University of Bedfordshire

The Business School

Department of Strategy and Management

BSS044-3
International Business Management
Question Bank
2022/23 AY
Date of Exam:

Start Time:
Time allowed: 3 hours
Unit Co-ordinator: L Smith-Dennis

INSTRUCTIONS TO CANDIDATES
1. This is a closed-book examination.
2. No materials (including dictionaries) are permitted in the
examination room.
3. Please answer ONLY 3 of the 5 questions.

All questions carry equal weighting.

1. Discuss major international political and economic risks facing

international businesses in the current international operating
environment. Recommend strategies they could use to minimise the
impact of these risks. Support your answer with appropriate examples
where possible.

2. Discuss how MNCs can use branding to differentiate themselves from

competitors and achieve competitive advantage. Support your answer
with reference to international brands.

3. Explain how knowledge of Hofstede’s Cultural dimensions would

benefit a UK MNC working to establish effective HR policies around
equality, diversity, and inclusion for its international workforce.

4. Discuss the ethical dimensions of a UK-based Manufacturer of vacuum

cleaners outsourcing their manufacturing to a developing country
contractor who is alleged to have repeatedly used illegal child labour
with poor working conditions and wages.
5. Using the OLI (Ownership, Location and Internalisation) framework,
evaluate the different modes of entry to foreign markets from the
perspective of a UK Meat and Sea Foods manufacturer considering
international expansion. What entry mode is likely to be most
appropriate for such an SME?