Business Proposal

ORGANIQUE HEAVEN
SWEETS
Serafica, Dhanylane Phole L.
Hervas, Clarizza Joyce N.
Rongduen, Chinley H.
Macadaya, Meshiel M.
Diamante, Roselyn P.
Anical, Precious O.
 Executive Summary

When it comes to business, you need to be more creative these days if you want to be in the game for a long

time. Our business was formed by a group of millennial who wanted to be part of every family’s celebrations and

special occasions it is meant to make every customer and their special day as happy as possible. We sell both pre-

made and custom confections created with organic products. We assist our customers have a memorable

experience by allowing them to make their own cakes for their friends and loved ones. We provide a wide choice of

cakes and pastries. It sells high-end customized cakes to consumers of all ages, from youngsters to adults. We make

certain that our cakes and pastries are of the finest quality and produced with care. It's crucial to us that our

customers receive the greatest service possible, and that every cake we make satisfies their expectations.
Company Description
The Organique Heaven Sweet is a partnership type of business. It was
started by a group of millennial who wanted to be part of every family’s
celebrations and special occasions. Heaven Sweets is meant to make every
customer and their special day as happy as possible. Offering a wide variety of
cakes and pastries, we help our customers have a memorable experience by
allowing them to make their own cakes for their friends and loved ones. It sells
high-end personalized cakes to people of all ages, children through adults’
customers. The company also offers customized cakes, even a customer's face
can also be the design, which we call vanity cake.
 CHAPTER 1

MARKETING PLAN
 The marketing plan outlines a business’ strategy for
promoting its products to customers. The business’ products
are cakes and pastries. The target market is the potential
customers in the province of Davao del Sur and is open to all
genders who can afford to buy the products of the business.
Industry Description

Baking in the Philippines has developed from a tiny to a

huge and popular sector during the previous century.
Initially, the island was home to mostly independent
bakeries that served cities and towns while also employing
locals. Nowadays, chain bakeries have increased the
number of bakeries in the Philippines while
simultaneously lowering bakery product price.
Target Market
 Geographic Segmentation: Heaven Sweets is pleased to

accommodate all potential customers in the province of Davao

del Sur and be there for them on any special occasion that they

may have in mind.

 Demographic Segmentation: Since Organique Heaven Sweets is

fundamentally organic bakeshop, any potential consumer who

can afford to buy our items is who we’re aiming for.

Sales Forecast
• Cakes Production
Historical Demand Data   Projected Demand Data

Years Qty   Years Qty

2018 4,695   2021 8,034

2019 6,260   2022 8,869

2020 7,199   2023 9,704

Historical Supply Data   Projected Supply Data

Years Qty   Years Qty

2018 3,756   2021 6,260

2019 4,695   2022 6,886

2020 5,634   2023 7,512

Sales Forecast
Projected Demand and Supply Analysis

Years Demand (D) Supply (S) D-S GAP GAP in %

(1) (2) (3) (4) (5)
(2)-(3) (4)/(2)X100%
2021 8,034 6,260 1,774 22.08%

2022 8,869 6,886 1,983 22.36%

2023 9,704 7,512 2,192 22.57%

Sales Forecast

Years Qty SRP Total Sales

(1) (2) (3) (2) X (3)

2021 1,774 P350.00 P620,900

2022 1,983 P400.00 P793,200

2023 2,192 P450.00 P986,400

Sales Forecast
• Pastry Production
Historical Demand Data   Projected Demand Data

Years Qty   Years Qty

2018 3,130   2021 5,217

2019 3,756   2022 5,739

2020 4,695   2023 6,261

Historical Supply Data   Projected Supply Data

Years Qty   Years Qty

2018 2,817   2021 3,652

2019 3,130   2022 3,861

2020 3,443   2023 4,070

Sales Forecast
Projected Demand and Supply Analysis

Years Demand (D) Supply (S) D-S GAP GAP in %

(4) (5)
(1) (2) (3)
(2)-(3) (4)/(2)X100%
30%
2021 5,217 3,652 1,565

2022 5,739 3,861 1,878 32.72%

2023 6,261 4,070 2,190 34.98%

Sales Forecast

Years Qty SRP Total Sales

(1) (2) (3) (2) X (3)

2021 1,565 P100.00 P156,500

2022 1,878 P120.00 P225,360

2023 2,190 P130.00 P284,700

 Business Vision, Mission and Objective Statement

• Vision Statement: To establish a successful and versatile venture while providing quality cakes
and pastries and be part of your special moments and celebration.
• Mission Statement: To establish a social enterprise that will not only satisfy the cravings of the
people but also has its way of giving back to the community that we serve and provide a
healthy product. To provide a high quality taste yet affordable pastry food that suits the tastes
of the people in all ages and this will beget profitability that helps the growth of the economy.
• Objective Statement: To maintain a sustainable and efficient business in order to reach the
desired target and purpose that will lead our path towards prosperous success as we lend a
hand in today’s society problem.
Product Strategy
Even with the local consumers as a
target market, Organique Heaven Sweets
will ensure that all the goods are made
with high quality products, following the
good manufacturing principles.
Pricing Strategy

Organique Heaven Sweets’ cakes and

pastries are higher by 2 percent than the
traditional bakeries’ prices, offering the
same type of products and using the
traditional form of ingredients.
Place Strategy

Organique Heaven Sweets shall be

positioned in the locality of Digos City. Before

deciding on which place to put the bakeshop,

the traffic of people and the traffic of vehicles

shall be considered.
Promotion Strategy
Organique Heaven Sweets promotes in social medias like
Facebook lives, Instagram and Tiktok. We have our very own
app which customers can install on their mobile phones to
order. We also have a vlog on YouTube channel which we
show to our customers how we make our products. We will
also be producing and giving flyers to be given to the passers-
by and people near our location.
Unique Selling Proposition

Organique Heaven Sweets is a typically

business that aims to attract customers
preferences when it comes to cake. It's selling
proposition adheres with it's tagline "
OrgaUnique Creations for Unique Occations".
 CHAPTER 2

MANAGEMENT PLAN
 Ownership Structure
Organique Heaven Sweets is a partnership type of business
and is initiated by the Management Accounting students,
aspiring to be entrepreneurs, dreaming to build their own
business. They invested a sort of money with equal share
capital 20% to start the Organique Heaven Sweets operations.
Organizational Structure
 Compensation Structure (Daily/Monthly/Yearly)

Personnel No. per day Salary per Hour Daily Salary Monthly Salary

General Manager 1 ₱ 50.00 ₱ 400.00 ₱ 10,800.00

Master Baker 1 ₱ 75.00 ₱ 700.00 ₱ 18,900.00

Assistant Baker 1 ₱ 41.67 ₱ 400.00 ₱ 10,800.00

Cashier 1 ₱ 29.17 ₱ 350.00 ₱ 9,450.00

Crew 1 ₱ 29.17 ₱ 350.00 ₱ 9,450.00

MONTHLY TOTAL       ₱ 59,400.00

YEARLY TOTAL       ₱ 712,800.00

 Fringe Benefits of the Personnel
Personnel SSS Contribution
  ER EE TOTAL EC
General Manager ₱ 935.00 ₱ 495.00 ₱ 1,430.00 ₱ 10.00
Master Baker ₱ 1,615.00 ₱ 855.00 ₱ 2,470.00 ₱ 30.00
Assistant Baker ₱ 935.00 ₱ 495.00 ₱ 1,430.00 ₱ 10.00
Cashier ₱ 807.50 ₱ 427.50 ₱ 1,235.00 ₱ 10.00
Crew ₱ 807.50 ₱ 427.50 ₱ 1,235.00 ₱ 10.00
Monthly Total     ₱ 7,800.00 ₱ 70.00
Yearly Total     ₱ 93,600.00  

Personnel PhilHealth Contribution

  ER EE TOTAL
General Manager ₱ 378.00 ₱ 378.00 ₱ 756.00
Master Baker ₱ 661.50 ₱ 661.50 ₱ 1,323.00
Assistant Baker ₱ 378.00 ₱ 378.00 ₱ 756.00
Cashier ₱ 350.00 ₱ 350.00 ₱ 700.00
Crew ₱ 350.00 ₱ 350.00 ₱ 700.00
Monthly Total     ₱ 4,235.00
Yearly Total     ₱ 50,820.00
 Fringe Benefits of the Personnel
Personnel PAG-IBIG Contribution
  ER EE TOTAL
General Manager ₱ 100.00 ₱ 100.00 ₱ 200.00
Master Baker ₱ 100.00 ₱ 100.00 ₱ 200.00
Assistant Baker ₱ 100.00 ₱ 100.00 ₱ 200.00
Cashier ₱ 100.00 ₱ 100.00 ₱ 200.00
Crew ₱ 100.00 ₱ 100.00 ₱ 200.00
Monthly Total     ₱ 1,000.00
Yearly Total     ₱ 12,000.00
 CHAPTER 3

PRODUCTION PLAN
Description of the Products and Services

The products of Organique Heaven Sweets are cakes and

pastries. Cakes and pastries are the prominent products in

a bakery industry. Cakes and pastries are no exception for dessert

enthusiasts. These are all spongy, creamy, and flavorful delicacies

for them to lick, devour, and savor to the core. Though all of these

are sweet delights designed to satisfy sweet tooth, they differ in

texture and flavor.

Benefits
Excessive consumption of most pastries, cookies, and cakes is

unhealthy. Packaged versions usually contain processed sugar, refined

wheat flour, and additional fats. Shortening, which contains trans fats, is

occasionally used. On the other hand, cakes and pastries provide energy

where you can gain an enough amount of carbohydrates, can help in

body building and give strength because these will supply your body with

a quality amount of protein, and also improves digestion because of the

fiber from the fruits included in the cakes.

Suppliers and sources of Raw Materials

The raw materials that the business

will be using in producing cakes and
pastries are organic local products from
the local farmers in the locality of Digos
City.
Production Process Flow

The raw materials will be delivered by

the suppliers to the shop. The raw
materials will be process into ingredients
for the cake and pastry production on the
location itself where the shop is located.
Store and Production Layout
Store and Production Location
 CHAPTER 4

FINANCIAL PLAN
 Start-up Capital Cost
Start-up Capital Cost

Equipment P1,000,000.00

Rent P50,000.00

Supplies P100,000.00

Raw Materials P50,000.00

Licensing P25,000.00

Miscellaneous P25,000.00

TOTAL P1,250,000.00
 Cost of Goods Sold
Organique Heaven Sweets
Direct Materials Budget
For the Year Ended December 31, 2021
  Flour Sugar Salt Yeast Plastic Bags
Units to be P1,000 P1,000 P1,000 P1,000 P1,000
produced
DM per unit X 10 X 10 X5 X5 X 10
  10,000 10,000 5,000 5,000 10,000
Allowance for 200 100 100 100 200
normal wastage
Total units needed 10,200 10,100 5,100 5,100 10,200
for production
Add: Desired 4,200 3,500 2,100 2,100 3,000
ending DM
Total materials 14,400 13,600 7,200 7,200 13,200
required
Less: Beginning DM - - - - -

Economies of Scale 800 500 300 300 500

DM purchases P15,200 P14,100 P7,500 P7,500 P13,700
 Proposed Baking Materials Requirements
Ingredients Amount P/unit Total

GW Flour 1,000 10 P10,000

White flour 3,000 20 P60,000

Beverages 50 1,200 P60,000

Coffee 20 400 P8,000

Yeast 1000 10 P10,000

Powdered Milk 1000 85 P85,000

All Purpose 500 15 P7,500

Sugar 1000 10 P10,000

Baking Powder 100 60 P6,000

TOTAL     P256,500
 Miscellaneous Requirements
Supplies Amount Peso Unit Total
Paper Bags 4,000 3.00 ea. P12,000
Plastic Bags 2,000 2.50 ea. P5,000
Register Tape 1 1,000 390  
Handsoap 4 290 cartridge P1,160
Kitchen Soap 4 435.50 5-qut P1,742
Plastic Film 2 427.24 roll P854.50
Aluminum Foil 1 3,500 roll P3,563.50
Stationary 1 2.500 cs P2,500
Receipt Pads 1 1,000 cs P1,000
File Folders 1 1,000 cs P1,000
Garbage Bags 312 15 ea. P4,680
Paper Cups 1,000 2 ea. P1,000
TOTAL       P32,250

Particulars Amount
Baking Materials P256,500
Miscellaneous P32,250
Total Direct Material Cost P288,750
 Direct Labor

Particulars Amount
Wages for the work related directly to the P356,400
manufacturing of products

Employee benefits paid on behalf of those  

employees who are engaged in the P76,548
manufacturing of the product

Total Direct Labor Cost P432,948

 Fixed and Variable Costs
Fixed Cost Variable Cost

Particulars Amount Particulars Amount

Rent P120,000 Supplies P15,000

Administrative Wages P356,400 Direct Materials P288,750

Depreciation - Equipment P50,000 Direct Labor P432,948

Taxes P20,000 Repairs and Maintenance P50,000

Utilities P50,000    

Employee Benefits P70,620    

TOTAL P667,020 TOTAL P786,698

 Operating Cost
COGS P721,098
Operating Expenses:  
Rent P120,000
Payroll P356,400
Employee Benefits P70,620
Utilities P50,000
Repairs and Maintenance P50,000
Supplies P15,000
Depreciation - Equipment P50,000
Taxes P20,000
TOTAL OPERATING COST P1,453,118
Projected Statement of Financial Position
Projected Statement of Financial Performance

ORGANIQUE HEAVEN SWEETS

PROJECTED STATEMENT OF FINANCIAL PERFORMANCE

      Year Ended December 31

             
        2021 2022 2023
SALES      
LESS: COST OF GOODS SOLD  
GROSS PROFIT    
LESS: OPERATING EXPENSE  
NET PROFIT DURING THE YEAR
Projected Statement of Financial Performance

ORGANIQUE HEAVEN SWEETS

PROJECTED STATEMENT OF FINANCIAL PERFORMANCE

        Year Ended December 31

             
        2021 2022 2023
SALES      
LESS: VARIABLE EXPENSES  
GROSS PROFIT    
LESS: FIXED EXPENSE  
NET PROFIT DURING THE YEAR
 Conclusion and Recommendation
The business proposal proved to be helpful to all of us. We were
able to plan and execute a business in detail even our business is
small and did not get a lot of profit. From the report, we have
learned a lot about the process of starting up a business. We gained
a lot of experience how to handle the business as well as the
operation and what a business plan has to undergo to become
successful by conducting this report.
References
• Juliet A Caramonte (2019). ‘College of Business
Management and Accountancy, Laguna State
Polytechnic University (LSPU)Siniloan, Laguna,
Philippines. Retrieved from
https://www.journalijar.com/uploads/301_IJAR-
28932.pdf (Accessed: August 15, 2019)

• Cake Market Size, Share & Trends Analysis.

Retrieved from
https://www.grandviewresearch.com/industry-
analysis/cakes-market
THANK
YOU! 