Business Plan

Bon Appetit Ice Cream Parlor

Walter Mart Paniqui, Tarlac
www. bonappetiticecreamparlor@yahoo.com

Owned by:
Aquinde, Samntha
Estavillo, Angeline
Gamarcha, Aprel
Garcia, Ileana Yvonne
Pontanes, J-anne
San Valentine, Lhera
 Introduction

Description of the Business

The purpose of this business plan is to outline the parameters under which the
principals will pursue the construction, development and operation of an Ice Cream Parlor in a
key location at the mall a successful, dominant, famous shopping center in Paniqui.
Our business Bon Appetite Ice cream parlor is in demand in the community. It is not an
ordinary
parlor because it has a twist. You can unwind and forget about your problems but just sitting on a
chair while dealing with cosmetic treatments. It is unique, indeed. Customers ages 30 and above
(with married life) can bring their children to treat them and pamper their tummies by having
different flavors of ice cream. On the other hand, our services like manicure, pedicure, spa,
massage and haircut are all budget friendly.
Our ice cream parlor can serve the satisfaction that the customers desire. We can spend
time with our guests/consumers and provide something that is needed and wanted.

Location of the Business

Walter Mart Management and Ice Cream Parlor are optimistic and enthusiastic about
locating a high volume shop within Walter Mart.
They are all confident that this Ice Cream Parlor shop will be successful among the other
national stores already committed to doing business in Walter Mart.

Funding Requirement and Source

Ice Cream Parlor is a corporation owned by six stockholders. Ice Cream Parlor will offer
comprehensive financial planning.

Investments P1 500 000

Salaries:
Managers P20 000
Employees and staff P4 425
Tax P25 000
Expenses:
Flyers and Pamphlets P10 000
Rent P10 000
Equipments P300 000
Supplies P150 000
Utilities P200 000
Ice Cream P150 000
Beverages P100 000
Sources of funds:
 Personal Savings or Assets
 Loans or borrowings (if needed)

Executive Summary

Vision
Bon Appetite Ice cream parlor's vision is to be the one of a kind ice cream parlor in the
community and aims to be the
best in the country. Being the best means providing valuable goods and services among
customers.

Mission
Bon Appetite Ice cream parlor's mission is to attract and retain its potential customers by
being their favorite place to eat
imaginative and unique ice cream flavors while dealing with cosmetic treatments.

Goals
Bon Appetite Ice cream parlor's goals is to make customer happy and earn a profit.

Objectives
The ice cream flavors of Bon Appetite Ice Cream Parlor is unique and with different
flavors and toppings. For the services we offered, manicure, pedicure, spa, massage, and haircut
are affordable. With this kind of creative setup will make our customers happy and satisfied.

Business Model
Customers will surely scream when they savor our unique and delectable ice cream
flavors. Making a profit means structuring your ice cream parlor business so that it stands out
and have an advantage from your competitors. We (as an owner) crave for the satisfaction of our
customers so that, they can't go anywhere else. It also means paying attention to costs as well as
income, avoiding unnecessary expenses and getting creative in seeking new revenue streams. As
an owner, we looked for a specific area that draw lots of pedestrian traffic, particularly near
where the city is. We make profit by giving dessert with unique flavors to customers while doing
cosmetic treatments in them. Also, we use our website as an ecommerce tool to allow ice-
cream/parlor lovers to satisfy their desires in life.

Business and Product Position

The Bon Appetite Ice cream parlor will be located in Walter mart in Paniqui, Tarlac.
Because of its location along the highway - brgy. Estacion, serves as bus stop for travelers that is
why many communities and commuters is commonly stopping by. Walter mart Paniqui is a
community shopping center containing a total of 11 stores, shops and food service
establishments. And currently has 25 community malls all over the Philippines.
Customer satisfaction is our foremost promise. From the selection of our location, to the
modern design of our malls and its facilities, to its well-selected mix of value-vendors, engaging
promotions, and standardized operating system and from the minute our customers walk in, right
up to the time they leave, the delivery of that promise is our No.1 concern.

Wealth Improvement Approaches

The profit of our business which is Bon Appetite Ice cream parlor will base on everyday
customers of our salon and it depends on outcome in every year. To maintain the improvement
of Bon Appetite Ice cream parlor we decided that every year we are planning to make changes in
our business we will add some services and stuff to organize customers that in waiting area we
also plan to extend our business in other places. And have some discounts (promo) when it has a
special occasion like the opening of(name of bus.), free gifts on Christmas for seniors and so on.

Parties Supporting the Business

 Customers - a person or organization that buys goods or services from a store or business
 Creditors - a party (person, organization, company, or government) that has a claim on
the services of a second party. It is a person or institution to whom money is owed.
 Suppliers - a person or organization that provides something needed such as a product or
service
 Employees/Staff - people who are being paid wages or salary and Staff includes
contractors and volunteers.

Environmental Analysis

Trend in the Industry

The ice-cream industry is one of the most prosperous in the world having a growth of
more than 3 %, especially in Asian countries. Consumers concerned about diet, yet still want to
indulge in the pleasure of ice cream are good customers of low fat or sugar free ice creams. The
growth potential of beauty salons and the growth of the nearby population. You also need to
keep up to date on the latest beauty techniques, such as offering new coloring services or skin
care treatments, to take advantage of any growth opportunities.

Consumer Analysis
Our business offers a service with the food that everyone wants, especially in millennials.
In Paniqui, Tarlac, people's behavior is constantly changing in terms of services they are just too
lazy to walk so we suggest that our business are 2 in 1. We can offer service at the same time ice-
cream that everyone loves. People in Paniqui are conscious about their body so the Internet is an
easy tool to get information about products, and many people like to have complete information
on a product. Even though ice cream products and beauty parlors are usually bought impulsively,
buyers do check the ingredients and brand of equipment that we use. The concerned authorities
put more and more emphasis on the protection of themselves. This is why businesses should now
use materials which can be recycled as packages for ice cream and for the equipment that we use
for massage, manicure and haircut are branded. If this business plan approve, this is the first
beauty parlor shop offer some foods so that you don't need to go somewhere else to buy
"meryenda".

Competitor Analysis
Cut Salon have a good quality of service but their staff is not enough to accommodate
some of their customers. The Salon has an extensive space base on our experience. The services
they offered are:
Haircut—P38 Manicure—P50
Hot oil—P80 Pedicure—P50
Hair Spa—P150 Foot Spa—P120
Brazilian blowout—P1 000 Hair Extension—P2 500

David's Cut located in Walter Mart Paniqui and their staff is kind and they have more
customers. The services they offered are:
Mr. Ricci-guest stylist—P370 Hair and Make-up—P2 800
Color—P2 100 Threading/waxing—P550
Treatment—P3 500 Nail Care—P400
Form—P3 500
 Ice cream house located near at St. Rose Catholic School, the business has no innovation
until now and the ice cream flavors and pizza stays the same. The products the offered are:
Ice fantasies—P40-P78 Tubs—P65-P205
Floats Galore—P68-P78 Cups & novelties—P12-P27
Happy Sundae—P58-P98 Pizza—P45-P147
Bake shoppe—P58-P68

Market Forecast
Summer is an undisputed season for the consumption of ice cream and related products.
The growth of the ice cream industry is driven by availability of various flavored ice creams.

Market Share
We make sure that are bonds in our customer is strong and we make sure that we hire
employees that are knowledgeable on rebonding hair etc.

Market Position
Positioning is a marketing concept that outlines what a business should do to market its
product or service to its customers. In positioning, our marketing department creates an image
for the product based on its intended customers. We created through the use of promotion, price,
place and product.
In promotion, we nurture our business by giving flyers to our potential
customers, displaying posters near our target market.
In reaching the customer it is not simply a matter of advertising, it is also a matter of
choosing the right channels for distribution. The majority of our target market lives in an urban
area with only public transportation available to them resulting for us to establish our business
near the city. Our business is positioned as a good alternative to high-priced brands, our
marketing department select the price in the middle of the market to avoid a comparison to the
cheapest end of the spectrum.

Marketing Strategy
Nearly everyone loves ice cream, but in some cases, it’s hard to increase sales. During the
summer time, sales might soar, while in the winter, you might come across a slow period.
We create fun, exciting, and engaging marketing ideas, we can increase our overall sales
of wholesale ice cream. By partnering with local or community events, we can make more
personal connections to engage directly in our communities, while also encouraging new
customers to try our wholesale ice cream. Participants will have the opportunity to experience
our cosmetic treatment, we also create new and exciting variations of deserts with our wholesale
ice cream. We allow them to make a more personal connection to our business. We try creating a
tasting bar during slow seasons and we give a discount card or business card to fair customers. If
they love our ice cream and services, they'll remember our business as the excellent fair vendor.

Business Description

Product Description
Our business Bon Appetite Ice cream parlor is in demand in the community. It is not an
ordinary parlor because it has a twist. You can unwind and forget about your problems but just
sitting on a chair while dealing with cosmetic treatments. It is unique, indeed. Customers ages 30
and above (with married life) can bring their children to treat them and pamper their tummies by
having different flavors of ice cream and also have a sip on our pleasing and enjoyable coffee
and milk tea. On the other hand, our services like manicure, pedicure, spa, massage and haircut
are all budget friendly.
In manicure, we can assure the customers for an improvement of the appearance and
health of their hands (fingernails) by charging them only 150 pesos. While in pedicure, we can
assure the customers a proper treatment of their feet (toenails) by also charging them 150 pesos.
Hence, in spa, customers are free to enjoy the bathtub which causes hot water and air bubbles to
move around their body to be able for them to improve their health and appearance by naturally
relaxing on the heat, we can charge them 200-250 pesos. In massage, customers can relax their
muscles and joints for a while by only 250-300 pesos. Lastly, if you want to have a new look, get
yourself a haircut by only 70 pesos.
Our ice cream parlor can serve the satisfaction that the customers desire. We can spend
time with our guests/consumers and provide something that is needed and wanted.

Equipment or Materials Needed

Ice Cream Parlor is a type of business and place that sells ice cream and ice cream related
products while getting hair, nails and skin pampered.

Ice Cream Shop Equipment: Freezers and Refrigeration Units

Ice cream dipping cabinet
Ice cream merchandising case
Drop-in ice cream bar freezer
Reach-in freezer
Walk-in freezer
Refrigerated pie and cake display case
Ice machine

Ice Cream Shop Equipment: Dispensers

Ice cream dispenser

Soft serve ice cream dispenser
Beverage dispenser
Carbonator
Syrup pumps
Ice cream cone dispenser
Toppings dispensers

Ice Cream Shop Supplies: Dishes and Utensils

Ice cream dishes

Sundae dishes
Soda glasses
Ice cream scoops
Ice cream spades
Ice cream dipper
Toppings spoons
Disposable ice cream dishes

Ice Cream Shop Equipment: Tables and Seating

Single and double booths

Chairs
Tables
Countertops
Bar-style chairs
Children’s high-chairs

Ice Cream Shop Equipment: Sales and Display

Cash registers
Point of sales system
Menu board
Sneeze guards
Insert pans
Ice cream and topping bowl covers

Additional Equipment

Hand sinks
Dish washing units
Blenders
Milk shake machines
Coffee grinders
Organizers for lids, straws and utensils
Can openers
Safe
Work tables
Filing cabinets
Cleaning supplies
Decorations

The list of necessary salon supplies is substantial: scissors, razors, electric styling tools,
towels, spray bottles, hair cutting capes, brushes, combs, hand mirrors and hair coloring
instruments. Coordinate with your stylists to outfit each station, as some stylists might have
preferred tools or need specialized equipment for different hair types and techniques.
Size of the Business
Small

Personnel Requirement
1. Owner/Operator
 overseeing operations
 ensuring customer service is a top priority
 making financial decisions
 checking salon product and retail product inventory,
 handling personnel matters

2. Manager
 can handle myriad tasks like paperwork , recordkeeping, employee scheduling,
and purchasing.
 oversee salon maintenance and handle facility management issues
 authority to act on behalf in the absence of owner/operator

3. Ice cream server

 Provided many forms of customer service
 Utilized POS systems to perform financial transactions
 Maintained store cleanliness and appearance
 Assisted in food preparation and storage
 Assisted at sister store as well as delivered supplies to both stores
 Collected money for customer transactions

4. Hairstylist/Cosmetologist.
 requires stylists to be licensed cosmetologists
 good listeners to fulfill the needs of the client.
 ability to adapt to changing situations

5. Shampoo/Salon Assistant.
 preparing shampoos and products
 setting up the shampooing area
 washing hair, applying conditioner, and blow drying.
 assistant roles, such as reception and cleaning duties

6. Manicurist
 how to care for nails
 perform manicures
 create acrylic and gel nails
 provide fill-ins for damaged nails
 ability to communicate well with clients, not only speaking to customers about
nail issues, but also listening closely and comprehending a client's needs.
 sitting while trimming and filing a client's nails, applying nail polish and adding
moisturizer to hands

7. Aesthetician
 licensed cosmetology professionals who cleanse and treat the skin
  perform a variety of duties, including facials, waxes, massages and chemical
peels.
 master aesthetician license

8. Massage Therapist
 Talk with clients about symptoms, medical history, and desired results
 Evaluate clients to locate painful or tense areas of the body
 Manipulate muscles or other soft tissues of the body
 Provide clients with guidance on stretching, strengthening, overall relaxation, and
how to improve their posture
 Document client’s condition and progress
 complete a postsecondary education program

9. Cashier
 high school diploma or any four-year course, or one to three months related
experience and/or training. Any equivalent combination of education and
experience is an advantage.