BUSINESS BASICS GROWTH GUIDE

Powered by Flipkart Seller Challenges

CONTENT

MODULE 1 - PRODUCT MODULE 3 - PROCESS

PRODUCT DISPLAY 3 BRAND APPROVAL 12

SEARCH KEYWORDS 4 PACKAGING 13

ADDITIONAL DESCRIPTION 5 COMPLIANCE AWARENESS 14

RICH PRODUCT DESCRIPTION 7

MODULE 2 - SPEED, PRICING MODULE 4 - COMMUNICATION

EXPRESS FULFILMENT 8 SELLER HUB MOBILE APP 15

PROMOTIONS / DEALS 9 USEFUL LINKS 16

ADVERTISING 11 FLIPKART COMMUNICATION 17

COMMON TERMS 18
 PRODUCT DISPLAY

Using model images improves customer shopping experience, as they get better understanding of the product. e.g. - In case of
a Shirt - the fit, shape and overall look is better observed in pictures with models.

FLAT IMAGE MODEL IMAGE

 SEARCH KEYWORDS

Search keywords are an important part of your product’s catalog, and can significantly improve the searchability and visibility of
your product. It is important to understand what are the key features of your product to mention good and relevant keywords.

CUSTOMER SHOPPING BEHAVIOUR

Words used by customers or features
1 unique to your products could be some
of the keywords.

APPROPRIATE KEYWORDS

2 Please enter a maximum of 5 most

relevant keywords for best results.

IMPROVES DISCOVERABILITY
Flipkart tries show your product in case
3 the search words match your keywords
or have near similarity.
 SEARCH KEYWORDS
ADDITIONAL DESCRIPTION

Additional description is important for a customer to understand the quality and the usefulness of your product, hence,
highlighting the key features can help customer make the purchase decision and improve your chances of getting an order.

WITHOUT DESCRIPTION
WITH DESCRIPTION
SEARCH KEYWORDS
ADDITIONAL DESCRIPTION

HIGHLIGHT PRODUCT FEATURES

1 Highlight the best features of your

product in the ‘additional description’
section.

DIFFERENTIATE YOUR PRODUCT

2
This help in differentiating your
product from competitors and also
helps the customers to understand the
quality of your product better.

IMPROVES TRUST & AUTHENTICITY

Having a detailed catalog helps in
3 building trust amongst customers. It
also helps you in building your
credibility as a seller.
 RICH PRODUCT DESCRIPTION - RPD*
Adding ‘RPD’ to the details section brings out the best features of your products graphically. This makes it easier for the
customers to understand the best features of your product and also compare with other similar products.

HIGHLIGHT PRODUCT FEATURES

Highlight the best features of your
1 product in the
description’ section.
‘additional

MAKE CATALOG ATTRACTIVE

Describes the benefit of each of

2 the features of the product. This

helps customer understand better
and purchase the product.

* Note - RPD as of now is a paid provision on Flipkart.

 EXPRESS FULFILMENT
Opting-in for Express delivery helps you dispatch your orders faster, and also helps in getting them delivered to the customer
quicker.

NON-EXPRESS EXPRESS

FASTER DELIVERY
This reduces the Procurement SLA (time
1 to fulfil the order), hence, ensures faster
delivery.

IMPROVE CUSTOMER EXPERIENCE

Customers these days prefer to get their

2 orders delivered in quickest possible

time. So, reduced delivery time improves
chances of getting an order.
 PROMOTIONS / DEALS

Participating in deals can earn you tags like ‘Daily Saver’ or ‘Lowest Price’, making your product attractive for customers to buy.
PROMOTIONS / DEALS

Participating in deals like ‘Big Bachat Dhamaal’, makes your product attractive, and, improves chances of getting orders.

Participating in deals can help

in improving the visibility of
your products. Some deals
get their own filters on
product search pages, this
feature is one of the most
widely used by the
customers.

You can choose to opt-into

these deals through your
dashboard

Growth > Flipkart Promotions

 ADVERTISING
PRODUCT LISTING ADS PRODUCT CONTEXTUAL ADS IMPROVE VISIBILITY
Ensure higher number of views for your

1
products by investing in advertising. More
number of people looking at your products
improves your chances of getting orders.

BEAT YOUR COMPETITION

Investing in advertising provides you with

2 an advantage over those who do not, by

promoting your products on the search
pages.

MAKE YOUR PRODUCT STAND OUT

Millions of customers view / search for

3 millions of products everyday on the

platform. Hence, advertising helps in
making your product stand out, in order to
capture attention of the shoppers.
 BRAND APPROVAL

WHAT AND WHY?

Brand approval is a critical process to ensure 2 things - Customer receive genuine products, and, to differentiate
one seller’s products from the others.

DOCUMENTS NEEDED?

Fill brand approval documents

You must fill in the details - If the products are distributed
1 Brand Name, Brand Logo, Brand
Website
2 offline, then you can upload
MRP tags, Brand Owner details
3 like - Trademark Certificate
(TMC), Brand Authorization
Letter (BAL), Purchase Invoice

CRITERIA FOR BRAND NAMES

1 Should not have name - ‘Flip’ or

‘Kart’ mentioned in it
2
Brand name should not have
any vertical names included
3
Brand name should not include
any competitor names
 PACKAGING
It is extremely important to adhere to packaging and shipping guidelines laid down by Flipkart. This is to reduce losses due to
reasons like - loss of COD information from the label, leakage of products (due to improper packaging), damage of goods, etc.

SAMPLE LABEL 1. Please make sure you purchase ‘New Label’ only from
authorised vendors.

2. Not using the authorised labels may lead to pick-up

rejections of shipments.

3. Look out for the right packaging material quality and

practices to ensure no damages occur.

Refer to guidelines here - MP PACKAGING

OLD (4x6)
GUIDELINES
LABEL FADE
4. The sellers using thermal printers should mandatorily
procure Avery Dennison (AD) brand 3 X 5 watermarked
thermal labels and ensure that printer and the ink is of
high quality.

Refer to other guidelines here - FLIPKART

NEW (3x5) PACKAGING GUIDELINES
 COMPLIANCE AWARENESS

COMPLIANCE SELLER ACTION FRAMEWORK

SELLER ACTION CONSEQUENCE PATH (In case of Non-Compliance)

Accounts found with prohibited

1st Violation Repeated Violation Continued Violation
listings and / or restricted items.

SELLER ACCOUNT SELLER WARNED SELLER SUSPENDED SELLER BLACKLISTED

(Upto 7 DAYS)

SELLER TERMS OF USE (TOU) COMPLIANCE MODULE

For easier understanding of our policies, we have designed

Kindly familiarise yourself with Terms of Use (TOU) before
a video module to reinforce some of the critical aspects.
using the platform.
Get to know all about our Compliance Awareness Module |
Terms of Use : Selling Online in India on Flipkart Seller Hub
Sell on Flipkart
SELLER HUB MOBILE APP

APP AVAILABLE BOTH FOR ANDROID & IOS

ONE STOP SOLUTION FOR ALL YOUR NEEDS

1 Profile Overview, Account Information

2 Get Order Notifications

3 Create Single Listings, Apply For Brand Approval

4 Track Payments & Business Performance

AND MUCH MORE.

 USEFUL LINKS

VIDEOS ARTICLES

IMPORTANT: Get to know all about our Compliance
Awareness Module | Sell on Flipkart
Reducing Returns on Flipkart Seller Hub
Flipkart Branded Packaging Material
Brand Approval Process Related
Brand Approval Using Seller Hub Mobile App

Guidelines for packing your products before shipping |

Sell on Flipkart Flipkart Advertising Masterclass

How to Increase Sales Through Promotions?

Learn How to Add Listing on Flipkart Seller Hub App
Understanding Settlement Value

How to apply for brand approval? | Sell on Flipkart

Marketplace Fee Policy
 FLIPKART COMMUNICATION
For any official communication from Flipkart, please keep a check on the inbox of your registered email. Flipkart would reach out
to you for all the important information related to your account, over email or through WhatsApp.

Gmail (Email - noreply@flipkart.com) Flipkart Seller Hub (verified)

For the latest updates on policies, events and other important details, you can subscribe and follow official Flipkart social media
handles. This will help you stay on top of the latest information.

https://www.youtube.com/@sellonflipkartsellerhub https://twitter.com/FlipkartSellers

https://www.facebook.com/flipkartsellerhub/ https://www.instagram.com/flipkartsellerhub/
COMMON TERMS
BUSINESS DOCUMENTATION

FBF Fulfilled by Flipkart TnS Trust & Safety

RTD Ready to Dispatch SPF Seller Protection Fund

fA / NON-fA Flipkart Assured TMC Trademark Certificate

GMV Gross Merchandise Value (Sales) BAL Brand Authorization Letter

ROI Return on Investment QC Quality Check

ADVERTISING SELECTION

PLA Product Listing Advertisements Inventory ATP Available to Promise

PCA Product Contextual Advertisements Proc SLA Time Taken to Fulfil an Order

CPC Cost Per Click MOQ Minimum Order Quantity

CTR Click Through Rate FSN Flipkart Serial Number (for product)

CVR Conversion LID Listing ID