Professional Documents
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Hanzla Articles Semmary
Hanzla Articles Semmary
A large number of companies that still lack formal policies and programs practice a
form of Corporate social responsibility called cause marketing, aligning themselves
with “good” causes at the cash register; typically, partial proceeds from sales are
directed to certain nonprofit organization
Hanzla 2[2
hanzla 8 [1
Hanzla 8 [2
Hanzla 10 [1
The findings of additional analysis to examine the individual effects of positive and
negative Corporate social responsibility reveal that both positive and
negative CSR are significantly related to firm idiosyncratic risk
Hanzla 10 [2
Hanzla 4 [1
Hanzla 4 [2
A large number of companies that still lack formal policies and programs practice a
form of Corporate social responsibility called cause marketing, aligning themselves
with “good” causes at the cash register; typically, partial proceeds from sales are
directed to certain nonprofit organizations
Hanzla 6 [1
Hanzla 6 [ 2
A matrix of the findings is presented in Table III and areas that were found to be
reported on by the hotel company were noted by placing an X in the corresponding
category