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  • Creative Brief:: Key Facts: (..

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    whitwhit77
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    The creative brief provides guidance for a project but leaves many key details unspecified. It outlines sections that would normally include important background on the brand, target audience, objectives, and project requirements, but these sections are blank, indicating more information is needed before an informative summary can be given.

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    design

    Original Title

    creative brief

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    The creative brief provides guidance for a project but leaves many key details unspecified. It outlines sections that would normally include important background on the brand, target audience, objectives, and project requirements, but these sections are blank, indicating more information is needed before an informative summary can be given.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Creative Brief:: Key Facts: (..

    Uploaded by

    whitwhit77
    The creative brief provides guidance for a project but leaves many key details unspecified. It outlines sections that would normally include important background on the brand, target audience, objectives, and project requirements, but these sections are blank, indicating more information is needed before an informative summary can be given.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CREATIVE BRIEF:

    Key Facts: (...about your brand. ie. History, Style, Tone, what makes them different? What do they stand for?)

    Advertising Objective: (what you will measure against in the end. What is the brand trying to achieve with this project?)

    The Cs research:
    Company reality: (What must you know about the brand so you will be aligned with the image in all things you create?)

    Consumer perspective: (Who is you audience/target demographic? Be specific. Create a profile of this person/s)

    Competitive environment: (Who is your competition? What are they doing that will influence you conceptual insights?)

    Strategy: ( What are the deliverables? Project #1 only)


    Mandatories: (what are the specifics to the project that must be considered? ie., number of colors, logos, marks/symbols etc.)

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