1

Chapter 1
INTRODUCTION OF THE STUDY

Background of the Study

The Philippines good weather condition and its nature make a triumphant
sound to the ear of individuals. The beach and other water escapades attract the
tourists to come and experience the wonders of the country. It is called paradise
for the sun lover, surfer and those who desire piece in its deepest meaning.
The whole province of Negros has 38 registered Beach Resorts. The truth
of the matter is that some of them had been neglected due to lack of facilities and
manpower.
Through these things, the proposal of establishing a resort in the area
could create a great impact not just for the people but also as an essential part to
promote and assess the economic growth of the town. It would also be a tool to
advertise the said location with its essence and existence. To be known not only
in the Philippines but also outside the country. That is the reason why the
researcher come up with a proposed Beach Resort with recreational activities
and variety of amenities to cater the wants of the target market and would create
niche marketing. This also aims to understand more about the project and its
application.
2


Historical Background
Barangay San Miguel in Bacongis known for its unique fiesta celebration
of Sinulog de San Miguel. The string of beaches is a point of touristic interest in
the length of San Miguel, Bacong thus, the researchers sees it as advantage to
put a up a beach resort together with water activities for recreation.

Name of the Study
The name of the proposed project is Adventure Recreational Beach
Resort. Adventure connotes excitement or remarkable experience. It is named
in a manner that will entice those who are adventurous in nature and the general
public. The said business caters Recreational activities for them to indulge with
and enjoy. Adventure Recreational Beach Resort offer not just a haven for a
break of the peoples busy lives but also bonding activities for lovers, friends and
family.

Location of the Project
Adventure Recreational Beach Resort will be located in San Miguel,
Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the
south part of the province, both local and international, for its beach resorts. The
researchers strategically plan to put up Adventure Recreational Beach Resort in
3

Bacong. It is actually an edge since its near the city capital of the province where
people frequently visits and first place tourist comes to.

Nature of the Project
Adventure Recreational Beach Resort, as the name suggest, is a beach
resort that caters to those who seek not just relaxation but also fun and
adventure. It provides the kind of amenities that is suited for recreational
activities that will indulge their craving for excitement, something different from
the usual beach getaway that other resorts offer here in Negros Oriental.
Adventure Recreational Beach Resorts offers variety of activities such as
skim boarding, banana boat ride, jet ski, snorkeling, scuba diving among others
as well as a massage service to relax and put their stress away. The resort is
fully equipped with amenities that the prospective customers, clients, and tourists
can enjoy at reasonable prices that are expected to yield high customer
satisfaction.

Modes of Financing
The said project will adopt a partnership type of organization. The
proposed business will be funded by investors namely Gina Santos, an owner of
a beach resort in Bohol, and Marianne Melon Clamonte who works at Dimara
International in Dubai, both of them are related to one of the researcher.
4

Objective of the Study
The primary objective of the project intends to determine the feasibility of
proposed Adventure Beach Resort in San Miguel, Bacong. Towards this end, the
Adventure Beach Resort aims :

To determine the consumer demand for the project proposal;
To gather information as to how the target market would responds
to the proposed location;
To measure the effectiveness of the business proposal in terms of
Marketing, Socio-economic, Technical and Financial facets;
To identify the advantages and disadvantages of having a wide-
range of service for a proposed project; and

The Problem
Statement of the Problem
The study seeks to determine the feasibility of putting up Adventure
Recreational Beach Resort in San Miguel, Bacong Negros Oriental.
The specific areas that will be considered in the study are the following:
1. How feasible is the marketing aspect of the proposed project?
2. How feasible is the management aspect of the proposed project?
3. How feasible is the financial aspect of the proposed project?
5

4. How workable is the technical outlook of the proposed project?
5. How practical and acceptable is the proposed socio-economic point of
view?

Significance of the Study
This study aims to contribute and give impact to the fast growing trend and
recreational and adventurous life of individuals. The major contributor and the
important personalities are the following:
The community:
To provide job for residents of Bacong.
To help boost the tourism industry of Bacong
To help develop the locals businesses of Bacong
Prospect customers:
To provide a haven for relaxation, fun and adventure for
busy individuals
Enable the target market avail the variety of amenities of the
proposed project.
The Researchers:
As compliance to the requirements for graduation as
students of the College of Business Administration of
Foundation University


6

Scopes and Limitations
The study will cover the towns of Bacong, Valencia, Sibulan and
Dumaguete City. The researchers gather relevant data and information with the
respondents who are residing of the said towns and city as well as tourists and
are believed to be students, young professionals and financially capable
individuals aging from 15 - 65 years old for the consumer demand and success
of the proposed project. Attempt of ones said project is also made at identifying
the needs of potential market and best site location in San Miguel, Bacong
Negros Oriental. However, the site and the respondents selected need not to be
perfect in terms of all parameters.

Methodology
The research results presented in this paper are from an ongoing study on
the viability and as to how the 5 aspects (Marketing, Management, Financial,
Technical and Socio-economic) would respond to the proposed Beach Resort
project. Initially, the lack of knowledge and information on the under study are
made it extremely difficult to make fundamental connections between the current
location and the anticipated impacts of the proposed project. To overcome this
limitations quantitative method of research was employed. The researcher will
use quantitative technique for data gathering wherein questionnaire will be the
instrument in doing so. The researchers used questionnaires as instrument in
7

conducting feasibility study. It is a highly efficient tool in obtaining data for both
structured and unstructured nature.

Research Environment
The study will coverthe distinct places of Dumaguete and its developing
adjacent towns, namely, Sibulan in the north, Bacong in the south and Valencia.
The growing number of businesses of Dumaguete and its nearby towns indicates
the economic growth and the increase of buying power of the people living in the
said city/towns which is also the key to make the project possible.The
researchers also chose to have the four towns/city in order to come up with the
best result for the survey conducted, for in the survey lies the
probability/feasibility of the new project to be established and to the existing ones
which need to be developed.






8

Fi gur e 1
Map of Negr os Or i ent al




9

Map of San Mi guel Bacong
Fi gur e 3





10

Fi gur e 2
Si t e Locat i on
Pur ok 5, Br gy. San Mi guel




11


Research Respondents
The researchers identified the qualified respondents as the population
living inDumaguete and to its adjacent towns-Sibulan, Bacong, and Valencia and
these respondents belongs to the 15-65 age groups, the researchers used
random sampling in order to give everyone an equal chance or opportunity to
participate in the survey.

Research Instruments
The data for this research were collected using a survey questionnaire.
The survey was created using suitable questions modified from related research
and individual questions formed by the researcher. The survey was comprised of
8 questions, which were related to the participants perception regarding
Adventure Recreational Beach Resort.The researchers assured confidentiality of
the survey sheets since the identities are not important. The researchers also
understood that peoples consciousness may also affect their honesty and
effectiveness in answering the survey, and so, the researchers gave people the
option of being anonymous.
The technique is used for the outcome or result of the survey and will be
able to use as an essential source to interpret the demand and availability of
machineries to be prepared. The instrument will also help the researcher to meet
12

its success with the interest of the project proposal and provides other relevant
information related to the study
.
Data Gathering Procedure
The populations were determined by identifying the total populations of the
proposed project city/town of Negros Oriental(Dumaguete City, Valencia,
Bacong, and Sibulan). The samples of four hundred (399) is derived from a total
population of 236,165 of 15-65 age groups by using the Slovens Formula, as
shown below:
Slovens Formula:
n= N .
1+N (e)*2

Where: n= sample size
N= population
e= margin error





13

Table 1
Respondents Table
CATEGORY COMPUTATION SAMPLE
BACONG (32,286/236,165)*399 55
DUMAGUETE (120,883/236,165)*399 204
VALENCIA (31,477/236,165)*399 53
SIBULAN (51,519/236,165)*399 87
TOTAL 236,165 399

Statistical and Financial Treatment of Data
In the interpretation of the data collected, the following statistical tools used:
Frequency distribution- was used in determining the distribution of
responses in particular category with respect to the other categories.
Percentage- was used in describing the responses of the respondents in
a particular category with respect to the other categories.
In determining and interpreting the projects liquidity and profitability, the
researcher used the following tools:
The Projected Income Statement- were used to summarize the
operating activities of business over a given period of time.
The Projected Cash Flow- were used to show the cash that were
anticipated to be generated or expended over a chosen period of time in
the future.
14

The Projected Balance Sheet- were used to forecast anticipated assets,
liabilities and equity and compare them with historical values.
The Payback Period- was used to determine the number of years it takes
to recover all the capital invested.
The Return on Investment (ROI)- was calculated to determine the
profitability of the business on annual basis.

Formula ROI= Net income after tax/investment where investment is defined as
the sum of working capital and non-current assets.
The income tax computed using the provisions stipulated under
RA842, otherwise known as the tax reform Act of 1997.
The profit net worth ratio was used to measure the rate if returnon
the owners investment.
Formula Profit to Net Worth Ratio= Net Income after Tax/Equity

Operational Definition of Terms
In order to facilitate proper understanding of the services and activities,
the following terms are defined as used in the study:
Spa Therapy- a variety of body treatments administered in spas. Herbal wraps,
loofah body scrubs, parafango, salt scrubs, seaweed body wraps, hydrotherapy
treatments, etc.
15

Massage Therapy- is the manipulation of superficial and deeper layers of
muscle and connective tissue using various techniques, to enhance function, aid
in the healing process, decrease muscle reflex activity, inhibit motor-neuron
excitability, promote relaxation and well-being, and as a recreational.
Manicure/Pedicure is a cosmetic beauty treatment for the fingernails and
hands performed at home or in a nail salon. A manicure consists of filing,
shaping of the free edge, treatments, andmassage of the hand and the
application of polish. There are also manicure services that are specialties for the
hands and feet. For the hands, the soaking of a softening substance and the
application of a lotion is a common specialty. When applied to the toenails and
feet, this treatment is referred to as a pedicure.

Scuba diving- is a form of underwater diving in which a diver uses a self
contained underwater breathing apparatus (scuba) to breathe underwater).
Wakeboarding- is a surface water sport which involves riding a wakeboard over
the surface of a body of water.
Parasailing- is a recreational kitingactivity where a person is towed behind
avehicle (usually a boat) while attached to a specially designed canopy wing that
reminds one of a parachute, known as aparasail wing.
Skim boarding- is a boardsport in which a skimboard (a smaller counterpart to
a surfboard without fins) is used to glide across the water's surface to meet an
incoming, breaking wave, and ride it back to shore.
Jet-skiing-a jet-propelled boat ridden like a motorcycle.
16

Flying fish ride-an exciting ride as you are pulled along by a
speedboatwhile riding a huge inflatable fish.
Boating- is a water sled and often referred to simply as a banana, anunpowered,
inflatable recreational boat meant for towing.
Speed Speed Boating- is a Rodeo style jet boating with enough high-
speedtwists and turn.
Snorkeling- is the practice ofswimming on or through a body of water while
equipped with a diving mask, a shaped tube cared a snorkel, and usually fins.











17

CHAPTER II
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Marketing Aspect
Marketing is an essential element towards success of a business. It is also
an important tool in gaining prospects attention, building product or service
demand and winning customers. It is the core of every business because without
it business wouldnt be productive and profitable.
This aspect includes the following topics product, price, place and
promotion.
The goal of the proposed project is to delight the customers of every
adventurous activity the proposed business will offer, not just by meeting their
expectation but rather exceeding and going extra mile. Marketing aspect serves
as the basis of the financial section through the projected demand. There can be
no discussion of profitability or of the other aspects of a study, if in the first
place, there is no demand or market. Every business is practically aspiring for
productivity but practically in order to last in the business world the first thing to
take into consideration is the target market. The customers will be the key factor
to achieve the objectives of the organization. Finding opportunities and spotting
the right market are both important in establishing a business.

18

Demand
Base on the survey conducted, there is quite a high demand for a
luxurious yet affordable beach resort. The proposed project is the first resort to
offer these water activities here in Negros that can only be experienced in high-
class resorts in other famous places such as Boracay.

Marketing Mix
Product/Service
The services offered by Adventure Recreational Beach Resort are those
that cant be found in ordinary resorts here in Negros. The resort will have mini-
hotel for accommodation, resort-bar, spa and massage service, swimming pools,
kiddie pools, water sports as well as other water activities.
Price
The prices set by Adventure Recreational Beach Resort is reasonable and
worthy to every single penny the customers has to pay and of course profitable
for the management.
Place
The location of Adventure Recreational beach resort will be in Purok V,
Barangay San Miguel, Bacong. The said barangay is quite accessible and is only
19

a few meters away from the town proper. It can be reached via private or public
utility vehicles.

Promotion
Adventure Recreational Beach resort will use the four major areas of
promotion, public relations and personal selling. With the advent of technology,
Adventure Recreational Beach Resort could also make use of the internet and
social networks in advertising. Tarpaulins, flyers and brochures will be used for
advertising. Promo packages such as family bundles, barkada bundles will be
offered to entice or catch the attention of customers.

Survey Results and Interpretation
The results are presented in figures for a better understanding of the
results gathered from the survey.


20

Are you fond of going to the beach?
Figure 4

Figure 4 above shows that 87% or 357 of the respondents are fond of going to the beach and only 13% or 52 respondents
are not fond of going to the beach. It implies that the said project is feasible due to the huge number of respondents who
answered positively.

87% (347)
13%(52)
Yes
No
21

What amenities do you want a beach resort to have?
Figure 5

Figure 5 shows that 27% or 242 respondents chose swimming pool kind of
amenities, followed by resto-bar which gained 22% or 193 respondents,
20%(177) for Rooms for accommodation, 13%(110) for spa and massage
service, 10%(89) for kiddie pool and 8%(8) for yacht rentals. The percentage of
having rooms for accommodation, swimming pool and resto-bar is quite high and
is essential for a resort to have, spa and massage service and kiddie pool
appeals to women specially the mothers, however yacht rentals should be
crossed out due to less demand and high cost.
177
(20%)
242
(27%)
110
(13%)
89
(10%)
193
(22%)
72
(8.%)
0%
5%
10%
15%
20%
25%
30%
Rooms Swimming
pool
Spa and
massage
service
Kiddie
pool
Resto-bar Yacht
rentals
22


What other services do you want to indulge and avail in a beach
resort?
Figure 6

Figure 6 shows that 16%(185) of respondents want to avail or indulge Scuba
diving activity in a beach resort, 13%(154) for Snorkeling, 13%(148) for
Wakeboarding, 12%(138) for Speed Boating, 10% 10%(122) for Skim boarding,
10%(116) for Banana Boating, 9%(105) for Jet-skiing, and 7%(86) for Flying fish
ride service or activity.
The Resort should have more equipments for activities who have greater
demand and a only few for the lesser in demand activities.
0%
2%
4%
6%
8%
10%
12%
14%
16%
16%
0
13%
10%
13%
12%
10% 10%
9%
7%
23

What price bundles or packages are you willing to avail for the entrance
fee/ amenities/ water activity?
Figure 7

Figure 7 above shows the price bundles or packages the customers wants to
avail for the entrance fee/ amenities/ water activities, 39%(161) respondents
want to avail 100-150 ( entrance only), 19% (81) 150-250 (entrance+1 meal),
11% (46) 250-500 (entrance+1meal+cottage, 9% (36) 1,000-1,500
(entrance+1meal+1wateractivity),9%(36)1,500-2000(entrance+3meals+overnight
0%
5%
10%
15%
20%
25%
30%
35%
40%
39%
0
19%
11%
9%
9%
5%
2%
6%
entrance+ 3 meals+
over night
accommodation+ all
water activities
entrance+ 3 meals+
over night
accommodation+ 1
water activity
entrance+3 meals+
over night
accomodation
entrance13 meal+over
night accomodation
entrance+meal+1
particular water
activity)
entrance+meal+cottag
e
entrance+1meal
entrance only
24

accommodation), 6% (24) 2,000-2,500 (entrance+3meals+over night
accommodation+1wateractivity), and 2%(12)3,000-5,000 (entrance+3meals+over
night accommodation+all water activities. This means that respondents are
willing to pay for entrance only and would prefer to pay for every additional
service, product or activities than paying it in bundles.
25

Are you willing to pay for a trainer/ guide for these water activities?
Figure 8


Above figure, figure 8 illustrate that 67% or 268 respondents are willing to
pay for a trainer/guide for the water activities, and 33% or 131 are not
willing to pay for a trainer/guide. The gathered data shows that there are
lots of respondents who doesnt know how to use or do such activities and
are willing to pay in order to enjoy such.



67.1% (268)
32.8% (131)
Yes
No
26

How many times in a month do you likely visit a beach?
Figure 9


Figure 9 illustrates that 36% or 143 respondents visits a beach resort more than
three times in a month, 26% or 103 respondents visits twice, 25% or 99
respondents visits once, 12% or 49 visits three times, and 1% or 5 respondents
visits at other times.
This table shows how much people loves to go to beaches as part of their habit
and celebrations.
0%
5%
10%
15%
20%
25%
30%
35%
40%
Once Twice Three
times
More than
three times
Others
25%
26%
12%
36%
1%
27

On what occasions do you most likely visit a beach resort?

Figure 10


Figure 10 gives an idea or shows that 25% (277) of respondents most likely
visited a beach resort during Birthdays, 17% (192) during Summer, 13% (145)
during Weekends, 12% (140) during Christmas Season, 8% (93) during Easter
Sundays, 7% (80) on Valentines Day, 7%(78) on New Year Season, 7%(67)
during Graduation Days, 2% (27) on Holloweens, and 2% (25) on other holidays.
The resort should operate whole year round and not just during summer or its
peak season since respondents are inclined to celebrating birthdays in a beach
resort as well as other important holidays and other occasions.
0%
5%
10%
15%
20%
25%
25%
0
7% 7%
2%
7%
12%
8%
17%
13%
2%
28

What factors would influence your choice in choosing a beach resort?
Figure 11

Figure 11 illustrates that 22% or 277 respondents answer pricing is one of the
factors that influence their choice in availing a beach resort services, 21% or
207 prefered quality of service, 17% or 175 in quality of products, 14% or 145
in special offers, 13% or 127 respondents chose atmosphere, 6% or 63 in
customer reviews, 6%(60) in customer reccommentions, and 1% or 10
respondents on other factors. All of these factors should be observed upon
operation, even those who have lesser percentage like that of customer
reviews and recommendations because word of mouth is already proven
effective in advertising product and services. Opinions of the customers would
surely matter and affects the integrity of the resort.

0%
5%
10%
15%
20%
25%
22%
0
21%
17%
14%
13%
6%
6%
1%
29

Management Aspect
The management aspect of this feasibility study plays a vital role for it
implies a clear and precise identification of duties and responsibilities, flow of
authority and manpower level requirement. It set up for optimum effectiveness
towards the success of a certain business. It includes planning of all activities
for the company to become productive and competitive industry through
human resource, financial capability and new technologies. It is also a way to
make every action to achieve goals and objectives.
Type of Business Ownership
The proposed project bears the name Adventure Recreational Beach
Resort will be organized under the partnership of Gina Santos, the owner of
Vergin (trade name) Beach Resort in Bohol and Marianne Melon Clamonte
who works in Dimara International, Dubai.
Project Time Table
In order for the project sets accordingly to its plans, the activities are
shown through Gantt chart.


30


Table 2

Project Time Table



Month
2013
Nov.-
Dec.
2014
January-
March
2014
April-June
2014
July-
September
2014
October-
December
2015
Jan.
Activities
2 3 1 2 3 1 2 3 1 2 3 1 2 3 1
Feasibility
Study
Secure
Financing
Processing of
Legal
Requirements
Building and
Construction
Acquisition of
Equipments
and Supplies
Selection and
Hiring of
Personnel
Advertising
and
Promotion
Normal
Operation


The proposed business will operate after 1 year and 3 months. The feasibility
study took two months. After finding the feasibility of the said project, two
months will be alloted in securing the finances and another two for the
processing of legal requirements. Builiding and construction would take up
five months time and two months for acquisition of equipments and supplies
for the interior decoration. Selection and Hiring of personnel should only take
a month.By the last two months advertising and promotion should take place
and normal operation would start at the end of the this year.
31


Figure 12
Organizational Structure


















Store
Manager
Front
Desk
2
Cook
1
Guest
Service
Attendant
4
Cashier
2
Assistant
Cook
1
Crew/
Waiter
4

Janitor
2
Scuba
Diving
Instructor
1
Manicurist/
Pedicurist
2
Spa/Massage
Therapist
2

Supervisor
1
Kitchen
Stewards
House
Keepers
Aesthetic
Staff
32

Recruitment Program


Job Analysis
Job analysis is a corner stone or a pillar of the human resource
management for it strengthen the foundation of the organizational work force. It
is also essential because it helps the organization obtain information about jobs
by determining its duties, tasks, and activities wherein it systematically
investigate jobs by following predetermined steps and help the organization
establish the job-relatedness of its selection and performance requirement. The
job analysis serves as the key tool for the selection and recruitment process and
it is use in order to improve the organizational performance and productivity.
Job Description and Job Specification
Position/ Job Title: Manager
Job Specification:
Male or Female, 25-50 years old

Bachelor's or College Degree- Marketing,
Management, Hotel and Restaurant Management

At least 5 years of experience in relation to beach
resort

Excellent management and supervisorial skills

Open minded, responsible, fair and consistent

Ability to relate to all levels of management and
staff

Effective mentor and leader
33

Job Description:
Maintains staff by recruiting, selecting, orienting, and
training employees; maintaining a safe, secure, and
legal work environment; developing personal growth
opportunities.
Accomplishes staff results by communicating job
expectations; planning, monitoring, and appraising job
results; coaching, counseling, and disciplining
employees; developing, coordinating, and enforcing
systems, policies, procedures, and productivity
standards.
Establishes strategic goals by gathering pertinent
business, financial, service, and operations
information; identifying and evaluating trends and
options; choosing a course of action; defining
objectives; evaluating outcomes.
Accomplishes financial objectives by forecasting
requirements; preparing an annual budget; scheduling
expenditures; analyzing variances; initiating corrective
actions.
Maintains quality service by enforcing quality and
customer service standards.
34

Analyzing and resolving quality and customer
service problems; identifying trends;
recommending system improvements.

Position/ Job Title: Supervisor
Job Specification:
Male or Female, 24 35 years of age
Candidate must possess a degree in any Business
Course
At least 1 year working experience in the related field
is required for this position.
Preferably with background in supervising a beach
resort
Excellent analytical and communication skills.
With strong leadership skills

Job Description:
Maintains staff by recruiting, selecting, orienting, and
training employees; developing personal growth
opportunities.
Maintains quality service by establishing and
enforcing organization
Creates and revises systems and procedures by
analyzing operating practices, record-keeping
35

systems, forms of control, and budgetary and
personnel requirements; implementing change.
Maintains safe and clean work environment by
educating and directing personnel on the use of all
control points, equipment, and resources; maintaining
compliance with established policies and procedures.
Maintains working relationship with the union by
following the terms of the collective bargaining
agreement.
Resolves personnel problems by analyzing data;
investigating issues; identifying solutions;
recommending action.
Contributes to team effort by accomplishing related
results as needed.

Position/ Job Title: Guest Service Attendant
Job Specification:
Bachelor's or College Degree
Preferably with experienced as Guest Service
Attendant
Male or Female; With pleasing personality
Has an excellent customers skills.
36

Can handle pressure and can work with less
supervision
Job Description:
Maintain an organized and clean appearance in all
work areas
Deliver messages; wash/laundry; ironing boards; etc.
to guest rooms.
Post the daily events in appropriate lobby location(s).
Ability to respond to guest questions and answer
information on local attractions, events and daily
activities in the hotel.
Ability to understand group resumes; aware of in-
house V.I.P.s and repeat guests. Greet them by
name. Thank for patronage.
Maintain knowledge of all Emergency Procedures,
including guest related responsibilities and evacuation
procedures. Assist in the event of an emergency.
Friendly; warm; sincere greeting of all arriving and
departing guests. Open vehicle and hotel doors.
Perform check-in and check-out calls, including
luggage handling and the escorting of guests to/from
their rooms. Explain all hotel facilities, their location in
the hotel, hours of operation, and answer all
37

questions about these facilities and other hotel
questions.
Call over taxis as needed; assist guest in acquisition
of transportation needs.
12. Perform pick-ups and drop-offs at the airport, etc.
(if property provides service) for the guests in a timely
and friendly manner. Perform all vehicle
inspections/safety checks in accordance with hotel
guidelines.
Maintain the cleanliness of Guest service Areas
including: lobby entrance; valet parking area; parking
garage structure; and luggage storage areas.
Maintain cleanliness of entrance doors & windows.
Determine and utilize name during guest interaction.
15. Park & retrieve guest vehicles in a timely and
courteous manner; use claim tickets to ensure
appropriate documentation of vehicle damage,
arrival/departure dates; valet/self parking option;
vehicle location; other property specific needs.
Move from door post to and from other guest service
areas throughout the hotel in response to customer
needs.

38

Position/ Job Title: Front desk
Job Specification:
Male/Female; 20-23 years old
College Graduate of any 4 year course
With pleasing personality
With at least 1 year working experience working in a
hotel, reataurant or beach resort
Job Description:
Process guest arrivals and departures, including all
necessary payments
Handle & coordinate room assignments and pre-
arrivals
Handle guests' concerns
Offer referral for services and handle requests for
information
Handle and store luggage
Assist with the check-in and check-out of groups and
tours
Assist other departments as required




39

Position/ Job Title: Waiter/Crew
Job Specification:
Male/Female
20-29 years old
Bachelors/College Degree
With 6 months minimum work experience
Has an excellent customers skill
Can handle pressure and can work with less
supervision
Job Description:
Responsible for providing courteous and efficient food and
beverage services to the guests.
To present menu, take order, suggest and recommend
appropriately.
To attend and respond to guests needs promptly and
professionally.
To present bills to diners, collect payment and give to the
cashier, return change or credit card to diners.
To perform general housekeeping and cleaning duties,
including sweeping, mopping, cleaning glasses,furniture &
fittings, laying of tables and up-keeping of rest room etc.
Any other appropriate duties and responsibilities as
assigned.
40

Position/ Job Title: Scuba Diving instructor
Job Specification:
Male
23-40 years old
Must possess a scuba diving certificate

Job Description:

In conjunction with the team organize/supervise the daily
diving and snorkeling activities.
Maintenance of all diving related equipment, including boat,
outboard engines and compressors.
Responsible for all aspects of scuba diving safety, enforcing
when necessary the strict
Barefoot Conservation diving standards.
Keep accurate records of all diving equipment and spares,
including making regular stock takes.

Position/ Job Title: Spa/massage therapist
Job Specification:
Male/Female
20-30 years old
With certicates/ diploma of any related course
With at least 6 months minimum work experience.
41

Job Description:
Provide consistent professional spa massage and
body treatments.
Handle guests queries and concerns efficiently and
politely
Uphold the standards of hygiene and sterilization as
directed by law and the spas policies and procedures
Provide exact, suitable and instant responses to all
requests by guests
Possess the aptitude to work with no direct
supervision
Perform prep work, correctly clean and restock room
as necessary
Have an enthusiasm and possess excellent customer
service skills
Take pleasure in working with people and have a
welcoming and outgoing personality

Position/ Job Title: Cook
Job Specification:
Male or Female
20-40 years old
42

Candidate/s should have completed at least 2nd Year
College with a course related to Food Technology,
Nutrition and Dietetics, Food & Beverage Services
Management.
Must be able to read and follow a recipe
unsupervised
Must be able to communicate clearly with managers,
kitchen and dining room personnel.
Be able to work in a fast paced kitchen environment
Experience working in any fine dining restaurant is an
advantage

Job Description:
Undertake menu planning
Oversee and participate in the preparation and
cooking and serving of main meals, snacks, cakes,
etc. in accordance with specified menus
Ensure menus are displayed showing choices.
Determine quantities to be cooked and size of portions
to be served, taking into account.
Check quantity and quality of stock received and notify
suppliers of deficiencies and oversee the packaging of
the meals.
43

Oversee washing and cleaning of floors, crockery,
utensils, work surfaces and other kitchens equipment
to ensure that the necessary hygiene and health and
safety standards are maintained in the kitchen and
dining room as appropriate

Position/ Job Title: Janitor/Janitress
Job Specification:
Male/Female
20-30 years old
With 6 months minimum work of experience
Candidate must possess at least a High School
Diploma.
At least 1 year of working experience in the related
field is required for this position.
Must be hardworking, honest and responsible.
Can work with minimum supervision.
Job Description:
Maintains the cleanliness of the surroundings
Cleans the pool regularly
Maintains the cleanliness of the beach


44

Position/ Job Title: Security Guard
Job Specification:
Male
23-38 years old
At least with vocational diploma/ short courses
Must have a license in related field
Job Description:
Patrol industrial and commercial premises to prevent
and detect signs of intrusion and ensure security of
doors, windows, and gates.
Answer alarms and investigate disturbances.
Monitor and authorize entrance and departure of
employees, visitors, and other persons to guard
against theft and maintain security of premises.
Write reports of daily activities and irregularities, such
as equipment or property damage, theft, presence of
authorize persons, or unusual occurrences.
Call police or fire departments in cases of
emergency, such as fire of presence of unauthorized
persons.
Circulate among visitors, patrons, and employees to
preserve order and protect property.

45

Position/ Job Title: Manicurist/Pedicurist
Job Specification: Female
20-40 years old
Graduate/Completed any cosmetology or any
vocational course related
Job Description:
Clean and sanitize tools and work environment.
Remove previously applied nail polish using liquid
remover and swab
Clean customers nails in soapy water, using swabs,
files, and orange sticks.
Shape and smooth ends of nails, using scissors, files,
or emery sticks.
Apply undercoat and clear or colored polish onto nails
with brush.
Advise clients on nail care and use of products and
colors.
Assess the condition of clients; hands remove dead
skin from the hands and massage them.
Soften nail cuticles with water and oil, push back
cuticles, using cuticle knife, and trim cuticles, using
scissors or nippers.
46

Brush powder and solvent onto nails and paper forms
to maintain nail appearance and to extend nails, then
remove forms and shape and smooth nail edges
using rotary abrasive wheel.
Maintain supply inventories and records of client
services
Treat nails to repair or remove strength and resilience
by wrapping, or provide treatment to nail biters.
Roughen surfaces of fingernails, using abrasive
wheel.
Promote and sell nail care products.
Attach paper forms to tips of customers fingers to
support and shape artificial nails.
Polish nails using powdered polish and buffer.
Whiten underside of nails with white paste or pencils.
Decorate clients nails by piercing or attaching
ornaments or designs.

Training and Development
The quality of employees and their development through training and
education are major factors in determining long-term profitability of a
small business. If you hire and keep good employees, the management
47

should invest in the development of their skills, so they can increase their
productivity.
The Training Methods include:
On-the-job training is delivered to employees while they perform
their regular jobs.
Off-the-job techniques include lectures, special study, films,
television conferences or discussions, case studies, role playing,
simulation, programmed instruction and laboratory training.
Orientations are for new employees.
The Recreational Adventure Beach Resort have a clear defined
strategy and set of objectives that direct and drive all the decisions made
especially for training decisions.
Training Program
We aim to ensure that we have the right people with the right skills to
achieve our business goals. Training and development for employees helps
to fill any skills gaps as well as providing an enriching work environment for
our people. We support the training and education of our people in a number
of ways.
All employees receive a performance appraisal once a year to provide
constructive feedback on their performance and avenues for future
48

development. We support on-the-job training via apprenticeships and other
trainee programs such as student work placements, and we help fund study
for employees at external institutions.

Organizational Policy
Work Policy
Management is firmly committed to a policy enabling all work
activities to be carried out safely, and with all possible measures taken to
remove (or at least reduce) risks to the health, safety and welfare of
workers, customers, visitors, and anyone else who may be affected by the
resorts operations.
It is the managements responsibilities to maintain and ensure employees
the following:
a safe working environment
safe systems of work
facilities for the welfare of workers
information, instruction, training and supervision that is reasonably
necessary to ensure that each worker is safe from injury and risks to
health
a commitment to consult and co-operate with workers in all matters
relating to health and safety in the workplace
49

a commitment to continually improve our performance through
effective safety management.

Technical Aspect
This aspect covers the services that will be offered by the business,
the equipment and facilities that will be used by the business before and during
the operation as well as the service process, waste disposals and the rules and
regulations

Product/Service
The management of Adventure Recreational Beach Resorts
primary concern is to satisfy the guests or customers by the products and
services as well as enjoy the exciting activities offered by providing excellent
service. Prices are set accordingly and are guaranteed to be worth to every
penny they pay.
Product and Services offered:
Spa and Massage Service
Rooms for accommodation
Food and Beverages at the Restobar
Water Activities

50

Service Process
A customers experience depends on the resorts atmosphere, menu and
service. Adventure Recreational Beach Resort will give customer satisfaction by
treating the customers with respect and meeting their needs in upmost service.
The proposed business focuses around the customer to give them a rewarding,
memorable dining experience. For the business to do so, Process Service Flow
Chart created.
Figure 13
Service Flow in Receiving Guest
Attendants welcomes the guest and guides them to the information desk


States/ Fills out the data sheets for the activities or amenities they want to enjoy


Attendants guides guest to their cottage


Payments will be done at the cashier upon check-out
51

Figure 14
Checking-in Process
The Guest Attendants welcomes the guest and guides them to the
Information Desk


Guest fills out the check-in form given by the Attendant at the Information
Desk and pays initial payment


Check-In


Guest check-out and pays at the cashier


Attendant assist guest in checking out

52


Figure 15
Service Flow in the Restobar

GREETING AND SEATING


ORDER TAKING


FOOD SERVING


PAYMENT



53

Figure 16
Service Flow in Acquiring Spa and Massage Service

The guest calls the info-desk service hotline for Spa and Massage Service


Attendant shall inform the massage therapist for the particular service


Massage therapist knocks on the guests room door


The guest receives the service




54


Rules and Regulations
Adventure Recreational Beach Resort sets rules and regulations for the
business and these are as follows:
DEADLY MATERIALS
Customers are not allowed to bring any deadly materials in the
place such as knives, guns, etc.
PETS
Pets are not allowed on the premise
NIGHT TIME PERIOD
In consideration to other guests, kindly refrain from loud music or any noise
between 10:00 pm to 7:00 am. Karaokes and mobile sound systems are
allowed only during exclusive pre-arranged functions.
SMOKING
Smoking is not allowed in all enclosed areas. Ashtrays are provided in
designated areas
WATER
Please help conserve water at all times.
CLEANLINESS
Please help keep the premises clean and sanitary at all times.
COOKING
Coking is not allowed within the resort
55

GARBAGE DISPOSAL
Please observe segregation of garbage. Trash bins are provided in strategic
areas marked: Biodegradable (green)/ Non
PARKING
All vehicles must be parked at designated parking areas only. Vehicles are not
allowed to park at the front beach

Working Capital and Operational Expenditures
The capital invested by the business partners is worth 5 million. This working
capital is coming from their personal savings and business income. The
respondents have the capacity to invest in the proposed business since one is
working outside the country and compensated big and the other managed and
owned a beach resort in Bohol.
Recreational Beach Resorts finances is presented in a tabular form can be found
in the appendices.
Store Utilities
NORECO would be the main source of electricity of the proposed business while
the Municipality of Bacong would be the source of water. The Adventure
Recreational Beach Resort will install Sky Cable as there source of internet
connection and TV channels and PLDT landline for the telephone connection.
56

Waste Disposal
The customer of every business is always a priority. The Adventure and
Recreational Beach Resort gives one hundred percent satisfaction and the
maintenance of cleanliness in all areas of the store is included in the customer
requirements. So Adventure Recreational Beach Resort encourages all the
members of the organization especially with the proper disposal of waste. The said
business will have its proper drainage and garbage disposal. There will be trash
bins for biodegradable and non-biodegradable in order for the garbage disposal
will be segregated properly. There are also trash bins which are intended for
special waste and waste for pick-up and disposed everyday depending on the
schedule of the city waste management service in Bacong.








57

Project Layout and Perspective
Figure 17



Perspective


58

Figure 18
























59


Financial Aspect
There are major assumptions of different financial information affirmed to
have a clear understanding on financial aspect. It determines the viability of the
study. Financial aspect furthermore adds the feasibility of the study. It makes a
study to be more concrete in terms of establishing in the market.
Capital Requirements
The capital needed for the business to operate is 5, 000,000 this money is
coming from the proponents personal savings and business income. A large
portion of the money is used for the construction of the building. A portion of the
money also will be used in some expenses of the business. The proponents
believe that the money is worth enough in establishing the business.
Financial Assumptions
Recreational Beach Resort sets financial assumptions in a five years time.
1. The quantity sold increases 5% every year.
2. 43R The Salaries expense increases 2% every year.
3. The SSS & Philhealth increases 2% every year.
4. The Utilities Expense increase 2% every year.
5. The useful life of Equipment and Machinery and Furniture and Fixture is
10 years.
6. The useful life of the building is 125 years.
7. It is compounded quarterly.
60


Financial Analysis
The succeeding pages shows the presentation of the financial
statements of the proposed Recreational Adventure and Beach Resort
which composed three namely; income statement, cash flow and balance
sheet.
Financial Evaluation
The projected financial statements were made in order to determine
the financial feasibility of the proposed business. It also measures the
financial strength, performance and liquidity of the company. This will
determine the profitability, computation in evaluating the business. The
succeeding pages show the mentioned computations.
61

Table 6
Projected Income Statement
For the Year ended 1-5


YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
REVENUE:

Income for Food

9,317,834.50

9,784,342.10

10,274,561.70

10,789,212.20

11,329,659.90
Income from Service

1,719,288.00

1,864,968.00

2,012,448.00

2,159,928.00

2,309,208.00
Cost of Service

7,167,565.00

7,526,417.00

7,903,509.00

8,299,394.00

8,715,123.00
GROSS INCOME

3,869,557.50

4,122,893.10

4,383,500.70

4,649,746.20

4,923,744.90

OPERATING EXPENSES:

Salaries and Wages

1,422,373.16

1,450,820.62

1,479,837.04

1,509,433.78

1,539,622.45
SSS & PhilHeath
Contribution

194,382.00

198,269.64

202,235.03

206,279.73

210,405.33
loss on operation

9,317.83

9,784.34

10,274.56

10,789.21

11,329.66
Utilities Expense

372,800.00

380,256.00

387,861.12

395,618.34

403,530.71
Advertising Expense

6,600.00

6,600.00

6,600.00

6,600.00

6,600.00
Repairs and
Maintenance

5,000.00

5,000.00

5,000.00

5,000.00

5,000.00
Office Supplies Expense 84,729.76 86,424.36 88,152.84 89,915.90 91,714.22
62

License Expense

9,000.00

9,000.00

9,000.00

9,000.00

9,000.00
Depreciation

431,439.46

431,439.46

431,439.46

431,439.46

431,439.46
Other Expense

143,351.30

150,528.34

158,070.18

165,987.88

174,302.46
Total Operating
Expenses

2,678,993.51

2,728,122.76

2,778,470.23

2,830,064.30

2,882,944.29

Income before tax

1,190,563.99

1,394,770.34

1,605,030.47

1,819,681.90

2,040,800.61
Income tax

357,169.20

418,431.10

481,509.14

545,904.57

612,240.18
NET INCOME

833,394.79

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43









63

Table 7
Projected Statement of Financial Position
December 31 of Year 1-5


YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
ASSETS

Current Assets

Cash (1,129,811.44) 375,911.27 1,976,461.21 3,751,486.93 5,676,174.99
Inventory 376,006.00 395,075.00 424,854.00 435,936.00 451,957.00
Total Current Assets (753,805.44) 770,986.27 2,401,315.21 4,187,422.93 6,128,131.99

Non-Current Assets

Fixed Assets 6,228,720.51 6,228,720.51 6,228,720.51 6,228,720.51 6,228,720.51
Acc. Depn. 345,439.46 690,878.92 1,036,318.38 1,381,757.84 1,727,197.30
Fixed Assets,net 5,883,281.05 5,537,841.59 5,192,402.13 4,846,962.67 4,501,523.21
Furnitures and
fixtures,net 774,000.00 688,000.00 602,000.00 516,000.00 430,000.00
Land 500,000.00 500,000.00 500,000.00 500,000.00 500,000.00
Total Non-Current Assets 7,157,281.05 6,725,841.59 6,294,402.13 5,862,962.67 5,431,523.21

TOTAL ASSETS 6,403,475.61 7,496,827.86 8,695,717.34 10,050,385.59 11,559,655.20

LIABILITY AND EQUITY

VAT Payable 212,911.62 268,662.73 280,952.84 297,448.34 311,821.91
Income Tax Payable 357,169.20 418,431.10 481,509.14 545,904.57 612,240.18
64




















Total Liability 570,080.82 687,093.83 762,461.98 843,352.91 924,062.09

Equity

Partner A 2,916,697.39 3,404,867.01 3,966,627.68 4,603,516.34 5,317,796.56
Partner B 2,916,697.39 3,404,867.01 3,966,627.68 4,603,516.34 5,317,796.56
Total Equity 5,833,394.79 6,809,734.03 7,933,255.35 9,207,032.68 10,635,593.11
TOTAL LIABILITY AND
EQUITY 6,403,475.61 7,496,827.86 8,695,717.34 10,050,385.59 11,559,655.20
65

Table 8

Projected Statement of Cash Flows
Year 1-5


YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Net Income 833,394.79 966,360.04 1,123,521.33 1,273,777.33 1,428,560.43
(Increase)Decrease in Inventory (376,006.00) (19,069.00) (29,779.00) (11,082.00) (16,021.00)
Increase(Decrease) in VAT Tax
Payable 212,911.62 55,751.11 12,290.11 16,495.50 14,373.56
Increase(Decrease) in Income Tax
Payable 357,169.20 56,985.11 67,354.84 64,395.43 66,335.62
Depreciation 431,439.46 431,439.46 431,439.46 431,439.46 431,439.46
Cash flow from operating Activities 1,458,909.07 1,491,466.72 1,604,826.74 1,775,025.72 1,924,688.07

Partner A's Investment 2,500,000.00 - - - -
Partner B's Investment 2,500,000.00

Equipment and Machineries (977,524.00) - - - -
Office Building Acquisition (4,623,876.51) - - - -
Water Equipments (627,320.00) - - - -
Land Acquisition (500,000.00) - - - -
Furnitures & Fixtures (860,000.00) - - - -
Cash flow from Investing Activities (2,588,720.51) - - - -

Net Cash Flows

(1,129,811.44)

1,491,466.72

1,604,826.74

1,775,025.72

1,924,688.07
Beginning Cash,January 1

-

(1,129,811.44)

361,655.27

1,966,482.01

3,741,507.73
Ending Cash, December 31

(1,129,811.44)

361,655.27

1,966,482.01

3,741,507.73

5,666,195.79
66


Table 9
PAYBACK PERIOD

CASH
INFLOW
CASH
OUTLFOW BALANCE
NO. OF
YEARS
YEAR 0

(5,000,000.00)

(5,000,000.00)
YEAR 1

928,594.79

(4,071,405.21) 1
YEAR 2

1,071,539.24

(2,999,865.97) 1
YEAR 3

1,218,721.33

(1,781,144.65) 1
YEAR 4

1,368,977.33

(412,167.32) 1
YEAR 5

412,167.32

- 0.27

Total No. of Years 4.27

Remaining
Months=

412,167.32
0.27

1,523,760.43


The payback period is 4 years, 3 months and 7 days.



67

Table 10
PROFITABILTY RATIOS
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
NET PROFIT MARGIN
Net Income

833,394.79 976,339.24 1,123,521.33

1,273,777.33

1,428,560.43
Net Sales

3,869,557.50 4,122,893.10 4,383,500.70

4,649,746.20

4,923,744.90

0.22 0.24 0.26 0.27 0.29
* During year 1 there is a gain of 0.24; year 2, 0.26; year 3, 0.28; year 4, 0.29; year 5, 0.31 from from P1.00 net sales we could say that there is an efficient
of net income from net sales.


RETURN ON TOTAL ASSETS
Net Income

833,394.79

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43
Total Assets

6,403,475.61

7,496,827.8
6

8,695,717.34

10,050,385.59

11,559,655.20

0.13 0.13 0.13 0.13 0.12
* During year 1 there is a 0.15;year 2, 0.14; year 3, 0.14; year 4, 0.13; year 5, 0.13 from P1.00 of Average total assets we could say that
hardwares total assets is productive in generating income.





68

Table 11
SOLVENCY RATIOS
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
DEBT TO EQUITY RATIO
Total Liabilty

570,080.82

687,093.83

762,461.98

843,352.91

924,062.09
Total Equity

5,833,394.79

6,809,734.03

7,933,255.35

9,207,032.68

10,635,593.11

0.10 0.10 0.10 0.09 0.09
* During year 1 there is 0.10; year 2, 0.10; year 3, 0.10; year
4, 0.09; year 5, 0.09 liability from P 1.00 of equity seeing
from these figure


we could say that the proponent is safe from insolvency meaning there is enough capital to pay current obligations.

DEBT TO ASSET RATIO
Total Liability

570,080.82

687,093.83

762,461.98

843,352.91

924,062.09
Total Assets

6,403,475.61

7,496,827.86

8,695,717.34

10,050,385.59

11,559,655.20

0.09 0.09 0.09 0.08 0.08
* During year 1 there is 0.09; year 2, 0.09; year 3, 0.09; year
4, 0.08; year 5, 0.08 liability from total assets we could say
that the


proportion of liability is small from total assets meaning paying of liabilities from assets obtained is easy.



69

Table 12
RETURN ON INVESTMENT
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Return on Investment
Net Income after Tax

833,394.79

976,339.24

1,123,521.33

1,273,777.33

1,428,560.43
Total Investment

5,000,000.00

5,000,000.00

5,000,000.00

5,000,000.00

5,000,000.00

0.17 0.20 0.22 0.25 0.29
* During year 1 there is 0.19; year 2, 0.21; year 3, 0.24; year
4, 0.27; year 5, 0.30 return money from P1.00 investment
we could say


that the company is operating well.












70

Table 13
Projected Profit Sharing












YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Partner A
(50%)
Partner B
(50%)
Partner A
(50%)
Partner B
(50%) Partner A(50%)
Partner B
(50%) Partner A (50%)
Partner B
(50%)
Partner A
(50%)
Partner B
(50%)
Beg.
Investment

2,500,000.00

2,500,000.00 2,916,697.39

2,916,697.39 3,404,867.01

3,404,867.01 3,966,627.68

3,966,627.68

4,603,516.34

4,603,516.34
Share in Net
Income

416,697.39

416,697.39 488,169.62

488,169.62 561,760.66

561,760.66 636,888.66

636,888.66

714,280.21

714,280.21
Partner's Equity

2,916,697.39

2,916,697.39 3,404,867.01

3,404,867.01 3,966,627.68

3,966,627.68 4,603,516.34

4,603,516.34

5,317,796.56

5,317,796.56
71

Socio Economic Aspect

Socio Economic Desirability of the Project
Socio economic aspect tackles the different benefits of the proposed projects
contribution to the society and to the economy of the Municipality of Bacong
and the Province of Negros Oriental. It also discusses how the proposed
business generates employment in the municipality, as well as its social
desirability.

Contribution to the Philippine Economy
The business will contribute a lot to the Philippine economy because it will
increase the revenue of the government. Besides, the revenue that will be
earned by the government will be used widely in financing infrastructures and
other related government expenditures.

Employment Generation
The proposed Recreational Beach Resort will generate employment in the
place. The business will improve the employment stability of Bacong, Negros
Oriental since the unemployment rate of the municipality will decrease.
It will provide employment opportunities to the local people of the Municipality
of Bacong. The proposed business will generate income to its employees
72

because of the existence of the proposed Adventure Recreational Beach
Resort.

Social Desirability
Since the business is beneficial to the place and is not contrary legally, the
social desirability of the proposed Adventure Recreational Beach Resort is
positive. The business is socially acceptable to its environment because of the
high standards of hospitality service.

Direct Economic Benefits
As mentioned, the establishment of the proposed business creates job
opportunities to its local people in the municipality of Bacong. The business
will generate income which will help its personnel to increase their standard of
living. The income tax payable by the business, as well as its staff, will
contribute in raising of government revenues, which is a direct economic
benefit as well. It will boost the tourism industry of the local destination.

Indirect Economic Benefit
Because of the employment the business will create, local people have the
chance to be employed. The result of this is the decrease of unemployed
people in the Municipality of Bacong. The income tax payable by the business
and its personnel will increase government revenue. This revenue will help
73

the government to finance or fund public expenditures. An increase in income
generation will result to an increase in spending as well.


















74

Chapter III
Project Summary

Name of the Project
The name of the proposed project is Adventure Recreational Beach
Resort. Adventure connotes excitement or remarkable experience. It is
named in a manner that will entice those who are adventurous in nature and
the general public. The said business cater Recreational activities for them
to indulge with and enjoy. Adventure Recreational Beach Resort offer not just
a haven for a break of the peoples busy lives but also bonding activities for
lovers, friends and family.

Location of the Project
Adventure Recreational Beach Resort will be located in San Miguel,
Bacong. It is 8.5 km away from Dumaguete City. Tourists frequently visit the
south part of the province, both local and international, for its beach resorts.
The researchers strategically plan to put up Adventure Recreational Beach
Resort in Bacong. It is actually an edge since its near the city capital of the
province where people frequently visits and the first place tourist comes to.



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Description of the Project
Adventure Recreational Beach Resort offers services for relaxation
such as massage treatment and foot spa as well as activities like scuba
diving, wakeboarding, parasailing, skim boarding, jet-skiing, flying fish ride,
banana boating, speed boating and snorkeling for those who seeks fun and
adventure. It has pool amenities for kids and adults and a resto-bar to satiate
the customers thirst and hunger.
Nature of the project
Adventure Recreational Beach Resort, as the name suggest, is a
beach resort that caters to those who seek not just relaxation but also fun and
adventure. It provides the kind of amenities that is suited for recreational
activities that will indulge their craving for excitement, something different from
the usual beach getaway that other resorts offer here in Negros Oriental.
Adventure Recreational Beach Resorts offers variety of activities such
as skim boarding, banana boat ride, jet-ski, snorkeling, scuba diving among
others as well as a massage service for their relaxation. The resort is fully
equipped with amenities that the prospective customers, clients, and tourists
can enjoy at reasonable prices that are expected to yield high customer
satisfaction.

Project Time Table
In order for the project sets accordingly to its plans, the activities are
shown through Gantt chart.

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Table 14

Project Time Table



Month
2013
Nov.-
Dec.
2014
January-
March
2014
April-June
2014
July-
September
2014
October-
December
2015
Jan.
Activities
2 3 1 2 3 1 2 3 1 2 3 1 2 3 1
Feasibility
Study
Secure
Financing
Processing of
Legal
Requirements
Building and
Construction
Acquisition of
Equipments
and Supplies
Selection and
Hiring of
Personnel
Advertising
and
Promotion
Normal
Operation

The proposed business will operate after 1 year and 3 months. The
feasibility study took two months. After finding the feasibility of the said project,
two months will be alloted in securing the finances and another two for the
processing of legal requirements. Builiding and construction would take up five
months time and two months for acquisition of equipments and supplies for the
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interior decoration. Selection and Hiring of personnel should only take a month.
By the last two months advertising and promotion should take place and normal
operation would start at the end of the this year.

Summary of the Findings

The following are the findings on determining the feasibility of the study.

Marketing Aspect
The marketing aspect of the proposed business identifies its market
suitability and the availability of the target market. This is also determines how
the business infiltrates to the business industry of the province because of
several strategies. Based on the analysis, this business is feasible in this aspect
because our target populations are willing and capable of availing our products
and services. The eagerness of the respondents to avail the services was also
identified. This aspect also contains the marketing strategy that the business will
use.

Management Aspect
Adventure Recreational Beach Resort is a partnership form of business
ownership which will handle the management of the business. This aspect
determined the number of people or staff to be involve in the operation of the
business. There is a store manager who is over all in charged for the day-to-day
operation of the business and 24 staff. The business will be operate through an
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organized organizational structure and also based on the technical know-how of
the manager.

Technical Aspect
This aspect determines the technical viability of the proposed project. It
covers the services that will be offered by the business, the equipment and
facilities that will be used are illustrated by the business before and during the as
well as the service process. waste disposals and the rules and regulations is also
discussed. Customers satisfaction is an utmost priority making this aspect
feasible/

Financial Aspect
The capital invested by the business partners is worth 5 million. This
working capital is coming from their personal savings and business income. After
calculating and analyzing the financial statements and ratios, is found to be
feasible financially.

Socio Economic Aspect
The Adventure Recreational Beach Resort and its existence in the
municipality of Bacong andin the entire province will have a big contribution. The
business will be able to help the municipalitys economy by paying their taxes.
The business generates employment opportunities to the municipality and
increase employees and its respective families standard of living.
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Investment Cost and Mode of Financing
As mentioned, the proponent contribution is 50:50 ratio and the overall
investment comes from their personal savings and income. All the proponents
have the capacity since all of them are financially secured and operates a
business of their own.

Long-Range Objectives
All organization exists to achieve certain goals. To make the goals
effective and efficient, objectives are important. Recreational Adventure Beach
resort sets long-range objectives for the business and its target market. These
are:
To instill great experience and build positive impression to its customers.
To have positive cash flow
To build long term image and relationship to its customers.
To meet and even surpass the satisfaction of the target market
To be able to expand the business in other areas in its five years of
operation.






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Conclusion

Based on the findings, the following conclusions were made:
o There is eagerness and adequate demand of the market to avail
the products and services of the proposed project.
o The management aspect is quite workable in terms of its
organizational structure.
o The proposed business is said to be feasible in the financial aspect
and will start earning profits on the 4
th
year of operation.
o The availability of the resources that is needed in the operation of
the business suggest that it is feasible in the technical aspect.
o The proposed business is feasible in the socio-economic aspect
since the business will create job opportunities as well as it helps
increase the income of the local government.









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Recommendations

The recommendations of the researchers for the proposed Adventure
Recreational Beach Resort are as follows:

The business should be pursued as soon as possible.
The business must be customer-oriented type in order to maintain and
increase the customers satisfaction.
The business should have a well organized area and must provide
excellent quality service to its target market.
The management should have to adopt different marketing strategies to
maintain its loyal customers and to increase its target population.
The business should establish connection with the Tourism office to keep
track of tourist demands.