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  • "Swarna Labh": Ideation by The Indian EXPRESS - Team Surat

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    The Indian Express is planning a special issue on Pushya Nakshatra to highlight the jewelry industry in Surat and south Gujarat. The issue will be circulated on November 6th across the region. It will discuss the mythological and commercial importance of Pushya Nakshatra, include expert commentary on gold and silver, and showcase the latest jewelry designs. The objectives are to educate readers, increase brand awareness, and connect advertisers to the topic at an economical cost. This specialized advertising creates more awareness than regular ads and will upgrade readers with new market options.

    Original Description:

    Out line for Gold related feature

    Original Title

    Gold Fest

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    © Attribution Non-Commercial (BY-NC)

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    The Indian Express is planning a special issue on Pushya Nakshatra to highlight the jewelry industry in Surat and south Gujarat. The issue will be circulated on November 6th across the region. It will discuss the mythological and commercial importance of Pushya Nakshatra, include expert commentary on gold and silver, and showcase the latest jewelry designs. The objectives are to educate readers, increase brand awareness, and connect advertisers to the topic at an economical cost. This specialized advertising creates more awareness than regular ads and will upgrade readers with new market options.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views7 pages

    "Swarna Labh": Ideation by The Indian EXPRESS - Team Surat

    Uploaded by

    rgpo
    The Indian Express is planning a special issue on Pushya Nakshatra to highlight the jewelry industry in Surat and south Gujarat. The issue will be circulated on November 6th across the region. It will discuss the mythological and commercial importance of Pushya Nakshatra, include expert commentary on gold and silver, and showcase the latest jewelry designs. The objectives are to educate readers, increase brand awareness, and connect advertisers to the topic at an economical cost. This specialized advertising creates more awareness than regular ads and will upgrade readers with new market options.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Presents A SPECIAL ISSUE ON PUSHYA NAKSHATRA

    SWARNA

    LABH

    Ideation by The Indian EXPRESS - Team Surat

    Campaign Details :

    The most honored and respected publication house of India,

    "The Indian EXPRESS" has planned a special issue with an objective of


    highlighting the different shades of jewellery industry covering Surat and

    south Gujarat area.

    The circulation would be done with The Indian Express : Ahmd-Surat edition on 6th November 2012 across South Gujarat area.

    Areas Covered : Bharuch, Ankleshwar, Kosamba, Kim, Surat city, Bardoli, Olpad, Navsari, Valsad & Vapi.

    Content of Feature

    The mythological importance of Pushya Nakshatra. The commercial value of Pushya Nakshatra.

    The GOLD SILVER Connection..


    Experts comments through articles. Information about the latest jewellery designs in the city.

    Campaign Objective

    To create emotions in the minds and hearts of the readers. To provide information to the readers about the speciality of the day. To reach the exact target audience at a very economic cost. To connect the advertisor's brand with the subject and henceforth,increase brand

    awareness.

    To educate the readers about the latest designs and varities available in the market.

    Benefits

    This form of advertising creates more awareness than regular advertising as Its a different way of reaching the target audience. (articles format) The feature will be like a reminder to the readers . The feature would upgrade the readers with the information about the latest options available in Jewellery. Since the feature is focusing on Pushya Nakshatra, it will create a good brand connect and would result into best brand building amongst the readers. It is the most effective mode of awareness used innovatively by "The Indian EXPRESS" will yield into good returns for the advertisor. It provides the best branding option in a very economic cost, hence is the best advertising option.

    Advertising Rates : Swarna Labh


    Size
    800 sqcm (32 x 25) 400 sqcm (16 x 25) 200 sqcm (16 x 12.5)

    Amount (Rs.)
    46,500 25,750 13,500

    Material deadline : 26th October 2012

    For more details please contact:


    Shakir Warsi 9825377848
    Chief Manager Surat Branch. shakir.warsi@expressindia.com

    Ram Gopal 9727711776 Asst. Manager Surat Branch. ramgopal.saraswat@expressindia.com

    Thank You

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