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2.1.

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2.1.3.






2.2.

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3.1.
- banking

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3.4. nline

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3.6.

3.7.

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4. .........................................................................87
4.
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web
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88
90
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. ()
.
, 365 , 24 , ,
!

34
9,000
( 10% )

67



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(, , ,
.), .
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, ;

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, , .

68


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,
,
. ,

,
.
,
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.
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. ,
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.
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.

.
( , , mricn xsprss
Visa ).

69


3.3.1. /
/
, .
,
/ .
/
,
/ .

( ),
,
.
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.
, . /
. II .
,
/ , Diners' Club, Inc., 1950. .
, (Diner's Club)
,
. Diners' Cluba
4% 7% .
American Express Company 1958. .
,
,
.
.
BankAmericard, Bank of America
1959. . 1966. ,
197677 VISA. MasterCard
( Master Charge ) Barclay's.

( ,
) .
.
,
, .


.
, .

70


,
. ,
,
.

, ,
.
/ ;
,
.
,
. ,
.

.

. MasterCard Visa
.
( / EFT/POS
) 15

. , Visa, VisaNet,
, ,
. , Visa
, . ,
.
. 1990.
200 .
Battelle, 1995.
350 . ,
. Battelle
8 1995,
300% 1990. , Visa
1990. ,
50%. Eurocheque Eurocard ( Visa sistema)
Visa .
,
, , ,
.
, , :
, ,
.

, , .

71


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. /
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). /
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Visa MasterCard,
/ .

offline ,
.
,
. /
,

,
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/
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POS ; ;
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/ .
(acquiring banks) , ,
(merchant banks).
/
/ .

/
,
.

72

/ . Visa
MasterCard . American Express Discover .

"

/
.
/
.

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.
.
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POS .
,
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.

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.

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.

74


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Visa MasterCard . American Express
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/

75

(cash flou)
20.000 5%:

20.000

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(2+3+4)

( 5% .. 5)

+556

( ) (1-5+6)

9.436

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11.120


. ,
, 2% , 222.4 .

76

3.4.

On-Line

?
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.

.
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.

77


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.

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.

78



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. ,
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.
,
. online
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.
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.


.
, BankameriCard. Bank of America

,
. Barclaycard
.
, , ,
.
, , . , Mondex
ECash, .
. ,
,
. , , ,
makro .
.

79



.

, , .
.
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.
. ,
.
1997. Vodafone
.
.
,
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.
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.
(PayPal) . ,
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80

3.5.


.

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.
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,
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.
,
.
(Napstera) 3 (MP3) .
, .

, .
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:
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.

.
.
.

81


(e - purse) ,
,
,
. offline ,
.
.
. .
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.

.
mcommerce .
/

.

.
.
.

web (
) .
.
,
.

.
.
.
,
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.
.

82

3.6.



.
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.
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:
.
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.
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,
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.

,
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).
.

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. , .
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,
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83


,
, .
(
)
. , ,
.
.
,
, .

,
.
.
,
, . , -
,
. ,
,
.

a. - ,
, (Shlomo Rosen),
1995.
(Electronic Monetary System
EMS).
,
.

.

. .
.
, .

.
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.
.
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( ) , , .
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84


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)

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.

85


.

, ,
.
,

.35 ,
:


. , ,
.
.


. 36

, online offline. online ,


.
.
. offline
, .

.
,
.

( 37). online
; ,
. offline .

35

,
, ,
. ,
.
, , .
36
, ,
, : .,
, , , 2000, . 57109.

37

Seitz, Juergen; Stickel, Eberhard: Internet Banking An Overview, Journal of Internet Banking and Commerce, Vol. 3, No. 2.,
1998.

86

CyberCash 1995 .
, (Cyber Cash Wallet),
.
FirstVirtual (FV) ,
1994. (First Virtual Holdings)
.
E-Cash online, .
DigiCash 1994 .
NetCash
(University of Southern California).

, .
Mondex Mondex U.K., ,
a,
.
VisaCash .
.
,
.

87


3.7.

,
.
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.
.
,

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,
.
.
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.

88

89

4.
,
70 ,
.
,
, ,
.38

30 ,
. ,
.
, -
.
- (
70-80 %), , ,
( 1/3 ).
,
(
).

.
(
). ,
.
, 01. 2003. ,
- .
,
.
: ,
,
. (core banking)
.

- -,
--
-.

38

, 405, 2008. , . 24 - 25

90


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2009. DinaCard
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.
.
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. ,
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Cash-in

,
, o Cash-in .
Cash-in ,
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e Cash-in , , / VISA
. ,
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. , .
Cash-in , .

91

4.1.

.
, , ,
.
.41
, (Classic), (Business)
(Gold). , ,
.
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.
, , .

, ,
. , ,

.

. ,

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, .
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,
.

41

MasterCard Europe
: MasterCard (Standard, Business Gold) Maestro .
28 MasterCard Maestro 800.000 , POS
, .

92

4.2. Web
, ,
, .
o ,
15- .
web ,
, .
(Raiffeissen, Intesa Findomestik), .

, ,
. ,
, , ,
.
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.
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, 15 .
" " ,
.

, , 700 "web "


, 500 . glavna prednost "web kredita"
, ,
.-
20 , .
, , ,
, .
8.000 .
, 12 ,
, 36 , ,
48 , 60
.

.-
, ,
. ,
.

93

"Web "
42

8.000-172.000 12 43,13-69,87%
100-2.000 36, 48 60 28,55-34,02%
43

7.000-150.000 6 12 2,9%
4.000 6 48
15,2-26,84%
44

10.000 6-36
15-30%
: 20

42

www.raiffeisenbank.co.yu

43

www.bancaintesabeograd.com

44

www.findomestik.rs

94

4.3. -


2008. 34 (35 2007. ).

.

1.777
14 .
420 , 28
2007. .
, ,

( 2008.
21,9 ).
,
, 35 .
42 ,
25 .
,
.
, ,
,
.
,
, ,
, .
9 .
,
9 .
,
91 . ,
.
,
76 ,
46 ,
34 .45

45

BancaDItalia The Banking and Financial Sector in Countries of South East Europe, Roma 2002.

95

2008.

2008. ,
,
. ,

, .
,
,
. ,
.



, 2008 23,8 ,
1,2 .


28 ,
499,7 .
, .

ja
96


,
7,3,7 , 368,2 . ,
29 , 15,1 .
25 , .

2008.
.

,
.
,
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.

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.



,
. , ,
2008 ,
.
,
.
, 2008.
,
.

97



2008.
,
, .
1.012.842,
, .


, 71,95 ,
28,05 .


215,42
, 18 2007. .
2008.
40 , 15,9 ,
697,3 .
809.693 79,94 , 102.973
10,17 , 72.332 7,14
27.844 2,75 .
,
(PayPass) .
- (Maestro Co-branded Prepaid Gift) ,
,
.
,
.
2008. , ,
.
,
(American Express Blue)
.

,
.
,
(Visa International) , .

98




.
2008.
: (Mpayment) wlan
, (M-government),
.
20.000
(POS) , 242.


, ,
2008. 22 24 ,
.
:
22%
68%
112%
30.861 ( )
:
24%
41%
52%

99

100


.


.
.

.
,
,
.

.
.
,

. ,
, .
, .
,
. ,
.

.
,
.

. .
. ,

.
,
.
.

,
.
,
,
.
.
,
.

101



.
,

. -

.

.
.
.

.
:
, ,
: , ,
, ,

.
:

:

?

.
,
.
.

.

102


,
.

,
, .

103

104

1.

BancaDItalia The Banking and Financial Sector in Countries of South East Europe,
Roma 2002

2.

., ., ., , ,
2003. .

3.

., ., .,
, , ,
, ,
2006. .

4.

., , ,
, 2006. .

5.

., , ,
, 2004. .

6.

M., M., ., 1 IS,


, 2006. .

7.

. , ,
, 2007. .

8.

Mishkin S. F.; , ,
, 2006. .

9.

Rose S. P., Hudgins C. S., , , ,


2005.

10.

Rothbard N.M, The Mystery of Banking, Richardson & Snayder 1983.

11.

Saleh M. Nsouli, Schaechter A. Challenges of the E- Banking Revolution, Finance


and Development, 2002.

12.

Seitz, Juergen; Stickel, Eberhard: Internet Banking An Overview, Journal of Internet


Banking and Commerce, Vol. 3, No. 2., 1998.

13.

., ,
, , 2007. .

14.

Fonteyne W. EU- From Monetary to Financial Union, Finance and Development,


2006.

15.

., , , 2007..

16.

Hilbers P., Krueger R., Morreti M. New Tools for Assessing Financial System Soundness, 2007 .

17.

. , . ,
, , 2007. .

105

:
www.SveVesti.com

www.wikipedia.org

www.nbs.yu

www.Ekonomist.co.yu

www.pks.yu

www.bancaintesabeograd.com

www.istorija interneta.net
www.pedagog.rs
www.google.com

www.raiffeisenbank.co.yu
www.findomestik.rs
www.krediti.rs

:
NIF (note issuance facility)
LOB (leverage byouts)
SME (small & medium enterprises)
SBA (Small Business Association)
APR -
EU
ECB (uropean Central Bank)
ESCB -
EIB -
UBS -
OECD (Organiyation for Economic Cooperation and Development)

POS (Point Of Sale) ,

106

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