THE EASIEST & QUICKEST

WAY TO GO LIVE ON
WHATSAPP
 TABLE OF
CONTENTS

Introduction

WhatsApp for
Business

Scaling your
Business on
WhatsApp

Going Live!

Now You Know

1.
CHAPTER 1

2.
INTRODUCTION
The online space is
enlarging by the day. More
businesses are pulling out
from traditional brick-and-
mortar stores and taking
their space online.

Jacob is one of such

businessmen. With a desire
to sell homemade sweets
but no money to rent a
store, he decided to go the
online route. He had one
problem though. How
would he reach his
customers that were not
tech-savvy enough to
navigate an online store?

He thought about it
and decided to use
WhatsApp.
With two billion users
worldwide, WhatsApp
has become the tool of
choice for people who
want to communicate
across continents and
state lines.

3.
CHAPTER 2

4.
WHATSAPP
FOR BUSINESS
To make the lives of business people easier, WhatsApp launched
their WhatsApp Business app, which was built to serve the small
business owner by making it easy to connect personally with
customers, draw attention to their products and services, and
answer customer queries.

Business owners can create a catalog to showcase their

merchandise and services, and use the app's special tools to
automate, sort, and provide rapid responses to customer
messages.

With quick tools like the business prole tool, Quick Replies,
Labels, and Automated Messages, business owners can stay
connected to their customers round the clock.

Buoyed by these statistics, Mohit decided that WhatsApp was the

best route to go for his budding business.

5.
As his customer base grew, he ran into a couple of problems that
required immediate solutions if he was to survive in the
marketplace and avoid disappointing his customers.

He thought a lot about these things:

Ÿ How could he avoid registering more and more ofcial phone
numbers for his customer service representatives? How could
he make responding to customer enquiries seamless and easy
for both his customers and his staff?
Ÿ How could he integrate his WhatsApp platform on his shop for
a seamless and hitch-free experience all around?

He spent many sleepless nights thinking and asking questions

online until he stumbled on a platform called Gupshup. He was
tickled by the name, which means chit-chat, but he was intrigued
by the services they offered. Their products answered all of his
questions to the letter.

6.
CHAPTER 3

7.
SCALING YOUR
BUSINESS ON WHATSAPP
Easy and straightforward as WhatsApp is to use, there are some
limitations to what you can do with it as a business owner.
Chatting with your customers on your online store can be a little
daunting. It is easier and faster for you to communicate with your
customers on WhatsApp, but how can that be done when your
customer is browsing through your online store?

It will be a hassle for your customer to open up their WhatsApp,

save your number, and send in their enquiries. Many customers
may not have the time, and may be distracted. But what if you
could have your WhatsApp as the chatbot on your online store?
Neat, right?

You can add your business WhatsApp to your website using the
WhatsApp API tool that Gupshup offers on WhatsApp.

This WhatsApp API, with its notications and alerts, makes it

easier for your business because these can be automated for
when you need to send crucial information to your customers.
There is an assortment of tools to help handle user opt-in and
automate client and customer management and an opportunity
to test it to see if it is the right t for your business is given to you
before you decide to go live with it.

CUSTOMER SUPPORT
With an increasing number of customers comes the need to
answer all of their questions, queries and concerns pertaining to
the services you render.

8.
 It can be quite daunting to be the only one going through those
messages, and failure to get back to your customers, or even
leaving them waiting, can cause you to lose valuable customers.

The only solution to this would be to hire customer support staff,

right? But with more staff comes the need to register more
numbers on your WhatsApp, which might ultimately be confusing
for your customers.

What if there was a way to hire more staff without having to

register more phone numbers for your business?

The Customer Support tool offers you a way to keep your central
number and still hire multiple agents to address customer issues,
which means that customer queries can be attended to without
delays. This tool is designed in a familiar way, and it is easy to use
on your WhatsApp Business platform. It's features enable your
staff to keep up with statistics like analytics and customer prole
information.

The tool makes the user on-boarding process seamless by

incorporating web widgets and QR codes to make it easier for the
customers to reach you, and the users are managed by your staff
on the same dashboard.

This tool also gives you the opportunity to set a pre-determined

auto response for frequently asked questions by the clients, which
frees up the staff to attend to other enquiries.

Hi! How Can

I Help You?

CHATBOT

9.
CHAPTER 4

11.
GOING LIVE
Going online with these tools
is simple and easy.

It only takes three steps, with

minimal requirements to be
able to take these steps.

Anybody from the

neighborhood seamstress to
after-school tutors can take
advantage of this tool to
receive assistance to
completely go online.

What are the steps to take

to go live with your
business on WhatsApp?

Set up your App

Test it on the
Sandbox

Go live!

10.
To go live, you need:

a. A veried Facebook Business Manager ID

b. A phone number not registered on WhatsApp
c. A display name that shows your brand identity.

When you provide all this information, verify your number with
an OTP, and follow the steps, you are ready to go live!

With these tools, you can send both text messages and media
such as photos, videos, and locations.

12
CHAPTER 5

13.
NOW YOU KNOW
Now that you know this, what can these tools do for your
business? Are you in need of a Customer Support Model, or do
you need the WhatsApp API for your business?

If you nd yourself convinced of the ease with which it takes to

go live on WhatsApp using our services, log on to Gupshup.io

If you still need a little more convincing, you can watch this
video.

14.