BHAGESH.

S GHARAT PROJECT ON :-HT MEDIA ROLL NO:-M-104

INTRODUCTION
launches "You Read, They Learn" initiative to help educate underprivileged children. The Hindustan Times was the brainchild of the Akalis who felt that a newspaper in English would enable them to reach an audience other than the Punjabi-reading one. This was in the year 1922. From the outset the newspaper was set up to oppose the British. The Hindustan Times finally came into being on September 1924 and was inaugurated by Mahatma Gandhi. The newspaper was to become a premier nationalist newspaper of the capital in the turbulent years preceding independence. From a humble beginning in a three-storey building, the company has expanded its operations from print to other media channels like radio, internet, events and marketing, and strategic partnerships, as part of its endeavour to establish itself as a giant media conglomerate in the present times.

September 26, 1924

This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the Father of the Nation inaugurating the newspaper.

1927
Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.

1936
The hindi daily Hindustan was launched, which remains the dominant newspaper in the core hindi belt of northern India.

1937
Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the managing editor till his death in 1957.

1942
The Hindustan Times was one of the few newspapers that stopped publishing the newspaper for four and a half months as it refused to accept the British imposition of censorship on all newspapers.

1947
The year India gained its freedom, was also the year Hindustan Times attained the status of being the dominant newspaper in Delhi.

1957
The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took over the mantle from GD Birla.

1960
The hindi literary magazine Kadambini was launched.

1964
The group started actively targeting the youth of India and launched the Nandanmagazine.

1991
At the start of liberalization of India, Hindustan Times moved to becoming an autonomous power center in a mature democracy.

1999
The Hindustan Times celebrated its platinum anniversary.

2000
With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh and Jaipur were launched.

2003
The media business of was de-merged and incorporated under HT Media Ltd.

2004
HT Media Ltd was listed as a public company and attracted external funding.

2005
Hindustan Times successfully entered the Mumbai market with a refreshingly new product and content mix.

2006
Fever 104 FM is launched, in technical collaboration with the Virgin Group.Hindustan was relaunched re-establishing the company's prominent presence in the regional news space.

2007
Mint, the business paper in partnership with the Wall Street Journal was launched in Delhi and Mumbai. In the internet space, Hindustantimes.com was relaunched and Livemint.com was introduced.

2008
Firefly e-Ventures, an HT Media Company launched its first portal for job seekers, Shine.com; and a social networking website Desimartini.com. HT Media also entered the Mobile space with 54242 in partnership with velti.com

2009
Hindustan Times re-launched nationwide with a new design benchmarked to the best international standards and a renewed commitment to sharper, better news stories; The Hindi Business is "demerged" to Hindustan Media Ventures Limited (HMVL).

2010
HMVL comes out with an Initial Public Offering (IPO) of shares, aggregating Rs. 270 Crore, and is listed on BSE & NSE; HT Media launches its education portal - HTCampus.com

2011
Hindustan strongly consolidates its leadership position in Delhi-NCR, Bihar, Jharkhand, UP, and Uttarakhand and is named by Forbes magazine as one of the Best Under a Billion Companies in the Asia-Pacific region.

2012
The Hindustan Times Leadership Summit hits the 10 year mark; Hindustan Times

COMPETITORS
Business lines. The economics times. Deccan chronicle. Regional news paper

HUMAN RESOURCE DEPARTMENT IN

Hindustan times:Business is all about people and how to manage them.
Finding the right people and then managing them effectively in an organisation is a challenge and responsibility of HR department. HRM is concerned with getting better results with the collaboration of people. It is an integral but distinctive part of management, concerned with people at work and their relationships within the enterprise.Human resource management (HRM, or simply HR) is the management of an organization's workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws. In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will typically also serve as the company's primary liaison with the employees' representatives (usually a labor union). In practice, HR is responsible for employee experience during the entire employment lifecycle. It is first charged with attracting the right employees through employer branding. It then must select the right employees through the recruitment process. HR then onboards new hires and oversees their training and development during their tenure with the organization. HR assesses talent through use of performance appraisals and then rewards them accordingly. In

fulfillment of the latter, HR may sometimes administer payroll and employee benefits, although such activities are more and more being outsourced, with HR playing a more strategic role. Finally, HR is involved in employee terminations - including resignations, performancerelated dismissals, and redundancies. At the macro-level, HR is in charge of overseeing organizational leadership and culture. HR also ensures compliance with employment and labor laws, which differ by geography, and often oversees health, safety, and security. 29 In circumstances where employees desire and are legally authorized to hold a collective bargaining agreement, HR will typically also serve as the company's primary liaison with the employees' representatives (usually a labor union). Consequently, HR, usually through industry representatives, engages in lobbying efforts with governmental agencies (e.g., in the United States, the United States Department of Labor and the National Labor Relations Board) to further its priorities. The discipline may also engage in mobility management, especially pertaining to expatriates; and it is frequently involved in the merger and acquisition process. HR is generally viewed as a support function to the business, helping to minimize costs and reduce ris

SWOT ANALYSIS: STRENGTH:

The flagship publication of the Group has editions from Delhi, Lucknow, Patna and Kolkata, thus, dominating the Northern, Eastern and Central regions of the country. Its New Delhi edition continues to be the single largest English daily edition in the country with a circulation of over 9.2 lakhs. Hindustan Times has set many a standard for its competitors. It is the first smart-age newspaper in India to evolve into a new international size, sleeker and smarter, which ensures enhanced ease of reading and convenient handling. HT has partnership with Global Corporations like WSJ, Virgin, RedMatch, Velti &

Burda. Highly respected Editorial Talent. In its endeavor to provide its readers with greater value, it has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audiences. In a major incentive for the advertisers as well as the readers Hindustan Times has entered into strategic alliances with The Indian Express, Business Standard, Mid-Day and Deccan Chronicle. These alliances, along with its strong presence in North India, make it one of the most formidable media players. WEAKNESS: Mumbai edition of Hindustan Times will suck most of the companys in vestments and profitability for the next two years will be adversely affected. The Mumbai edition is expected to incur losses for a couple of years. OPPORTUNITY: Newspapers only reach 35% of the adult population, of which 65% is literate, there is significant room for growth. The sheer number of publications has created fierce competition which has kept prices low which in turn has caused publishers to depend more on advertising revenues. Circulation could rise by a whopping 14% riding the back of the advertising boom THREATS: The Hindustan Times faces immense competition from the established The Times of India and Indian Express. In addition, other competitors like DNA have entered the market. Other sources of news & entertainment like TV, radios & Internet are gaining more popularity. Over 40 per cent of trees that are logged globally are used to make paper, thus the Green movement may impose highly negative impact on the company.