Company Industry Footwear

Brand ALLDOGS
Established 2015
Flagship Product All weather sneaker
Retail Price $ 200.00

Latest Announcements New Product Launch

Brand ALLDOGS 2
Launch 31-Dec-19
Retail Price $ 500.00
Product Cost $ 175.00
First Million COGS $ 175,000,000.00
Post Million Product Cost $ 90.00

Fixed Costs Total amount

SG&A $ 50,000,000.00

Maximum Marketing
Monthly Total amount ROAS
Ad Ex
Jan-20 $ 1,000,000.00 $ 3,500,000.00 $17,000,000.00
Feb-20 $ 1,150,000.00 $ 4,025,000.00 $15,000,000.00
Mar-20 $ 1,322,500.00 $ 4,628,750.00 $13,000,000.00
Apr-20 $ 1,520,875.00 $ 5,323,062.50 $11,000,000.00
May-20 $ 1,749,006.25 $ 6,121,521.88 $9,000,000.00
Jun-20 $ 2,011,357.19 $ 7,039,750.16 $7,000,000.00
Jul-20 $ 2,313,060.77 $ 8,095,712.68 $5,000,000.00
Aug-20 $ 2,660,019.88 $ 9,310,069.58 $3,000,000.00
Sep-20 $ 3,059,022.86 $ 10,706,580.02 $1,000,000.00
Oct-20 $ 3,517,876.29 $ 12,312,567.02 20 20 r-20
n- e b- a
Nov-20 $ 4,045,557.74 $ 14,159,452.07 Ja F M
Dec-20 $ 4,652,391.40 $ 16,283,369.89
 Ad Expense vs Revenue
$17,000,000.00
$15,000,000.00
$13,000,000.00
$11,000,000.00
$9,000,000.00
$7,000,000.00
$5,000,000.00
$3,000,000.00
$1,000,000.00
20 20 r-20 r-20 20 20 l-20 20 20 t-20 20 20
n- e b- a p a y- n- u ug- e p- c ov- e c-
Ja F M A M J u J A S O N D

Total amount ROAS

Monthly Jan-20 Feb-20 Mar-20 Apr-20 May-20
SG&A $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
Marketing $ 1,000,000 $ 1,150,000 $ 1,322,500 $ 1,520,875 $ 1,749,006
Total Expenses $ 5,166,667 $ 5,316,667 $ 5,489,167 $ 5,687,542 $ 5,915,673

Revenue $ 3,500,000 $ 4,025,000 $ 4,628,750 $ 5,323,063 $ 6,121,522

Pairs Sold 7,000 8,050 9,258 10,647 12,244
COGS $ 1,225,000 $ 1,408,750 $ 1,620,150 $ 1,863,225 $ 2,142,700
GP $ 2,275,000 $ 2,616,250 $ 3,008,600 $ 3,459,838 $ 3,978,822

EBITDA -$ 2,891,667 -$ 2,700,417 -$ 2,480,567 -$ 2,227,704 -$ 1,936,851

Cumulative Net Income -$ 2,891,667 -$ 5,592,083 -$ 8,072,650 -$ 10,300,354 -$ 12,237,205

Per month
Cost Type Frequency Price (Price/12)
SG&A Fixed Yearly $ 50,000,000 $ 4,166,667
Marketing Variable Monthly $ 1,000,000 Increase @ 15%

Expectations & Assumptions around the forecasting model

ROAS @ 3.5x Revenue to be forecasted based on marketing expense
0-1,000,000 @ 175 USD per pair; 90 USD per pair beyond
COGS million
Retail price Flat 500 USD per pair

Forecasting Model Notes

Pairs sold calculated based on Revenue which is calculated based on marketing

expense is roundedup to the nearest integer.
Reasons are: 1) Fractional Sale of shoe pairs are not possible. 2) Roundup would result
in slight reduction in revenue expected and slight increase in COGS. Both these
movements make our forecasting better and less error prone.
 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 2,011,357 $ 2,313,061 $ 2,660,020 $ 3,059,023 $ 3,517,876 $ 4,045,558 $ 4,652,391
$ 6,178,024 $ 6,479,727 $ 6,826,687 $ 7,225,690 $ 7,684,543 $ 8,212,224 $ 8,819,058

$ 7,039,750 $ 8,095,713 $ 9,310,070 $ 10,706,580 $ 12,312,567 $ 14,159,452 $ 16,283,370

14,080 16,192 18,621 21,414 24,626 28,319 32,567
$ 2,464,000 $ 2,833,600 $ 3,258,675 $ 3,747,450 $ 4,309,550 $ 4,955,825 $ 5,699,225
$ 4,575,750 $ 5,262,113 $ 6,051,395 $ 6,959,130 $ 8,003,017 $ 9,203,627 $ 10,584,145

-$ 1,602,274 -$ 1,217,615 -$ 775,292 -$ 266,560 $ 318,474 $ 991,403 $ 1,765,087

-$ 13,839,479 -$ 15,057,094 -$ 15,832,386 -$ 16,098,945 -$ 15,780,471 -$ 14,789,068 -$ 13,023,982
 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 5,350,250 $ 6,152,788 $ 7,075,706 $ 8,137,062 $ 9,357,621 $ 10,761,264 $ 12,375,454
$ 9,516,917 $ 10,319,454 $ 11,242,372 $ 12,303,728 $ 13,524,288 $ 14,927,931 $ 16,542,120

$ 18,725,875 $ 21,534,757 $ 24,764,970 $ 28,479,716 $ 32,751,673 $ 37,664,424 $ 43,314,088

37,452 43,070 49,530 56,960 65,504 75,329 86,629
$ 6,554,100 $ 7,537,250 $ 8,667,750 $ 9,968,000 $ 11,463,200 $ 13,182,575 $ 15,160,075
$ 12,171,775 $ 13,997,507 $ 16,097,220 $ 18,511,716 $ 21,288,473 $ 24,481,849 $ 28,154,013

$ 2,654,859 $ 3,678,052 $ 4,854,848 $ 6,207,987 $ 7,764,186 $ 9,553,918 $ 11,611,892

-$ 10,369,123 -$ 6,691,071 -$ 1,836,223 $ 4,371,765 $ 12,135,950 $ 21,689,868 $ 33,301,761
 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 14,231,772 $ 16,366,537 $ 18,821,518 $ 21,644,746 $ 24,891,458 $ 28,625,176 $ 32,918,953
$ 18,398,438 $ 20,533,204 $ 22,988,185 $ 25,811,412 $ 29,058,124 $ 32,791,843 $ 37,085,619

$ 49,811,201 $ 57,282,881 $ 65,875,313 $ 75,756,610 $ 87,120,101 $ 100,188,117 $ 115,216,334

99,623 114,566 131,751 151,514 174,241 200,377 230,433
$ 17,434,025 $ 20,049,050 $ 23,056,425 $ 16,744,540 $ 15,681,690 $ 18,033,930 $ 20,738,970
$ 32,377,176 $ 37,233,831 $ 42,818,888 $ 59,012,070 $ 71,438,411 $ 82,154,187 $ 94,477,364

$ 13,978,737 $ 16,700,627 $ 19,830,703 $ 33,200,658 $ 42,380,287 $ 49,362,344 $ 57,391,745

$ 47,280,498 $ 63,981,125 $ 83,811,828 $ 117,012,486 $ 159,392,773 $ 208,755,117 $ 266,146,862
 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 37,856,796 $ 43,535,315 $ 50,065,612 $ 57,575,454 $ 66,211,772 $ 76,143,538
$ 42,023,462 $ 47,701,982 $ 54,232,279 $ 61,742,121 $ 70,378,439 $ 80,310,204

$ 132,498,784 $ 152,373,602 $ 175,229,642 $ 201,514,089 $ 231,741,202 $ 266,502,382

264,998 304,748 350,460 403,029 463,483 533,005
$ 23,849,820 $ 27,427,320 $ 31,541,400 $ 36,272,610 $ 41,713,470 $ 47,970,450
$ 108,648,964 $ 124,946,282 $ 143,688,242 $ 165,241,479 $ 190,027,732 $ 218,531,932

$ 66,625,502 $ 77,244,300 $ 89,455,963 $ 103,499,358 $ 119,649,293 $ 138,221,728

$ 332,772,364 $ 410,016,664 $ 499,472,628 $ 602,971,986 $ 722,621,279 $ 860,843,007
 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 87,565,068 $ 100,699,829 $ 115,804,803 $ 133,175,523 $ 153,151,852 $ 176,124,630
$ 91,731,735 $ 104,866,495 $ 119,971,470 $ 137,342,190 $ 157,318,519 $ 180,291,296

$ 306,477,739 $ 352,449,400 $ 405,316,810 $ 466,114,332 $ 536,031,482 $ 616,436,204

612,956 704,899 810,634 932,229 1,072,063 1,232,873
$ 55,166,040 $ 63,440,910 $ 72,957,060 $ 83,900,610 $ 96,485,670 $ 110,958,570
$ 251,311,699 $ 289,008,490 $ 332,359,750 $ 382,213,722 $ 439,545,812 $ 505,477,634

$ 159,579,964 $ 184,141,995 $ 212,388,281 $ 244,871,532 $ 282,227,293 $ 325,186,338

$ 1,020,422,971 $ 1,204,564,966 $ 1,416,953,247 $ 1,661,824,779 $ 1,944,052,072 $ 2,269,238,410
 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 202,543,324 $ 232,924,823 $ 267,863,546 $ 308,043,078 $ 354,249,540 $ 407,386,971
$ 206,709,991 $ 237,091,489 $ 272,030,213 $ 312,209,745 $ 358,416,207 $ 411,553,638

$ 708,901,635 $ 815,236,880 $ 937,522,412 $ 1,078,150,774 $ 1,239,873,390 $ 1,425,854,398

1,417,804 1,630,474 1,875,045 2,156,302 2,479,747 2,851,709
$ 127,602,360 $ 146,742,660 $ 168,754,050 $ 194,067,180 $ 223,177,230 $ 256,653,810
$ 581,299,275 $ 668,494,220 $ 768,768,362 $ 884,083,594 $ 1,016,696,160 $ 1,169,200,588

$ 374,589,284 $ 431,402,730 $ 496,738,149 $ 571,873,849 $ 658,279,953 $ 757,646,951

$ 2,643,827,694 $ 3,075,230,424 $ 3,571,968,573 $ 4,143,842,422 $ 4,802,122,375 $ 5,559,769,325
 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 468,495,017 $ 538,769,269 $ 619,584,659 $ 712,522,358 $ 819,400,712 $ 942,310,819
$ 472,661,683 $ 542,935,936 $ 623,751,326 $ 716,689,025 $ 823,567,379 $ 946,477,485

$ 1,639,732,558 $ 1,885,692,441 $ 2,168,546,308 $ 2,493,828,254 $ 2,867,902,492 $ 3,298,087,866

3,279,466 3,771,385 4,337,093 4,987,657 5,735,805 6,596,176
$ 295,151,940 $ 339,424,650 $ 390,338,370 $ 448,889,130 $ 516,222,450 $ 593,655,840
$ 1,344,580,618 $ 1,546,267,791 $ 1,778,207,938 $ 2,044,939,124 $ 2,351,680,042 $ 2,704,432,026

$ 871,918,935 $ 1,003,331,856 $ 1,154,456,612 $ 1,328,250,099 $ 1,528,112,663 $ 1,757,954,540

$ 6,431,688,260 $ 7,435,020,116 $ 8,589,476,727 $ 9,917,726,826 $ 11,445,839,489 $ 13,203,794,030
 Mar-24 Apr-24 May-24 Jun-24 Jul-24
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 1,083,657,442 $ 1,246,206,058 $ 1,433,136,966 $ 1,648,107,511 $ 1,895,323,638
$ 1,087,824,108 $ 1,250,372,724 $ 1,437,303,633 $ 1,652,274,178 $ 1,899,490,305

$ 3,792,801,046 $ 4,361,721,202 $ 5,015,979,383 $ 5,768,376,290 $ 6,633,632,734

7,585,603 8,723,443 10,031,959 11,536,753 13,267,266
$ 682,704,270 $ 785,109,870 $ 902,876,310 $ 1,038,307,770 $ 1,194,053,940
$ 3,110,096,776 $ 3,576,611,332 $ 4,113,103,073 $ 4,730,068,520 $ 5,439,578,794

$ 2,022,272,667 $ 2,326,238,608 $ 2,675,799,440 $ 3,077,794,342 $ 3,540,088,489

$ 15,226,066,697 $ 17,552,305,305 $ 20,228,104,744 $ 23,305,899,086 $ 26,845,987,575
 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24
$ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667 $ 4,166,667
$ 2,179,622,184 $ 2,506,565,512 $ 2,882,550,338 $ 3,314,932,889 $ 3,812,172,822
$ 2,183,788,851 $ 2,510,732,178 $ 2,886,717,005 $ 3,319,099,556 $ 3,816,339,489

$ 7,628,677,644 $ 8,772,979,290 $ 10,088,926,184 $ 11,602,265,111 $ 13,342,604,878

15,257,356 17,545,959 20,177,853 23,204,531 26,685,210
$ 1,373,162,040 $ 1,579,136,310 $ 1,816,006,770 $ 2,088,407,790 $ 2,401,668,900
$ 6,255,515,604 $ 7,193,842,980 $ 8,272,919,414 $ 9,513,857,321 $ 10,940,935,978

$ 4,071,726,753 $ 4,683,110,802 $ 5,386,202,409 $ 6,194,757,766 $ 7,124,596,489

$ 30,917,714,328 $ 35,600,825,131 $ 40,987,027,539 $ 47,181,785,305 $ 54,306,381,794
1. ALLDOGS 2 will reach $3 Billion in MONTHLY sales on: Monthly Jan-20
a. March 2021 Revenue $ 3,500,000.00
b. February 2027
c. August 2025
d. February 2024
e. The company never reaches this goal $3,500,000,000.00

$3,000,000,000.00

$2,500,000,000.00

$2,000,000,000.00

$1,500,000,000.00

$1,000,000,000.00

$500,000,000.00

$-
20 r-20 -20 l-20 -20 -20 -21 r-21
a n- a ay Ju S ep Nov Jan Ma M
J M M
 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20
$ 4,025,000.00 $ 4,628,750.00 $ 5,323,062.50 $ 6,121,521.88 $ 7,039,750.16 $ 8,095,712.68

Revenue

20 0 0 0 0 0 1 1 1 1 1 1 2 2 2 2 2 2 3 3 3 3 3 3 4
-2 y-2 -2 p-2 v-2 n-2 r-2 ay-2 ul-2 ep-2 ov-2 an-2 ar-2 ay-2 ul-2 ep-2 ov-2 an-2 ar-2 ay-2 ul-2 ep-2 ov-2 an-2
ar a J ul e o J a a J J J J J J
M M S N M M S N M M S N M M S N
 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21
$ 9,310,069.58 $ 10,706,580.02 $ 12,312,567.02 $ 14,159,452.07 $ 16,283,369.89 $ 18,725,875.37

3 3 4
-2 -2 -2
ep Nov Jan
 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21
$ 21,534,756.67 $ 24,764,970.18 $ 28,479,715.70 $ 32,751,673.06 $ 37,664,424.02 $ 43,314,087.62
 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22
$ 49,811,200.76 $ 57,282,880.88 $ 65,875,313.01 $ 75,756,609.96 $ 87,120,101.45 $ 100,188,116.67
 Feb-22 Mar-22 Apr-22 May-22 Jun-22
$ 115,216,334.17 $ 132,498,784.29 $ 152,373,601.94 $ 175,229,642.23 $ 201,514,088.56
 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22
$ 231,741,201.85 $ 266,502,382.13 $ 306,477,739.44 $ 352,449,400.36 $ 405,316,810.42
 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23
$ 466,114,331.98 $ 536,031,481.78 $ 616,436,204.04 $ 708,901,634.65 $ 815,236,879.84
 May-23 Jun-23 Jul-23 Aug-23 Sep-23
$ 937,522,411.82 $ 1,078,150,773.59 $ 1,239,873,389.63 $ 1,425,854,398.08 $ 1,639,732,557.79
 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24
$ 1,885,692,441.46 $ 2,168,546,307.68 $ 2,493,828,253.83 $ 2,867,902,491.90 $ 3,298,087,865.69
2. ALLDOGS 2 will reach $50 Million in MONTHLY EBITDA on: Monthly Jan-20 Feb-20
a. March 2023 GP $ 2,275,000 $ 2,616,250
b. April 2022 EBITDA -$ 2,891,667 -$ 2,700,417
c. April 2025
d. June 2027
e. The company never reaches this goal
EBITDA vs
$140,000,000

$120,000,000

$100,000,000

$80,000,000

$60,000,000

$40,000,000

$20,000,000

$-
Jan- Feb Mar Apr- May Jun- Jul- Aug Sep Oct- Nov Dec Jan- Feb
20 -20 -20 20 -20 20 20 -20 -20 20 -20 -20 21 -21
-$20,000,000

GP E
 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20
$ 3,008,600 $ 3,459,838 $ 3,978,822 $ 4,575,750 $ 5,262,113 $ 6,051,395 $ 6,959,130 $ 8,003,017
-$ 2,480,567 -$ 2,227,704 -$ 1,936,851 -$ 1,602,274 -$ 1,217,615 -$ 775,292 -$ 266,560 $ 318,474

EBITDA vs GP

$77,244,300

Aug Sep Oct- Nov Dec Jan- Feb Mar Apr- May Jun- Jul- Aug Sep Oct- Nov Dec Jan- Feb Mar Apr-
-20 -20 20 -20 -20 21 -21 -21 21 -21 21 21 -21 -21 21 -21 -21 22 -22 -22 22

GP EBITDA
 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21
$ 9,203,627 $ 10,584,145 $ 12,171,775 $ 13,997,507 $ 16,097,220 $ 18,511,716 $ 21,288,473
$ 991,403 $ 1,765,087 $ 2,654,859 $ 3,678,052 $ 4,854,848 $ 6,207,987 $ 7,764,186
 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
$ 24,481,849 $ 28,154,013 $ 32,377,176 $ 37,233,831 $ 42,818,888 $ 59,012,070 $ 71,438,411
$ 9,553,918 $ 11,611,892 $ 13,978,737 $ 16,700,627 $ 19,830,703 $ 33,200,658 $ 42,380,287
 Jan-22 Feb-22 Mar-22 Apr-22
$ 82,154,187 $ 94,477,364 $ 108,648,964 $ 124,946,282
$ 49,362,344 $ 57,391,745 $ 66,625,502 $ 77,244,300
3. What is the minimum amount of capital (ie money) do ALLDOGS 2 need to execute on this plan?
a. Over $16 Million
b. Over $700 Million
c. Over $100 Million
d. Over $500 Million
e. No amount as the company never reaches this goal

Considering the total expense until the goal of 3 billion in Sales would be the minimum amount required.
According to our monthly forecasting, Revenue reaches 3 billion per month by February 2024
Monthly SG&A Marketing COGS Total Capital
Feb-24 $ 4,166,667 $ 942,310,819 $ 593,655,840 $ 1,540,133,325
4. How much is the company spending on marketing when (and if) it reaches $3 Billion in Monthly sales?
a. Over $100 Million but less than $300 Million
b. Over $300 Million but less than $700 Million
c. Over $700 Million but less than $900 Million
d. Over $900 Million
e. Never, the company never reaches its goal of $3 Billion in sales
Monthly Marketing Revenue
Feb-24 $ 942,310,819 $ 3,298,087,866
5. In what month does the company experience it's lowest cash position before rebounding higher (ie its lowest cumulative
a. July 2022
b. October 2023
c. September 2020
d. July 2025
e. Never, the company continues to lose money at an ever increasing rate

Net Income is same as EBITDA as we assumed no taxes, depreciations or ammortizations.

 Monthly Jan-20 Feb-20 Mar-20 Apr-20 May-20
GP $ 2,275,000 $ 2,616,250 $ 3,008,600 $ 3,459,838 $ 3,978,822
EBITDA -$ 2,891,667 -$ 2,700,417 -$ 2,480,567 -$ 2,227,704 -$ 1,936,851
Cumulative Net Income -$ 2,891,667 -$ 5,592,083 -$ 8,072,650 -$ 10,300,354 -$ 12,237,205

Cash Positi ons

$15,000,000

$10,000,000

$5,000,000

$-
Jan- Feb- Mar- Apr- May- Jun- Jul-20 Aug- Sep- Oct- Nov- Dec-
-$5,000,000 20 20 20 20 20 20 20 20 20 20 20

-$10,000,000

-$15,000,000

-$20,000,000

GP EBITDA Cumulative Net Income

 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
$ 4,575,750 $ 5,262,113 $ 6,051,395 $ 6,959,130 $ 8,003,017 $ 9,203,627 $ 10,584,145
-$ 1,602,274 -$ 1,217,615 -$ 775,292 -$ 266,560 $ 318,474 $ 991,403 $ 1,765,087
-$ 13,839,479 -$ 15,057,094 -$ 15,832,386 -$ 16,098,945 -$ 15,780,471 -$ 14,789,068 -$ 13,023,982