Target Market:

 Students

 Book readers

 Professionals

 People who buy multifunctional chairs for their living rooms.

Competitors:

There is no name found of multifunctional chairs as a product in Pakistan. Many furniture

company in Pakistan can made these types of multifunctional chairs at order. These furniture

companies can become our competitors. We will provide our customers best quality

multifunctional chairs at reasonable prices with different designs, styles and sizes. We will

also provide the necessary comfort for long hours of working and compact enough for small

spaces.

Promotion:

We will use multiple media channels to promote our product to create awareness and

publicity of our product. We will use both online and offline methods to sell our product.

 We will use social media platforms like Facebook page, Instagram account, YouTube

account and also create an online website page to promote our product.

 We will use advertising like billboards and outdoor ads to promote our product.

 We will also use direct mailing and personal selling method to sell our product.

Industry Analysis:

The furniture industry in Pakistan is largely unstructured and made up of numerous small and

medium-sized businesses (SMEs and cottage industry). Because of this, there is fierce

competition in the market. Pakistan’s revenue from the furniture industry is projected to reach
$800 million by the end of 2022. Additionally, there is a growing number of small online

businesses that want to profit from the nation’s expanding e-commerce and online buying

trends. The bigger players are developing a strong digital presence as well. The majority of

the industry relies heavily on manpower, and only a few significant firms are moving toward

automation.

In 10 July 2022, Pakistan Furniture Council (PFC) CEO Mian Kashif Ashfaq said that the

furniture industry, enriched with innovative designs, has a big potential to dominate global

markets and could significantly contribute to exports.

The volume of export can touch the figure of $5 billion in the next five years provided the

government extends its support to the furniture manufacturers.

“Pakistan is blessed with abundant resources and people have the best skills that can help

develop the industry on modern lines,” he added.

He lauded the work of young designers and architects whose work was displayed in an

exhibition along with that of other national and international leading furniture manufacturing

companies.

Ashfaq stressed that the PFC was committed to supporting Pakistan’s young furniture

entrepreneurs and interior designers whose innovative thinking had the potential to unlock the

great economic prosperity.

There is no name found of multifunctional chairs in Pakistan. We enter in the market to

introduce innovative multifunctional chairs to our customers in different designs, styles and

sizes at reasonable prices.

Value proposition:

We offer a wide range of well-designed, multifunctional chair at reasonable prices that as

many people as possible to afford them. We will eliminates the need for a traditional
bookshelf, making it even more convenient space-wise. We will provide completely

functional storage space with built in bookcase, chargeable and attachable LED lamp, desk

space and USB extension feature. We will also provide customise chairs in different designs,

styles and sizes.

Our chair is comfortable for relaxing, reliable and wonderful for reading and a short rest, by

all means.