STUDY ON CONSUMER BUYING BEHAVIOR & SATISFACTION LEVEL OF TWO WHEELER WITH REFRENCE TO BAJAJ AUTO.

PROJECT REPORT

SUBMITTED TO UNIVERSITY OF PUNE FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF COMMERCE

BY SUBHADIP.SUNIL.MAITY B.Y.K (SINNAR) COLLEGE OF COMMERCE, NASHIK-5 T.Y.B.COM. , DIVISION :- H ROLL NO:-731 YEAR: 2011-2012 GUIDED BY MRS.KALPANA.KAREGAONKAR

ACKNOWLEDGEMENT
I have pleasure in successful completion of this work titled: Study on consumer buying behavior & satisfaction level of two wheeler with reference to Bajaj auto ltd. The special environment at B.Y.K College of Commerce, Nasik that always support educational activities, facilitated my work on this project. I acknowledgement the support and encouragement, extended for this study by Principal Dr. Dhanesh Kalal. I greatly appreciate the motivation and understanding extended for the project work, by Ashok. Hemrajani (Manager) and the staff of the surveyed business unit, who, responded promptly and enthusiastically to my requests for frank comments despite their congested schedules. I am indebted to all of them, who did their best to bring improvement through their suggestions. I am very much thankful to Mrs. Kalpana. karegaonkar for his/her encouragement and guidance for this project work. It would not have been possible for me to complete this work without his/her suggestions on every part of this work. I acknowledge the authors, whose works gave me insight and information related to this subject. I am thankful to library staff and administrative staff of the B.Y.K College who, directly, or indirectly, have all been helpful in one way or another. I thank my father and mother who encouraged me to extend my reach with their help and support, I have been able to complete this work.

Signature (Name of the student)

Date:-

INDEX
1. Introduction 1.1 Need And Importance Of Project Work. 1.2 Objectives Of Project Work 1.3 Methodology 2. Bajaj Auto Profile 2.1 Achievements 3. Product Profile 4. Theory 5. Data Analysis And Interpretation 6. Findings And Recommendation 7. Conclusion 7.1 Based On Work 7.2 Based On Learning Benefits  Annexure Questionnare Other literature to be attached Bibliography Executive Summary

INTRODUCTION

NEED AND IMPORTANCE OF PROJECT WORK:Two Wheeler Auto Mobiles Introduction

Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before was it. Coupled with his need to find new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable outcome. It would seem that Michelangelo conceived of the bicycle as early 14th century. And his drawing shows a remarkable resemblance to he modern day bike. It had wheels of similar size and even pedals and chain. Albeit made without any apparent means of steering. Through never built, it was a remarkably clever design, and early bicycle makers would have done well to study his concepts, there have, in fact been 4 machines built based on his drawing, attesting to the viability of his design. In 1885 the Daimler, Europe this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was designed from the ground up to be motor powered. Designed by gottlibe Daimler it was powered by an Otto cycle engine producing about horse powers. Note this design again employed wooden wheels and Daimler dropped the twist grip controls from his 1877 design in favor of leavers on the frame. In 1898 orient-Aster, USA the American made production motorcycle was this entry built by the Metz Company, in Waltham, mass, it used an aster engine that was a French copy of the Metz Company, in Waltham, mass.

Introduction of India Two wheelers Company

Bikes or two wheelers in India cater to various needs of the consumers. With the choice of the Indians improving from bicycles to two wheelers, the Indian twowheeler market has seen a significant growth over the years. Now owing a bike has become a must for most Indians. Even if people own a car they prefer to have a bike as it is very economical and fuel efficient.

With the growth in the economy the demand for two wheelers is increasing over the years. It is one of the most dynamic industries today and with the increasing competition companies are bringing in new products with sophisticated technologies and innovative features to capture a major pie of the Indian market and its the consumer who is benefited from it.. With the availability of reduced consumer loans and high disposable income the Indian two-wheeler industry has perceived an exceptional growth over the past few years thereby making India the second largest market for two wheelers in the world only after China. The motorcycle has now become one most popular mode of transportation among the Indian middle class families because of it is cost effective, economical and easy to navigate through the traffic. Moreover, the people have started preferring bikes instead of scooters and mopeds and today bikes form a major part of the Indian two wheelers. Indian companies are one of the largest two wheeler manufacturers in the world. The number one bike manufacturer in the world, Bajaj auto is in close competition with the Indian manufacturer Bajaj India. The motorcycle industry in India has witnessed a tremendous change in the 90s with the invention of 4 stroke engine which makes the bikes more fuel efficient. Further companies are trying to bring in more innovations to make the motorcycle ride more comfortable, safe and user friendly and economical. In a nut shell the followings factors can be distinguished for the growth of motorcycle industry in India: y y y y Easy accessibility to cheap consumer loans The increase in the average income of the family. The reduction in duties and taxes. Convenience with regards to commuting as compared to the public transport system. The first choice among youths and teenagers.

y

Introduction of Study
Selling of any product, there is needed to build relationship with customer. For building a relationship there is need for knowing the customer behavior and how will be they satisfied? This project is undertaken to know the customer behavior & satisfaction level for Bajaj auto at Nasik. Also through this project get awareness that which factors affect on the selling of bike mainly in the rural area. Because the area where project was undergoing, it is almost rural area and most population income depends on agriculture or its products. There were some limitations while doing the project. The data was collected by personal interviews of the respondents. It was very challenging to fill up the questionnaire as most of the population comes from rural back ground. As it was the rural area we were supposed to explain each and every question of the questionnaire. Also many of them did not show any interest in filling questionnaires.

This study will help Bajaj auto to know the most popular way by which they are providing services and quality to the customers and to know various customers Perceptions. From the study, we found that, the customers were highly satisfied with the products and service of Bajaj auto, but there were some complaints regarding after sales service and staff of Bajaj auto. It was found that Bajaj auto Motorcycle is having a good brand image in the market.

Objective of The Study:To know consumer behavior for purchase of two wheeler bike. To identify the factor which influences on consumer decision? To study whether customers are satisfied regarding the two wheeler. Identifying possible areas of Improvement. In todays world customer is the key of the success of any business. So, Customer behavior and its satisfaction level play very key role to sale of the product. Thats why we decide to keep the project title related this key factor called Study on consumer buying behavior and satisfaction level of two wheeler with refrence to Bajaj auto.Main purpose of the study was to know the customer buying behavior and demand into the minds of customer of Nashik because always customers say something and does something. At the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle.Therefore, research is required to measure present consumer buying behavior at the purchase of Bajaj auto bike. so the researcher problem is to identify what are the criteria that prospective customer takes into consideration before buying the motorcycles. Also after purchasing are customers being satisfied or not?

METHODOLOGY

For Preparing The Project And For Gathering Necessary Information Relating To The Project The Two Important Methods Of Data Collection Are Used, They Are As Follows:

Primary Data Collection:

1. Distribution Of Questionnaire 2. Interview 3. BAJAJ Auto 4. Shopkeepers Opinion 5. Consumer Panels

Secondary Data Collection

1. Survey 2. Statistics And Graphs 3. Observation 4. Newspapers 5. Magazines 6. Sales Records 7. Accounting Records 8. Internet

Profile of The Company

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Profile of the Company BAJAJ AUTO PROFILE

Logo

Founded Headquarters

November 29, 1945 in Pune Maharashtra, INDIA Bajaj Auto Limited Complex Mumbai-Pune Road Akurdi, Pune 411 035. Tel: (020) 27472851(Extn 6063), 27406063 Fax: (020) 27407380 e-mail: investors@bajajauto.co.in

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BAJAJ AUTO HEADQUARTERS

Jamnalal Bajaj, Founder Rahul Bajaj, Chairman Key people Mr. Rajiv Bajaj, Managing Director Sanjiv Bajaj, Executive Director Industry Products Website Automotive Motorcycles, Scooters, Auto rickshaw www.bajajauto.com

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Board of Directors:
Name of the Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj SanjivBajaj Eric Vas Abraham Joseph Pradeep Shrivastava S Sridhar R C Maheshwari Rakesh Sharma C P Tripathi N H Hingorani Kevin P D'sa V S Raghavan S Ravikumar K Srinivas Ranjit Gupta J. Sridhar Designation Chairman Vice President (Insurance, BFSL) Vice Chairman Managing Director Executive Director President (New Projects) President (Research & Development) President (Engineering) CEO (2WH) CEO (Commercial Vehicles) CEO (International Business) Vice President (Corporate) Vice President (Commercial) Vice President (Finance) CEO (Operations, BHIL) Vice President (Business Development) President (Human Resources) President (Insurance, BFSL) Company Secretary

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Achievements
y November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited. y 1948 Sales in India commence by importing two- and three-wheelers. y 1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. y 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant. y 1970 Bajaj Auto rolls out its 100,000th vehicle. y 1971 The three-wheeler goods carrier is introduced. y 1972 The Bajaj Chetak is introduced. y 1975 BAL & Maharashtra Scooters Ltd. joint venture. y 1976 The Bajaj Super is introduced. y 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. y 1981 The Bajaj M-50 is introduced. January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad. November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. y 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year. y 1990 The Bajaj Sunny is introduced. y 1991 The Kawasaki Bajaj 4S Champion is introduced. y 1994 The Bajaj Classic is introduced.

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November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. y 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. y 1998 Production commences at Chakan plant. June Kawasaki Bajaj Caliber rolls out of Waluj. July Legend, India's first four-stroke scooter rolls out of Akurdi. October Spirit launched. y 1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. y 2000 The Bajaj Saffire is introduced. y 2001 November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'. January The Eliminator is launched. y 2003 October Bajaj Pulsar DTS-i is launched. October 107,115 Motorcycles sold in a month. July Bajaj Wind 125,The World Bike, is launched in India. February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. y 2004 October Bajaj Discover DTS-i launched August New Bajaj Chetak 4 stroke with Wonder Gear launched May Bajaj CT100 Launched January Bajaj unveils new brand identity, dons new symbol, logo and brandline y 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i launched February Bajaj Wave DTS-i launched y 2006 April Bajaj Platina launched y 2007 December RE GDi autorickshaw launched September Bajaj XCD 125 DTS-Si launched August DTS-Si engine launched July Revamping of Organisational structure June Bajaj Pulsar 220 DTS-Fi launched April New Bajaj Auto Plant at Pantnagar, Uttarakhand February 200 cc Pulsar DTS-i launched January Bajaj Kristal DTS-i launched y 2008 September Bajaj Platina 125 DTS-Si launched August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135 DTS-i Upgrade Launched. June Bajaj Pulsar 220 bags IMOTY award

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Product Profile

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Product of BAJAJ AUTO :-

Market share of Bajaj auto Motorcycle:Motorcycle:

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THEORY

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The Company
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million),its product portfolio has expanded from one to and the brand has found a global market. He is

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one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of Indias most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

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Dealer profile
Mr. Pradip. Wasan and Mr.Vijay. Wasan have started journey with Bajaj auto ltd. on 1960 as starting workshop service station of New Agra Road, Nashik. After achieving some milestone in the company they are appointed as an authorized dealer of New Agra Road, Nashik. Bajaj auto was established in Pune (Akrudi). In years Bajaj auto achieve many remarkable milestone and being one of the leading dealer behalf of Bajaj auto has given 4s (Sales, Service, Spares & Safety) facilities to the Wasan and son.

Bajaj auto at nashik

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Service center of Bajaj auto

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Value of Bajaj auto:

Trust Satisfaction Passion

VISION
To make Bajaj Auto the dominant for best service provider & dealer built on trust by all class people. This we hope to achieve by:  Understanding the needs of customers and offering them superior products and service  Leveraging technology to service customers quickly, efficiently and conveniently  Providing an enabling environment to faster growth and learning for our employees  And above all, building transparency in all our dealings.

MISSION
 Understanding the needs of customers and offering them superior products and service  Building long lasting relationships with their customers & Bajaj auto.  Providing an enabling environment to faster growth and learning for their employees

DEALERS ARD & SERVICE STATIION

There Are 1Dealer Showroom, 1 Main Service station & Workshop, 3 ARD (Authorized Representative of Dealer).Which details are given bellow TYPE DEALER SHOWROOM NAME Bajaj Probiking ADDRESS Shop No :1, Rushiraj Heights, , Mahatma Nagar, 422007 GURU NANAK HOUSE , NEW AGRA ROAD 422002

SERVICE WASAN & SONS STATION&WORKSHOP

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DEALERS ORGANIZATION STRUCTURE

OWNER

SHOW ROOM

SERVICE STATION

SALES MANAGER

GODOWN INCHARGE

ACCOUNT MANAGER FLOOR LINE SUP. HELPER

WORK MANAGER

MECHANICS

P.D.I INCHARGE HOUSE KEEPING

FRONT LINE SUP. WASHER BOY

PARTS MANAGER

DELIVERY BOY

MECHANICS SALES/FILE D EXE. PASSPORT EXE. CASHIER BILL /BOOKING EXE. PASSPORT EXE. SERVICE ADVISOR

SAFETY ADVISOR

SERVICE ADVISOR

R.T.O / INSURANCE

FINANCE EXE.

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E-R Diagram:

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E-R diagram shows the process from inquiry of customers to delivery of bike or any services. It shows the relation between entities.

(Secondary data collection from RTO and data is related to Nashik ciy)

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CUSTOMER BEHVIOUR
The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influence on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organization select, buy, use and despise of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. The behavior of human being during the purchase is being termed asBuyer Behavior. Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.

Definition of Buyer Behavior:Buyer behavior is all psychological, Social and physical behaviors of potential customers as they become aware of evaluate, purchase, consume and tell others about product & service.

Customer buying Decision Process

There are following five stages in consumer buying decision process. 1. Problem identification:The buying process starts when the buyer recognizes a problem or need. The need

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can be triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need. By gathering information from a number of consumers, Marketers can identify the most frequent stimuli that spark an interest in a product category. They can then develop marketing strategies that trigger consumer interest.

2. Information Search:The consumer tries to collect information regarding various products/service. Through gathering information, the consumer learns about completing brands and their features. Information may be collected form magazines, catalogues, retailers, friends, family members, business association, commercial, chamber of commerce, telephone directory, trade fair etc. Marketers should find out the source of information and their relative degree of importance to the consumes. Personal Sources: Family, friends, neighbor, as quittances. Commercial Source: Advertising, sales persons, dealers, packaging, displays. Public sources: mass media, consumer, rating organizations. Experimental sources: Handling. Examine, using the product. 3. Evaluation of alternative:There is no single process used by all consumers by one consumer in all buying situations. There is several First, the consumer processes, some basic concepts are: First, the consumer is trying to satisfy need. Second, the consumer is looking for certain benefits from the product solutions.

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The marketer must know which criteria the consumer will use in the purchase decision. 4. Choice of purchasing decision:From among the purchase of alternatives the consumer makes the solution. It may be to buy or not to buy. If the decision is to buy. The other additional decisions are: Which types of bike he must buy? From whom do you buy a bike? How the payment to be made? And so on. The marketer up to this stage has tried every means to influence the purchase behavior, but the choice is properly consumers. In the evaluation stage the consumer forms preferences among the brands in the choice set. The consumer may also form an intention to but the most preferred brand. 5. Post Purchase Behavior:After purchase the product, the consumer will experience the same level of product. The Marketers job not end when the product is buying must monitor post-purchase satisfaction, post-purchase action, post -purchase use and disposal  Post Purchase Satisfaction:The customer, satisfaction is a function Of closeness between the buyer, expectation and the products Perceiver performance. The larger the gap between expectation and performance, the greater the consumer dissatisfaction.  Post purchase Action:-

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The Consumer, satisfaction or dissatisfaction with the product influence subsequent behavior. If the consumer satisfied, he or she will exhibit a higher probability of purchasing the product again. Dissatisfaction consumer may abandon and return the product.  Post-Purchase Use or Disposal:The marketer should also monitor new buyers use and dispose of the product. If the consumer store the product in a close, the product is probably not very satisfying. If the consumer throws the product away, the marketer needs to know how they dispose of it; especially it can be hurt the environment. Characteristic of Buyer Behaviors The chief characteristics of the buyers behaviors are as follow:(1) It consists of mental and physical activities which consumers undertake to get goods and services and obtain satisfaction from them. (2) It includes both observable activities such as walking through the market to examine merchandise and making a purchase and mental activities-such as forming attituzes, perceiving advertising material, and learning to prefer particular brands. (3) Consumer behaviors are very complex and dynamic to constantly changing. And therefore, management need to adjust with the change otherwise market may be lot. (4) The individuals specific behaviors in the market place is affected by internal factor, such as need, motives, perception, and attitudes, as well as by external of environmental influences such as the family social groups, culture, economics and business influences.

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Stimulus - Response model for buyer behavior:

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Research design
A research design is the detailed blue print used to guide a research study towards its objectives. It helps to collect, measure and analysis of data. The present study seeks to find out the consumers attitude towards buying of bike. The study also aims at findings out the drawbacks of the marketing set up of Hero Honda. So this makes the study a descriptive one.

Type of Research
The study undertaken is of Descriptive Research in nature.

Nature of Research
The study is quantitative in nature. It is structured, standardized, question based interview.

Sources of Data
Secondary Source
In this study the secondary data is collected from the following sources. 1. Companys website 2. Reports of Company 3. Discussion with marketing and sales staff 4. Books on Marketing and Research methodology

Primary Source
The Primary source of collecting data for research is: Questionnaire filled by the customers of Supreme Auto.

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Primary Data of Collection

Research Technique
In this study the survey method is used as a research technique. This method helps to obtain right information from respondents.

Contact Method
In this study Personal Exit interview it is taken as a tool for the contact method. In which the personal interview is conducted with customers of Westside.

Sampling plan
Sampling is a process of obtaining. The information about the entire population by examine a part of it .The effectiveness of the research depends on the sample size selected for the survey purpose.

The survey was conducted in nashik city:-

Sampling Unit:-

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It means Who is to be surveyed. Here target population is decided and it is who are interested to purchase Bike and sampling frame is developed so that everyone in the target population has known chance of being sampled. So the survey is conducted particularly in Nashik city.

Sample size:For the purpose of proper survey, there is need of perfect research instruments to find out sample size for more accurate result about buying behavior of bike. The sample size is 100 respondents.

Sample Element
The sample element of research is customer of Supreme Auto.

Sample Extent
The sample extent is limited to Nashik city.

Sample Duration
The sample duration between June 2009 and July 2009

Sampling Procedure
The sampling procedure followed is convenience.

Research Instrument
In this study the research instrument is Questionnaire. It consists of set of question presented to respondents. The questionnaire is structured & combinations of various close and open ended questions. Close ended question already have the possible answers and the open ended question allow the respondents to answer in their own word.

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Data Analysis and Interpretation

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1. AGE WISE CLASSIFICTION Data:

Age (in year)

18-20 21-25 26-30 31-35 36-40 41& above Total

No. of respondents
30 37 15 06 07 05 100

Percentage (%)
30 37 15 06 07 05 100

Analysis:

AGE WISE CLASSIFICTION

7.7 5.5 30.3 6.6 18-20 21-25 26-30 31-35 36-40 41& above 15.15 37.37

Interpretation:
Above Graph shows are 30% of respondent in age group of 18-20, 37%of respondent in age group of 21-25, 15% of respondent in age group of 26-30, 7% and 5% respondent are come in 36- 40 and 41&above.

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2. OCCUPATION WISE CLASSIFICATION

Occupation Agriculture Student Business Serviceman Others Total

No. of respondents
47 30 12 08 03 100

Percentage (%)
47 30 12 08 03 100

Analysis:

OCCUPATION WISE CLASSIFICATION

No. of respondents 47 47 percentage (%)

30

30

12

12 8 8 3 3

Agriculture

Student

Business

Serviceman

Others

Interpretation: Above Chart Shows that 47 respondent are belonging Agriculture

occupation out of 100 and 30 are the students. 12 respondents are businessman.

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3. Income wise clacification

Income Level Less -5000 5000-10,000 10,000-15,000 15,000-20,000 20,000 Above Total No. of respondents
54 25 11 07 03 100

Percentage (%)
54 25 11 07 03 100

Income wise clacification

7.7 3.3 11.11 less-5000 5000 -10000 10,000-15,000 15,000-20,000 54.54 20,000 Above

25.25

Interpretation:
Above graph shows that 54% of respondents are income in <=5000 income level, Second 25% of respondents are of 5000-10,000 income level. 11% of respondents are of 10,00015,000, 7% of respondents are of 15,000-20,000 and remain 3% of respondents above 20,000 of income level

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4. SOURCES OF FINANCE Data:

Sources of Finance Agriculture Student Business Profession Others Total By cash 31 11 10 3 1 46 By loan 16 17 2 5 2 54 Total 47 30 12 8 3 100

Analysis:
50 45 40 35 30 25 20 15 10 5 0 By cash By loan Total Agriculture Student Business Profession Others

Interpretation:
Above Graph shows that 54 people purchase Hero Honda Bike by Loan and 46 people purchase Hero Honda Bike by Cash.

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5. MEDIUM OF SOURCES Data: Sources News Paper T.V.Advertisement Friends Others Total No. of respondents
12 14 26 48 100

Percentage (%)
12 14 26 48 100

Sales
12 48 14

News Paper T.V.Advertisement Friends Others 26

Interpretation:
Above graph shows that 48 % respondents are come to know from the other. Then 26 % respondents are come to know from the friends. 14 % & 12 % respondents are come to know from the T.V.Advertisement & news paper.

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Findings And Recommendation

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Findings
In current market scenario, respondents give maximum no. of weight age to price then after they consider mileage and colors respectively.  The study shows that more no. of respondents have connected as sources of income from agriculture.  The study shows that 51 respondents are already user of Bajaj motorcycle. So Bajaj auto is popular automobile company in study region.  The study show that 48 respondents are come to know from others and 26 respondents are come to know from friends about Bajaj auto.  The study shows that 55 respondents are purchase Bajaj auto bike by Loan and 45 respondents are purchase Bajaj auto bike by cash.  The study shows that 31 respondents are give more points to mileage.  The study shows that 46 respondents father take a decision to purchase bike And 42 respondents take a self decision to purchase bike.  The study shows that 30 respondents are give rank to availability of show rooms and 35 respondents are give rank to service.  The study shows that 43 respondents are giving excellent to festival offer and 41 respondents are give poor rank to the anniversary offer.

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Summary And Conclusion

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Conclusion based on work:

The Project Work Has Helped In Different Aspects. Each of which is stated below 1. Provided Complete Information Of Bajaj Auto Company 2. Explained The Concepts Of Marketing In Detail. 3. Provided A Full Length Marketing Strategy Of Bajaj 4. Displayed All Tabular Information Of Bajaj Sales And Profits In Graphical Form 5. Provided With Findings And Recommendations

Conclusion Based On Learning Benefits

Project work is a unique opportunity in gaining practical knowledge. B.Y.K College of commerce provides this opportunity to its students.This projectwork has helped me personally, it has helped me in confidence building through which now I can communicate to any corporate staff. Project work has its own learning benefits, I have learned many aspects while completing the project, like communicating at corporate places, gathering information from various sources. Project work has proved to be a significant experience in my college tenure. In future it will help me while getting a job as it contributes as an important weightage in my resume. This project work has enhanced many of my personal skills like communication skills, corporate manners and etiquettes, writing skills and grammar

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ANNEXURE

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Questionnaire

yCUSTOMER PERSONAL INFORMATION:A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ ___________________________________________ C. Contact No.:-__________________________________________ D. Gender: Male / Female E. Age (in year):18 to 20 26 to 30 36 to 40 F. Occupation:Agriculture Students Others ( ) ( ) ( ) Businessman Professional ( ) ( ) ( ) ( ) ( ) 21 to 25 31 to 35 41 & above ( ) ( ) ( )

G. monthly income:Less - 5000 ( ) 10,000-15,000 ( ) 20,000 Above ( )

5000-10,000 ( ) 15,000-20,000 ( )

H. What is your level of satisfaction towards Bajaj motorcycle? a.0-25% ( ) b.25-50% ( ) c.50-75% ( ) d.75-100% ( )

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I. How do you feel when you ride your Bajaj motorcycle? a. Excited ( ) b. Playful ( ) c. Happy ( ) d. Boring ( ) e. Uncomfortable ( ) J. What new /innovation would you like to see in Bajaj Pulsar motorcycle? ____________________________________________________ _________ K. Do you own a motorcycle? a. Yes ( ) b. No ( ) L. Overall, how would you rate Bajaj Auto? a. Excellent ( ) b. Good c. Neither good Nor Bad ( ) d. Bad e. Very Bad ( )

( ) ( )

M. Are you aware of giving free service of your motorcycle to the Showroom? a.Yes ( ) b. No ( ) N. Which motorcycle of Bajaj Auto do you own? __________________________________________ O. What was the source of information for the purchase of Bajaj Pulsar motorcycle? a. Family ( ) b. Friends ( ) c. Media ( ) d. Mechanics ( )
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e. Dealers f. Others

( ) ( )__________(Please Specify)

P. Are you satisfied of giving your motorcycle for free service from the showroom? a. Yes ( ) b. No ( )

Q. Give your suggestion if any:

__________________________________________________________ __________________________________________________________ _____________________________________

Sign.___________________ Date.___________________

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BIBLIOGRAPHY
Bajaj auto, Wasan and sons GURU NANAK HOUSE , NEW AGRA ROAD 422002

Website Name: www.bajajauto.com www.google.com

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Executive Summary

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The present is the era of customers. Customers are more knowledgeable than ever before & because the customer is more knowledgeable companies must be faster, more agile and more creative than few years ago. So companies should strive to enhance customer satisfaction through knowing their expectations regarding products. It can be concluded on the basis that market research must be used to find out whether customers expectation are being met by current products or services. Consumer perception is based on the images consumers have of the organization and its products, this can be based; on value for money, product quality , fashion and products reliability. This is anticipating future trends and forecasting for future sales. This is vital to any organisation if they wish to keep their entire current market share and develop more. Generating income or profit principle clearly states that the need of the organization is to be profitable enough to generate income or growth and satisfying the customer is a big part of a companies plans they also need to take into account their own needs. For making satisfactory progress an organisation need to make sure that their product is developing along with the market, if a product is developing well, then income should increase, if not then the marketing strategy should be revised. An organization should always know what is happening within their designated market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is essential for companies to survive. There are also certain external factors that a company should be very aware of such as P.E.S.T factors i.e (political, environmental, social, and technological) And S.W.O.T i.e (strength, weakness, opportunity, and threat). A business must take into account all these constraints when designing and introducing a marketing strategy.

It can be concluded that an organization must treat customers as a king in the market and provide them essential, satisfied and quality products and than the consumer buying activity will increase and subsequently sales will increase.

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