B U I L D I N G Y O U R B R A N D

PRODUCT
D E TA I L PAG E S
FOR BRAN D
OW NE RS
What you’ll learn
While shopping on Amazon.in, customers will find details of your products on the product
detail page. This page plays a major role in helping a customer decide whether to buy your
product or not. If it does not have all the important information or has incorrect information,
customers may find it difficult to find your product or make a decision to buy and this can
impact your sales. In this section, we will understand how high-quality detail pages can help
you build and manage your brand image on Amazon.in and encourage customers to make the
decision to buy your products. In this chapter you will learn:
• The importance of your product detail page
• How to create a high-quality product detail page
• Best practices for creating an effective product detail page

Building Your Brand - Product detail pages for Brand Owners 1

 What
is a detail page?

Amazon product detail pages are where customers

view products to make a buying decision.
Amazon detail page attributes

A high quality detail page educates customers with all relevant product information and converts
browsing shoppers into satisfied buyers. A detail page is composed of the following elements:

1 Product Title 3 Product Bullet-Points
A short title for the product that identifies Points highlighting specific features of
what is being sold the product

2 Product Images 4 Product Description

Clear, high quality images of your product A brief description that provides more
against a white background taken from detailed product information and other
multiple angles relevant details pertaining to the product

Building Your Brand - Product detail pages for Brand Owners 2

 Why
should you put effort into creating your detail pages?

Once customers find your products, your product detail page

should present them with attractive images and clear product
information to make them to buy your product.

As a brand owner, you can use your

product detail page to:
• Draw attention to exciting product features
• Provide clear understanding of the product
features to the customer by including high-
quality images
Tip
Build a consistent brand image
Use product detail page characteristics that are consistent, to help
customer’s associate products with your brand. When your brand
is consistently represented throughout the Amazon shopping
experience, it can lead to faster brand awareness and recognition.

• Increase the discoverability of your

products
• Make customers understand the features of
your product in a simpler way
Tip
Make your product and brand stand out
A unique and customized product detail page will help generate
brand interest. When customers understand the product features
that make your brand unique and recognizable, it can mean the
difference between a sale and no sale.

Building Your Brand - Product detail pages for Brand Owners 3

 T U T O R I A L

How
do I create a Detail Page for my products?
To help you create impressive product detail pages, we have created specific category style
guides, which contain guidelines for images, descriptions, and much more: Templates and
Style Guides for Specific Categories. Once you are familiar with the requirements for adding
products in the categories that you want to sell in, watch the video tutorials (links given
below) to create your products on Amazon.in:

1 How to Add a New Product
Video Tutorial
This video explains how to
add a new product one by
one on Amazon.in
2 How to Add an Existing
Product Video Tutorial
This video explains how
to add products that are
already being sold by other
sellers.
3 How to Add Products using
a Flat File Template Video
Tutorial
This video explains how to
add products using an excel
template in bulk.

T E S T I M O N I A L

“ Amazon product detail page

is better than other market
places, the bullet points,
images and description are
clear and easily visible to the
customers to buy my products.
Seller: Jitendra Rawal, Dragon Deals
”
Building Your Brand - Product detail pages for Brand Owners 4
 B E S T P R A C T I C E S

Detail Pages
As you begin creating product detail pages, you can follow these best practices to create a
high-quality product detail page on Amazon.in. For more information check out this video
available at: Detail Pages: Understanding the Product Detail Page

Each element of the product detail page helps make the product stand out. Here are some
tips about how to create high quality titles, images, bullet points and product descriptions
and examples to get you started:

Tip 1 Apparel Title Format:

Product Title
Your product title is the first thing customers
see when they visit your product detail page.
The words in the title also determine where
the product shows up in search results. A
short and relevant title will increase the
chances of driving more traffic to your
product. Check out the Category Style Guides
for more information on product titles that
make a good first impression. Each category
requires a unique title structure. Hence be
sure to refer to the category-specific style
guide. Below are some examples of correctly
formatted titles for a variety of categories:
[Brand] + [Department] + [Product Name] + [Size
& Color ( for products with variations)]
Apparel Example:
Next Level Men’s Tri-Blend Crew Tee Large Blue
Consumer Electronics Title Format:
[Brand] + [Series Name] + [Model Name] + [Form
Factor]
Consumer Electronics Example:
Sennheiser PXC 250 Noise Canceling Headphones
Grocery Title Format:
[Brand] + [Product Type] + [Size/Style/Flavor] +
[Quantity (if applicable)]

Grocery Example:
Native Forest Organic Classic Coconut Milk,
1 liter Cans (Pack of 12)

Building Your Brand - Product detail pages for Brand Owners 5

 B E S T P R A C T I C E S

Detail Pages
Tip 2
Product Images
Product images are one of your most valuable
marketing tools. When customers go through
products on Amazon.in, images are what
captures their attention. With so many
products to choose from, a high-quality, high-
resolution image can set your product apart.
To provide the best customer experience,
use Amazon’s image-zoom functionality for
images that have at least 1000 pixels on the
longest side of the image. Below are some
examples of product detail pages with high-
quality product images:
Home Example: Birdie Plastic Fruit Fork Set,
7-Pieces, Multicolor

Baby Example: Himalaya Herbals Baby Powder (400 gram) Luggage Example: American Tourister Polycarbonate 55 cms
Midnight Blue Carry-On (38W (0) 11 001)

Building Your Brand - Product detail pages for Brand Owners 6


Detail Pages
Tip 3
Bullet Points
The key product features provide customers
with a snapshot view of the product. Use them
to call out the most important information
of your product that you want to make sure
customers read. Below are some examples of
informative product bullet points:
Beauty Example:
It is smudge proof, water proof and comes in an
easy twist-up format for hassle-free application
Apparel Example:
Material: 98% Cotton and 2% elastane
Sports Example:
One main compartment for 10 badminton, 5
squash or 3 tennis rackets
Tip 4
Product Description
A well-written product description helps
customers imagine the experience of handling
or owning the product. Put yourself in your
customers’ shoe: what would they want to
feel, touch, ask, or see? When writing your
product description keep in mind that more
is less: product descriptions should be limited
to 2,000 characters so you do not lose the
customer’s attention.
Building Your Brand - Product detail pages for Brand Owners
B E S T P R A C T I C E S
Below are some examples of effective product
descriptions:
Automotive Example:
The Targus AC Automotive 200W power inverter with
USB fast charging port - Cup holder Style is designed
for the mobile professional or recreational user. It
provides a power source for most electrical devices in
RVs, cars or boats. It is designed to conveniently fit into
most standard cup holders. Simply plug the inverter
into the cigarette lighter plug and power or charge
up to 2 devices including notebooks, mobile/smart
phones, PDAs, video consoles and many others.
Health and Personal Care Example: The Philips
QT4011/15 Pro Skin Advance Trimmer comes with
skin-friendly, high-performance stainless steel blades
which stay extra-sharp to always cut hairs neatly and
effectively. These blades deliver flawless and expert
cutting. With a precision of 0.5mm, you can easily
trim your 3-day beard or full beard with ease with this
excellent trimmer.
Watch Example: The dial case of this watch is made of
pure stainless steel. It is protected with a fine crystal
cover. The diameter of the dial case is 37.7mm.
This watch features a premium wrist strap, which is
made of premium quality leather. This watch strap is
24mm wide. It is attached to an easy buckle clasp that
provides genuine grip.
For more tips on how to create an engaging
product detail page, you can view this video:
Amazon Detail Page Overview
7
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Additional Information

• Seller University Understanding the product detail page

• Product details page rules
• Editing product pages

Building Your Brand - Product detail pages for Brand Owners 8