6- Business Model:-

 Values:
 Respecting the competitors among industry
 Not to compromise with quality issue
 Highest customer value

 Highest Customer , Value customer:
 Wants something different
 Wants something healthy
 Strong customer relationship

 Partners:
 Nimra Zaffar
 Muqadas Arif
 Ameera Asif
Sana Bhatti

 New Entrants:
 Economic of scale
 Capital Requirements
 Government Policies

 Substitute:
 Unicorn popcorn
 Candy flavor popcorn
 Easy sugar popcorn
 Marketing Strategies:-

 Our marketing strategies is to provide complimentary Popcorn with two boxes of chocolate
 First 15 customers will get 15% discount on the first day
 We are providing online booking system for customer
 We are providing customized product on the demand of customer

7- Risk and Contingency Approach:-

 Customer Switching
 Market Instability
 Every new ventures faces a number of risks that may threaten its survival,

 Following are the factors critical for the success of this business venture:

1. Background Knowledge:-
Back ground knowledge and experience of the entrepreneur in the bakery business is essential to
run a business in an efficient manner.

2. Trained human resource:-

Induction of trained human resource to produce requisite items .If employees are not specialized
in their field then it would not be possible to satisfy the customer.

3. Quality maintenance:-
Maintenance of quality and hygiene standards is necessary because low quality products do not
attract and satisfy customers. When it comes to the confectionary business, quality and taste are
the key factors.

Pricing Strategy:-
Pricing strategy and understanding the requirements of the target customers are also a critical
risk to start a new business. Pricing of the products should be reasonable so that target customers
can easily buy them.

4. Presentation:-
Presentation and layout of the shop and products matter a lot especially in the confectionary
business. Good presentation is an important key to attract the customers.

5. Location Consideration:-
Location for easy access of the customers is essential. If location is not suitable and will be out
of the customer’s range or access, then it can create a great risk for the new business.

8- Social and Economic Benefit:-

 Economic Benefits:
 The marshmallow popcorn industry is a multibillion dollar industry
 There are so many different types of Marshmallow and so many reasons to offer someone a
gift that it is an industry that just keep getting bigger every year
 High prices are the result of much attention at the moment
 Global prices are close to record high and are likely to stay strong for some time to come
  Social Benefits:
 Chocolate has forever been a grand gift to give someone
 Many people have a favorite popcorn because it is quick and easy to make.

9- Future Implication:-
 The act of resisting an impulse to take an immediately available rewards in the hope of
obtaining a more-valued reward in the future.
 The ability to delay gratification is essential to self-regulation and self-control.

marshmallow