SRI VENKATESWARA UNIVERSITY

EXECUTIVE SUMMARY
CUSTOMER SATISFACTION LEVEL TOWARDS THE BIG BAZAA
UNDER THE GUIDENCE OF

PROF.S.DURGA RAO

PRESENTED BY D.LAKSHMI NARASIMHULU

INTRODUCTION: Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. OBJECTIVES: To determine the customer perception towards the facilities provided in Big Bazaar. To determine customer perception towards the various types of products available and services offered in Big Bazaar. To determine the perception of consumer towards the prices in Big Bazaar. To determine the consumer satisfaction level towards Big Bazaar. METHODOLOGY: Research Methodology

-- Descriptive method

DATA COLLECTION:

Primary data: Researcher used Questionnaire, internal sources and interview from customers. Secondary data: Secondary data is collected by means of web based published sources; books and articles related to the topic were thoroughly examined. SAMPLE SIZE -- 150

SURVEY FINDINGS: Customer survey findings towards the customer satisfaction level through the Big Bazaar. 1. Which time does you visiting the shopping mall?
Q1. How often do you shop in Big Bazaar? (1) twice a week (2)weekly once (3)twice in a month (4)monthly once No of respondence out of 150 96 51 2 1

64% of the customers are shop twice a week. 2. Why you choose Big Bazaar:
Q4. Why do you choose Big Bazaar for shopping? No of respondence out of 150

SRI VENKATESWARA UNIVERSITY

(a) time saving (b) Economical brand (d) quality (e) all under one convenient

15 10 30 10 85

56% of the customers choosing for all under one convenient roof. SUMMARY AND FINDINGS:

50% of the respondents come to know about Big Bazaar through Newspaper. 35% of the respondents visit Big Bazaar only once in a week. 45% of the customers would like to shop with family. 45% of the customers are located 1-3km. 50% of the customers have perceived that Big Bazaar prices are affordable. 48% of the customers are going to Big Bazaar only for the save the time. 70% of the customers feel that the products are of above average quality.

SUGGESTIONS: Most of the people purchase the goods in different areas, we can purchase in shopping mall save our time because all under one convenient roof. The customer purchase quality brand price level products with in that Big Bazaar is very affordable. APPENDICES: STATISTICAL TOOL: CHI SQUARE TEST BIBILIOGRAPHY: Philip kotlar marketing management (13th edition) Publish Date: 13th edition (March 6, 2008)
Update Time: 2010-09-27.

Websites a. www.pantloons.com b. www.bigbazaar.com c. www.gmail.com d. www.marketing books.com