Net Income indicator

Cash Flow indicator

Sales Projections

Year One
Q1 Q2 Q3
Ticket Sales
Unit Volume 8640 9360 11088
Unit Price $25 $25 $25
Cost per Unit Sold $0.03 $0.03 $0.03
Gross Sales $216,000 $234,000 $277,200
(Cost of Goods Sold) $259.20 $280.80 $332.64
(Commission Percentage) 15% 15% 15%
Net Sales $183,380 $198,661 $235,337

Beverages
Unit Volume 6480 7020 8316
Unit Price $0 $0 $0
Cost per Unit Sold $1 $1 $1
Gross Sales $0 $0 $0
(Cost of Goods Sold) $6,480 $7,020 $8,316
(Commission Percentage) 0% 0% 0%
Net Sales -$6,480 -$7,020 -$8,316

Merchandise
Unit Volume 2592 2808 3326.4
Unit Price $30 $30 $30
Cost per Unit Sold $3.25 $3.25 $3.25
Gross Sales $77,760 $84,240 $99,792
(Cost of Goods Sold) $8,424 $9,126 $10,811
 (Commission Percentage) 50% 50% 50%
Net Sales $34,668 $37,557 $44,491

Total: All Products/Services

Total Unit Volume 17,712 19,188 22,730
Total Gross Sales $293,760 $318,240 $376,992
(Total Cost of Goods Sold) $15,163 $16,427 $19,459
(Total Commissions Paid) $67,029 $72,615 $86,021
Total Net Sales $211,568 $229,198 $271,512

Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 75% of ticket buyers buy an average of 1 bever

Beverage Industry Average for U.S. Bar & Nightclub (estimate)

65% order drinks most to all the time with males ordering more frequently than fem
https://www.wisebread.com/files/fruganomics/u921/paul_concert.jpg

The average consumer order 2.3 drinks per occasion with males ordering more than fema
 FORECAST SUM
ne Year Two Year One
Q4 Q1 Q2 Q3 Q4 Total

11664 12096 13104 12816 14112 92,880

$25 $25 $25 $25 $25
$0.03 $0.03 $0.03 $0.03 $0.03
$291,600 $302,400 $327,600 $320,400 $352,800 $1,018,800
$349.92 $362.88 $393.12 $384.48 $423.36
15% 15% 15% 15% 15%
$247,563 $256,732 $278,126 $272,013 $299,520 $864,941

8748 9072 9828 9612 10584 30,564

$0 $0 $0 $0 $0
$1 $1 $1 $1 $1
$0 $0 $0 $0 $0 $0
$8,748 $9,072 $9,828 $9,612 $10,584
0% 0% 0% 0% 0% -
-$8,748 -$9,072 -$9,828 -$9,612 -$10,584 -$30,564

3499.2 3628.8 3931.2 3844.8 4233.6 12,226

$30 $30 $30 $30 $30 -
$3.25 $3.25 $3.25 $3.25 $3.25 -
$104,976 $108,864 $117,936 $115,344 $127,008 $366,768
$11,372 $11,794 $12,776 $12,496 $13,759
 50% 50% 50% 50% 50% -
$46,802 $48,535 $52,580 $51,424 $56,624 $163,517

23,911 24,797 26,863 26,273 28,930 83,542

$396,576 $411,264 $445,536 $435,744 $479,808 $1,385,568
$20,470 $21,228 $22,998 $22,492 $24,767 $71,520
$90,489 $93,841 $101,661 $99,427 $109,481 $316,154
$285,616 $296,195 $320,878 $313,825 $345,561 $997,894

s buy merchandise
s buy an average of 1 beverages

more frequently than females.

https://adventureland.us/tickets-pricing/
es ordering more than females and Millennials ordering more than the older consumers.
 180,681

FORECAST SUMMARY
Year Two 2-Year Total Year One
Total 1 2 3

52,128 145,008 $668 $9,360 $11,088

- - Q2 vs. Q1 Q3 vs. Q2
- - 8% 18%
$1,303,200 $2,322,000
Sales growing over time?
- - 63% overall rate
$1,106,391 $1,971,332 points for this dynamic (allocation)
your growth points

39,096 69,660 Perfectly Exponential

- Perfectly Linear
- This Forecast
$0 $0 As a proportion out of 100%
points for this dynamic (allocation)
- - your growth points
-$39,096 -$69,660
YOUR TOTAL POINTS %
Total Points Possible
15,638 27,864 Your Total Points
- -
- -
$469,152 $835,920
 - -
$209,164 $372,681

106,862 190,404
$1,772,352 $3,157,920
$91,485 $163,004
$404,409 $720,563
$1,276,458 $2,274,353
One Year Two
4 5 6 7 8

$11,664 $12,096 $13,104 $12,816 $14,112 13444

Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
5% 4% 8% -2% 10%
LINEST
over time? 1 1403.1905

s dynamic (allocation) 25%

25%

L/S = 2
L/S = 1
L/S = 0.73
n out of 100% 37%
s dynamic (allocation) 75%
27%

L POINTS % 52%
10
l Points 5
 slope
7 1,920.57

SLOPE L/S
1,921 1
Marketing Budget

Purpose/Strategy Key: (Optional)

PB: Personal Branding
Purpose
BA: Brand Awareness/Brand Building Pre-Launch
(optonal)
SP: Product/Service Sampling, Trial
L&R: Brand Loyalty/Customer Rewards

Tangible Marketing

Brochures, flyers, Mobile signs, bus/metro signs, billboards

Samples, premiums, logo merchandise, "swag"

Media Advertising
Print: newspaper, magazines

Television, radio
Television, radio
Banner Ads, Paid Search Engine Marketing
Social Media Marketing
Paid Facebook promotions, Twitter ads, Linkedin ads $1,000
Social media contests, Deal-of-the-day: Groupon, Google Offers,
LivingSocial
$50

Tweetups, Meetups $200

Guerilla & Viral Marketing
Sticker bombing, flyposting, Flashmobs, streetart $0

Street teams, campus promotions, Crowd-sourced ads $500

Networking & Client Development Activities

Launch party, Memberships, meetings, Entertaining Clients
Trade Shows, Events, Street Promotions
Wrapped vehicles, food trucks, booths, exhibits, signs
Website
Design, development, programming $50
Maintenance, hosting, domains $100
Professional Assistance & Consultants
Marketing, Public Relations $0
Branding, Advertising $0
TOTAL $1,900
 Year One Year Two

Q1 Q2 Q3 Q4 Q1 Q2 Q3

$500 $500 $800 $1,200 $1,500 $2,000 $2,500

$300 $300 $500 $500 $500 $500 $1,000

$100 $1,000 $500 $200 $500 $250 $300

$0 $500 $500 $250 $350 $400 $500

$0 $250 $500 $1,000 $500 $500 $1,000

$150 $50 $50 $100 $50 $50 $100

$50 $50 $100 $150 $50 $50 $50

$100 $200 $500 $500 $1,000 $1,000 $1,300

$100 $100 $350 $1,500 $500 $500 $1,000
$1,300 $2,950 $3,800 $5,400 $4,950 $5,250 $7,750
wo

Total
Q4

$0

$0

$0
$0
$0
$0

$3,000 $13,000

$1,000 $4,650

$500 $3,550

$500 $3,000

$1,000 $5,250

$0

$0

$200 $800
$200 $800

$1,500 $6,100
$2,000 $6,050
$9,900 $43,200
Capital Expenses

Pre-Launch
Capital Expenses
Office Equipment, Furniture, and Supplies $14,984
Remodeling Needs $65,000
Industry Specific Supplies and Technical Equipment $220,000
Licensing Needs (liquor license etc) $12,500
Company Vehicles $24,500
Research and Development Costs $16,500

TOTAL $353,484
Year 1 Year 2

$1,500 $1,500
$2,000 $5,500
$15,000 $24,500
$975 $1,075
$1,225 $1,225
$8,800 $8,800

$29,500 $42,600
 Income Statement
2Live Venue

Year 1
Pre-Launch Q1 Q2
INCOME (NET SALES) $0 $211,568 $229,198
EXPENSES
Capital expenses $353,484 $29,500 $0
Salaries and wages $84,067 $126,100 $126,100
Employee benefits $0 $0
Payroll taxes $12,610 $18,915 $18,915
Accounting Services $1,025 $1,025
Rent $8,000 $8,000
Maintenance $1,000 $1,000
Legal $9,000 $375 $375
Insurance $1,217 $1,825 $1,825
Utilities $1,000 $1,500 $1,700
Internet & public wifi $1,995 $175 $175
Telephone service $75 $75 $75
Filing fees $450
Postage and shipping $250
Marketing $1,900 $1,300 $2,950
Travel $2,500 $2,500 $2,500
Entertainment $3,500 $1,500 $1,500
Bank Fees $0

TOTAL EXPENSES $472,047 $193,790 $166,140

Operating Profit (472,047) 17,778 63,058
Provision for taxes 0 978 3,468
NET PROFIT (472,047) 16,800 59,590
Year 1 Year Two
Q3 Q4 Quarter 1 Quarter 2 Quarter 3 Quarter 4
$271,512 $285,616 $296,195 $320,878 $313,825 $345,561

$0 $0 $42,600 $0 $0 $0
$126,100 $126,100 $157,625 $157,625 $157,625 $157,625
$0 $0 $0 $0 $0 $0
$18,915 $18,915 $23,644 $23,644 $23,644 $23,644
$1,025 $1,025 $1,025 $1,025 $1,025 $1,025
$8,000 $8,000 $8,000 $8,000 $8,000 $8,000
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
$375 $375 $375 $375 $375 $375
$1,825 $1,825 $1,825 $1,825 $1,825 $1,825
$1,800 $1,500 $1,500 $1,700 $1,800 $1,500
$175 $175 $175 $175 $175 $175
$75 $75 $75 $75 $75 $75

$3,800 $5,400 $4,950 $5,250 $7,750 $9,900

$2,500 $2,500 $10,000 $10,000 $10,000 $300
$1,500 $1,500 $1,500 $1,500 $1,500 $1,500

$167,090 $168,390 $254,294 $212,194 $214,794 $206,944

104,422 117,226 41,901 108,684 99,032 138,617
5,743 6,447 2,305 5,978 5,447 7,624
98,679 110,779 39,596 102,706 93,585 130,993
 FORECAST SUMMARY
Year One Year Two
Y1 Total Y2 Total 2-Year Total
$997,894 $1,276,458 $2,274,353

$0 $42,600 $42,600
$504,400 $630,500 $1,134,900
$0 $0 $0
$75,660 $94,575 $170,235
$4,100 $4,100 $8,200
$32,000 $32,000 $64,000
$4,000 $4,000 $8,000
$1,500 $1,500 $3,000
$7,300 $7,300 $14,600
$6,500 $6,500 $13,000
$700 $700 $1,400
$300 $300 $600
$0 $0 $0
$0 $0 $0
$13,450 $27,850 $41,300
$10,000 $30,300 $40,300
$6,000 $6,000 $12,000
$0 $0 $0
$0 $0 $0
$0 $0 $0
$665,910 $845,625 $1,511,535
302,484 388,233 $690,718
16,637 21,353 $37,989
(186,200) 366,881 180,681

Is this number positive?

Cash Flow

Year 1
Pre-Launch Q1 Q2

Starting Balance $0 $2,953 $20,735

Cash Ins
Net sales $211,568 $229,198
Investments $415,000
Loans
Interest income $5 $35
Owner contributions $200,000
TOTAL CASH INS $615,000 $211,573 $229,233

Cash Outs
Operating expenses $472,047 $193,790 $166,140
Loan payments
Tax payments $0 $0 $2,052
Contingency fund $140,000
Owner's draw (Entrepreneur)
Investor's draw
Other:
Other:
Other:
Other:
Other:
Other:
TOTAL CASH OUTS $612,047 $193,790 $168,192

CASH AT END OF MONTH 2,953 20,735 81,776

Year 1 Year 2
Q3 Q4 Q1 Q2 Q3 Q4

$81,776 $182,783 $296,999 $337,285 $391,120 $484,510

$271,512 $285,616 $296,195 $320,878 $313,825 $345,561

$136 $305 $495 $562 $652 $808

$271,648 $285,921 $296,690 $321,440 $314,477 $346,368

$167,090 $168,390 $254,294 $212,194 $214,794 $206,944

$3,551 $3,315 $2,110 $5,411 $6,293 $7,457

$50,000 $50,000

$170,641 $171,705 $256,404 $267,605 $221,087 $264,401

182,783 296,999 337,285 391,120 484,510 566,477

Capital Investment
aka "Shark Tank" Page

Investor Name Investment Amount ($)

Private Investor $415,000

Owner Name Contribution Amount ($)

Owner $200,000

TOTAL INVESTMENTS Total Capital Raised

Outside Investors $415,000

Owners $200,000
TOTAL $615,000

The Total Investment Amount (Capital) should be

the amount of the largest negative number on
your Cash Flow Statement (the amount of cash you
need to eliminate any and all negative cash
balances throughout the two years while your
business is breaking even.
 Are you raising capital from an investor? If so, enter the amou
Equity Offered (%) need from them here. Then enter the percentage of your com
you're willing to give up in exchange.
20%
If you choose to raise smaller amounts of capital with crowdfu
Equity Retained (%) donations, remember that the $ is donated and no equity % is
away.
80%
START HERE and decide how much of the total will come from
EQUITY OWNERSHIP own money. This sends a positive psychological signal to inves
% you believe in your idea. In addition, these sharks assume that
20% more money you invested, the harder you will work to make t
business a success.
80%
100% COME BACK LATER and enter the amount of equity you own, a
you've decided how much equity you'll be giving up to an inve

This Capital Investment page SHOULD NOT BE COMPLETED UNTIL AFTER you have successfully achieved Go
having already completed Sales Projections and spent your total Marketing Budget.
Capital) should be Now you're ready to achieve Goal #2 and finish this assignment.
ative number on
mount of cash you Goal #2 is as follows: Ensure your new business will not run out of cash while you are trying to make it profi
l negative cash
years while your Where do you go to monitor the cash position of your entertainment business and ensure that it will have
sufficient cash over the entire two-year forecast period? To the Cash Flow Statement! It's like a bank saving
account balance and you should treat it as such.

By the time you're done with your forecast, there cannot be even a single negative end-of-period balance on
Cash Flow Statement.

How do you modify the Cash Flow Statement? Well, technically you won't change that. You'll be modifying
page [Capital Investment], by entering a Shark-Tank-style venture pitch OFFER.
IT'S A TRIAL-AND-ERROR PROCESS, and you'll want to click back and forth from this Capital Investment page
Cash Flow Statement, and continue to make changes until you successfully reach Goal #2.

Notice that this page has a space for your (the owner/entrepreneur) up-front contribution to the venture
as how much money you need from an investor.

One of the first questions routinely asked by a "Shark Tank" Investor is "How much money have you put into
own business?"

Enter the amount you'll need from them in the "Contribution Amount" cell. Then enter the percentage of yo
company you're willing to give up in exchange, and the remainder percentage leftover needs to be entered,
company you're willing to give up in exchange, and the remainder percentage leftover needs to be entered,
the Total under the "Equity Ownership" is equal to 100%.

On this page you will need to show an offer that includes both an Investment Amount as well as the Owner
Contribution, just like you would in a "Shark Tank" pitch.

The most important reasons you should develop a financial forecast for your startup is both to prove it to yo
that you have a profitable ("viable") business model, and also To Discover, with a great deal of confidence
MUCH MONEY this business model needs / requires up-front, from an outside sourece, so that The Total Inv
Amounts from an Investor plus The Total Contribution from You (the owner/entrepreneur) will ADD TOGE
TOTAL THE EXACT AMOUNT OF THE SHORTFALL on your Cash-Flow Statement.

In other words, the TOTAL CAPITAL RAISED on this page must be sufficiently large enough to completely elim
the shortfall you most likely had, at the moment you completed Goal #1. Once Goal #2 is reached, the busine
"Cash-Flow Positive" as evidenced by the bottom line of your Cash-Flow Statement.
 tor? If so, enter the amount you'll
e percentage of your company

nts of capital with crowdfunding

onated and no equity % is given

of the total will come from your

sychological signal to investors that
, these sharks assume that the
er you will work to make the

mount of equity you own, after

u'll be giving up to an investor.

e successfully achieved Goal #1 -

are trying to make it profitable.

nd ensure that it will have
ment! It's like a bank savings

period balance on your

e that. You'll be modifying this

Capital Investment page to your

ontribution to the venture - as well

h money have you put into your

enter the percentage of your

over needs to be entered, so that
over needs to be entered, so that

ount as well as the Owner

up is both to prove it to yourself

great deal of confidence, HOW
so that The Total Investment
repreneur) will ADD TOGETHER and

to completely eliminate
al #2 is reached, the business will be