COMPUTER 10

Environment and Market (Branding)

S11
 Learning Objectives: At the end of the
session, I can
Cognitive:
◦ Identify the benefits of having a good brand
Psychomotor:
◦ Create a brand name of that you want have as practitioner in
entrepreneur.
Affective:
◦ Imbibe respect to everyone throughout the lesson.
1 Peter 2:17- Show respect for everyone, love Christians everywhere. Fear God
and honor the government.

Activity: Question and Answer

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Why big companies have --------------------------------------------------------------------------------------

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their own brand? --------------------------------------------------------------------------------------

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Questions to be answered
1. What are the benefits of having a good brand?
2. What is a brand name?
3. Why do we need to value and respect one self?
 1. What are the benefits of having a good
brand?
1. Customer recognition.
2. Competitive edge in market. 
3. Easy introduction of new products.
4. Customer loyalty and shared
values.
5. Enhanced credibility and ease of
purchase
 Customer recognition. 
Having a strong brand works
to build customer recognition.
This means when a customer
is shopping for a particular
product or considering a
company to perform a service,
they recognize your company
in the running.
 Competitive edge in market
Your brand is what
differentiates you in the
marketplace. When
customers recognize
and back your brand, it
helps lend a
competitive edge to
your company.
 Easy introduction of new products
When you already have a
strong brand and loyal
customers, it is often easier
and less expensive to
introduce new products or
test them out before you
further invest in them.
 Customer loyalty and shared values
The recognition and elevation
that a strong brand builds upon all
lend to greater customer loyalty.
When you build a strong brand,
you need to convey these values
to build an emotional connection
with customers. Brand loyalty
often lasts a lifetime and even
transfers to future generations.
 Enhanced credibility and ease of
purchase
Having a strong, well-
known brand enhances
your credibility with
customers, your industry,
and the marketplace as a
whole.
 2. What is a brand name?
a name given by the
maker to a product or
range of products,
especially a trademark.
3.Why do we need to value and respect
one self?
We need to value and
respect one’s self in order
for us to understand our
importance as a person
and to learn to do more as
a human being.
Assignment ½ crosswise
1. What are the criteria used in making a good
brand?
Activity 1 whole
Create a product brand that you want as a practitioner
entrepreneur