Case Study: Salmon Farming

WWW.SBS.OXFORD.EDU EDUCATING LEADERS FOR 800 YEARS

DipSI
Dr Pegram Harrison University of Oxford 26 Jan 2011

Salmon Industry Exercise

Spend 30 minutes in groups of 4 answering the following questions: 1. What are the supply & demand forces operating? 2. How can players compete effectively, not destructively? 3. What do the various players do best? 4. How can players add value to all stakeholders?

Dr Pegram Harrison

DipSI

Objectives

This case explores:

How internal and external environmental analysis can expand our perspectives of an industry How to assess opportunities for inter-firm collaboration
How dynamics of an industry affect positioning and share, based on resources The value of formulating cooperative strategies

Dr Pegram Harrison

DipSI