GROUP MEMBERS

MEMOONA EJAZ (02-111201-311)

ANUM WASEEM (02-111201-060)
HANZLAH FAROOQ(02-111201-092)
SYED MOIZ AHMED (02-111201-164)
Executive Summary

 Idea Generation. ...

 Idea Screening/Evaluation. ...
 Idea Testing. ...
 Business Analytics. ...
 Product Creation. ...
 Test Marketing. ...
 Launch
Mission and objective

 OBJECTIVES
 Clearly and effectively establish new product name, brand, and position.
 Build awareness and credibility for the new product and the company.
 Create immediate opportunities for sales, VAR, and distributor channels.
 Mission Statement – To refresh the people of all ages with our product. ... in
consuming liquid products as their daily usage products 
Ingredients are:

 Mango apple grapes and banana mix

 Artificial color
 Stabilizers
 Ascorbic acid
 Beta carotene
 Sugar
Objectives

 To increase market share

 To increase the length of product line
 To increase profit
 To satisfy customer
 To face the strong competitors
Positioning strategies

We want to put our image an on in the

consumers mind as compare to competitor's
product. We want to target the high school and
graduate students and government sector that
have to work hard and need to Refresh them an
instant
Segmentation

 We need segmentation on the following basses

 Geographic
 Demographic
 Psychographic
 Behavioral
Geographic segmentation
 Region
 City
 Rural and semi urban areas

Demographic segmentation
 Age
 Family size
 Gender
 Income
 Occupation
 education
Psychographic
 Socioeconomic classification (SEC)
 Life style
 Personality

Behavioral segmentation
 Occasions
 Benefits
 User status
 Usage rate
 Loyalty status
 Attitude towards the product
Target market

We will target the

following customers
 Kids
 Youngsters
 Mature
 Old age persons
SWOT ANALYSIS
STRENGTH:
 1.updated technology plant.
 2. Quality products.
 3. Hire experience staff.
 4. Reasonable price.
 5. Expiry date above eight month.
 6. Targeted to low and middle class people.
 7. Specialist available for specialize task jobs.
WEAKNESS:
 1. small distribution network.
 2. Strong competitors.
 3. No market share.
 4. Limited experience of customer.
OPPORTUNITY:
 1. Increase the distribution network.
 2. Acquiring the new technology.
 3. Market is very big and attractive.
 4. Take over the distributor
THREATS:
 1. Political instability.
 2. So many competitors.
 3. Retaining consumers.
 4. Economic instability.
 5. Develop of plants.
 6. Increase of general sales tax.
BUDGET AND COSTING

 Cost budgeting involves aggregating the estimated costs of

individual schedule activities or work packages to
establish a total cost baseline for measuring performance.
 Cost is a resource sacrificed or foregone to achieve a
specific objective or something in given up in exchange.
 Costs are usually measured in monetary units like dollar.
CAPITAL COST:

 Land acquisition , including assembly, holding and improvement.

 Planning and feasibility studies.
 Construction financing.
 Owners general office overhead.
 Construction including materials, equipment and labor.
 Insurances and taxes during construction.
 Periodic renovation.
PROMOTION AND DISTRIBUTION
 PROMOTION:
 Actually promotion is the first step when we are
launching a product. But we make its strategy
in last because we want our good image in the
mind of our customers.
 1. Our main objective to provide.
 2. Awareness.
 3. Knowledge.
 4. Liking.
 5. Preference
 .6. Purchasing.
CORE SOURCES OF PROMOTION::

 1. Electronic media.
 2. Print media.
 3. Cable network.
 4. Hoardings.
 5. Billboards.
DISTRIBUTION

 To assume the availability of its products "fresh vita juice" has published affective
dealer network. The main target of this juice in Rawalpindi:
 1. Manufacture
 2. Distributor
 3. Retailer
 4. Consumer
FUTURE ANALYSIS

 In order to learn weather people would like to buy our product we have decided to
conduct market survey in future, so that we can assure that people like our
product or not.
 1. COMPARING
 In controlling process we compare our product with our standards.
 2. CORRECTING:: If any problem occur, than correcting process
will take place in which we found that from where the problem will arises.
MARKETING ORGANIZATION

 Fresh Vita's chief marketing officer,

hold overall responsibility for all the
company's marketing activities so
there are other subordinate with him
to help the sales campaign, trade and
consumer sales promotion, and public
relation efforts
 CONCLUSION
 Conclusion and Recommendation This product can be potentially successful in Nicaragua due to
the fact that there is not a wide variety of 100% natural beverages. The market of juices is
increasing because the utilization of juices grows every year, and it is also anticipated that it will
be increasing continually due to changes in people’s lifestyle that are becoming more conscious
about health. People nowadays prefer healthy, pure and simple juices on a regular basis as they are
increasingly adopting Western lifestyle, particularly younger generations, which is enormously,
influenced by media. The recommendations for this brand is that they should have more presence
all over the country and not only in some retail stores, the quality of Florida's natural makes this
the only 100% freshly squeezed natural juice and this is why it does not have a direct competitor in
the company