/20
households use 13.5m
Netflix households (2019)
Austria
Vietnam ? https://vietnaminsider.vn/netflix-boosts-vietnamese-subscribers-by-launching-vietnamese-language-interface/
much less than 300,000
Peru
Hong Kong
Venezuela
Ireland https://www.independent.ie/business/technology/netflix-now-has-at-least-250000-irish-subscribers-amid-tv-and-movie-boom-36820102.html
2018 250k
Israel 500,000 https://israelbetweenthelines.com/2019/08/01/netflix-is-number-one-brand-in-israel/
Aug 2019 https://en.globes.co.il/en/article-globes-ranks-netflix-as-israels-top-brand-in-2019-1001294809#:~:text=Given%20the%20fact%
100-500k estimates
Portugal ? https://portugalsnews.com/1-5-million-in-portugal-subscribe-to-streaming-services-netflix-leads-preferences-internet/
1.5 million subscribe to streaming services
Thailand 546,000 https://www.bangkokpost.com/business/1430867/netflix-casts-service-far-and-wide
Estimates for 2020
https://mgronline.com/cyberbiz/detail/9620000038918
Bangladesh ? https://thefinancialexpress.com.bd/views/views/ushering-netflix-in-bangladesh-1558106225
200k (2019)
Czech Republic ? https://kafkadesk.org/2019/02/07/slovakias-netflix-users-gain-access-to-czech-content/
50k (Feb 2019) https://www.statista.com/statistics/746409/netflix-subscribers-central-and-eastern-europe/#
286k (2020) https://filmtoro.cz/blog/kolik-lidi-ma-u-nas-netflix-jaka-je-
100k (mid 2019)
South Africa ? https://qz.com/africa/1326834/naspers-multichoice-wants-netflix-regulated-as-dstv-loses-subscribers/#:~:text=DSTV%20estim
300-400k (Jul 2018)
https://businesstech.co.za/news/media/297640/showmax-subscribers-vs-netflix-in-south-af
595k (Feb 2019)
Singapore
Malaysia ? https://asia.nikkei.com/Business/Companies/Netflix-tests-cheaper-mobile-only-plan-in-Malaysia
132k (2018)
Romania ? https://www.statista.com/statistics/746409/netflix-subscribers-central-and-eastern-europe/#:~:text=Out%20of%20the%20count
319k (2020)
Hungary ? https://www.statista.com/statistics/981978/svod-subscribers-by-service-in-hungary/
215k (2018)
Guatemala
Philippines ? https://www.statista.com/statistics/607624/philippines-netflix-subscribers/
186140 (estimate 2019 from 2017)
Ukraine ? https://www.statista.com/statistics/607855/netflix-subscribers-in-ukraine/
171800 (estimate https://nachasi.com/2018/01/27/netflix-in-ukraine/
for 2019 from 2016)
Similar estimates
Greece ? https://www.statista.com/statistics/607837/netflix-subscribers-in-greece/
105,800 (estimate for 2019 from 2016)
Luxembourg
Slovakia 15,000 https://kafkadesk.org/2019/02/07/slovakias-netflix-users-gain-access-to-czech-content/
15k (Feb 2019) https://www.statista.com/statistics/607845/netflix-subscribers-in-slovakia/
59.2k (estimate for 2019 from 2016)
Indonesia 481,450 https://katadata.co.id/berita/2020/01/16/dpr-ingin-sri-mulyani-tiru-singapura-soal-pajak-netflix
2019 https://www.statista.com/statistics/607628/indonesia-netflix-subscribers/
Statista estimate for 2019 from 2016

Nordics 4,000,000 https://www.broadbandtvnews.com/2019/12/12/netflix-polls-4-million-subscribers-in-the-nordics/

Dec 2019
Sub-Saharan Africa 1,500,000 https://www.dw.com/en/netflix-will-first-african-series-launch-a-new-chapter-in-african-filmmaking/a-52528867
https://www.digitaltvnews.net/?p=24899
Estimates from 2014
Number of households?