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  • Company Presentation Yi-Ting Hung

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    Bryan Joshua Villar
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    ASUS has almost a 40% market share of the motherboard business. Thomas tung, teddy hsieh, mt liao are the founders of the company. Their products include all-in-one PCs, desktops, Display Notebooks and graphics cards.

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    ASUS has almost a 40% market share of the motherboard business. Thomas tung, teddy hsieh, mt liao are the founders of the company. Their products include all-in-one PCs, desktops, Display Notebooks and graphics cards.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views11 pages

    Company Presentation Yi-Ting Hung

    Uploaded by

    Bryan Joshua Villar
    ASUS has almost a 40% market share of the motherboard business. Thomas tung, teddy hsieh, mt liao are the founders of the company. Their products include all-in-one PCs, desktops, Display Notebooks and graphics cards.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Company Presentation Yi-Ting Hung

    04/11/2012

    Product

    Tablets All-in-one PCs Desktops Display Notebooks PC Components


    Graphic Cards Motherboards

    Financial

    Market capitalization: $5.36 B Revenue: $19.07 B Employees: 113,324

    History

    1990

    Founded TH Tung, Ted Hsu, Wayne Hsieh, MT Liao Corporate Restructuring Eee PC Split into three companies: ASUSTek, Pegatron, Unihan

    2007

    2008

    Story

    Origin of the Name ASUS

    Comes from the last four letters of Pegasus

    On the world's highest peak At the ends of the earth The No. 1 Motherboard Manufacturer in the World

    almost a 40% market share of the motherboard business

    Whats Hot

    Transformer Prime - Paired and Primed to Perfection

    4.0 Ice Cream Sandwich Eee Pad Transformer Docking Keyboard => Notebook NVIDIA Tegra 3 Quad-core CPU Light weight and Ultra-slim (0.15 lb lighter than the new ipad)

    Whats Hot

    ASUS PadFone Phone &Pad, Expand your world

    Smartphone Tablet Notebook Release on April 20th 2012

    Secret Sauce

    The ASUS winning formula:

    Winning = Marketing (Quality, Speed, Innovation, Service)/Cost

    Competition

    Notebook/Tablets

    Acer Apple Dell Hewlett-Packard Lenovo Toshiba EVGA Gigabyte Intel

    Motherboard

    Provision

    No1. Android Phone and Tablet ? Increase visibility

    Sponsor major sport events Celebrity branding

    Strengthen brand image

    Questions?

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