Introduction of Prizm

• Prizm the advertisers

• It is the full service agency performing following tasks
 Creative objective
 Creative budget
 Electronic media
 Story board/ lay out
 Jingles
 Theme/slogan
Introduction To Al- ArooS
 The name of the bridal dresses shop
showing the attitude towards the traditions
and values.
 The variety of aesthetically designed,
beautifully embroided and skillfully stitched
dresses
 Situated in Satellite Town Market
 The operations of apparel designing,
manufacturing, selling and marketing.
 Two Units
Display center
Stitching Unit.
 Mission & Vision

• Mission Statement
» We are a unique bridal resource…
….we fulfill dreams.

• Vision Statement
» We design clothes by keeping the
personality of the customer in mind
by making the dress express the
bride.
 Values

Slogan
Brand Name
Logo
 Reasons for Selection of
Business
• High potential in the market
• Fashion as a Passion.
• To enhance the personality of today’s women
• To give them complete confidence by our additional
services.
• Appreciation of dressing sense by many people.
• To fulfill the demand of bride of present era
Target Market Analysis and
Segmentation
• A large segment of women specifically of
eighteen years to thirty five years are targeted
because we made every type of dresses
• From Shalwar Kameez, Kurta Paijma,
Pishwaz, Sharara, Gharara, Sari, Lehnga in
all sizes and different colors.
• Our main focus is on urban area Satellite
Town, Wapda Town, Cantt , Model Town
• Income group of Rs.10000 and above.
You are special…because you are one in a million
 Total Project Cost

• Our total Project Cost is Rs.14.5 million. It includes a

capital investment of Rs. 8,819,200 million and a
sum of Rs.5,696,000 million as working capital.
Promotional Budget
 Creative Strategy

• The strategy is to capture market by print media and

electronic media
 Creative Objectives
Duration 2 months

• Creating awareness in 95 % of target market

o Creating trends into style among female youth.
o Telling them about the color schemes with blend
of new up to date dressing styles
o Creating awareness of variety of embroidery
o Developing sense of fashion
o Enhancing beauty of bride’s to attract target
market
• Creating knowledge in 75%
o Using electronic and print media ads
• Creating liking preferences in 35%
o By telling target customers about product
specifications
 Creative Objectives
• Repurchasing in 6 %
o Can attain 6% of loyal customers that will b about
60,000 by developing clear sense of fashion
( objective 1) as urban females can be convinced as
there is need of such boutique in the market to fulfill
there need
• Product life cycle
o Bridal dresses are bought once by a customer the
sales of the product depends upon the wedding
seasons
 Loyal customers 6 %

Creating liking preferences in 35%

Creating knowledge in 75%

Creating awareness in 95 % of target market

 Creative Budget
• Creative budget will be divided in two Medias
28000Rs electronic media 147813Rs in print media
• First month budget is near 175813Rs and the
budget for 2 months will be 271626 Rs nearly
300,0000 Rs
 Creative Budget

• Electronic media
– Cables 10,000 Rs
– Local TV rates 10000 Rs
• Internet 18000 Rs
• Print media (amount)
– Newspaper 67813 Rs
– Brochures 100,000 Rs
 Early introductory
Stage (15 days)

• Teasers and introductory ads in below mentioned

Medias
• Newspapers
o In starting phase of introduction teasers will be
given in newspapers
o Locally in “The Daily Times” where they are offering
free services “Awaz”
o *(picture at the last day of preliminary campaign)
=8645 Rs
• Websites
o The banner in national websites likes in Dawn.com
edition and Pakistan-fashion.com 468×60 pixels for
9000 Rs
Complete introductory stage

• By giving ads in local TV

– At start its is planned to give ads in cable during

star plus primetime 5000 Rs per month and bar
ad casting200 Rs per day will be showed at
weekends local TV channel at GTV ad
10000Rs
– After the stage of awareness of the brand ads
on PTV (5,685 for 15 seconds)×300 during
drama break
Complete introductory stage
• Brochures
– Introductory brochures will be distributed at
different places like Girls College and beauty
parlors 100,000 brochures for urban target
market
• In Newspapers
– After two weeks of full introduction of the
boutique colorful ad will be given with
classified ads with following rates
– Colorful ad monthly
Bill Boards and Banners
Proposed best board
Print Ads and Teasers
Teasers
Teasers
Teasers
Proposed print ad
• OMA
Slogans and Themes
 Slogans and Themes
• Coloring ur Dreamz
• Embellishing ur Dreamz with Colors
• Dreamz Embellishing Fabrics
• Beauty with Style
• Dazzling Blends of Style and Tradition
• Power of Colors Catching Dreams
• Reality of Dreamz… The Speaking Colors
• Exciting ur Dreamz
• We Translate ur Dreamz in to Reality
• Making Up in Style
• Get Through Spring in Style
• Facing Reality with Pride
• Don’t Dream it…Wear It
• Coloring Dreamz with Blends of Traditions
• Awaking ur Dreamz from Fantasy to Colorful
Reality
Broacher and Urdu ad layout
 Blend of trend and customized dresses adding colors to
fantasies of today’s eastern brides to satisfy their aestheti

For more details contact us: 0431-288588

Website: al-aroos.com
25 E Satellite Town
Gujranwala
Internet banner display
Al-aroos.com