Digital Marketing

Marketing-Campaign Presentation

GOMC
 PROJECT BACKGROUND
● Home Furnishers a start up in the furniture industry in Lahore, Pakistan. Home
Furnishers is a brand and a lifestyle which is reasonably priced, aesthetically pleasing,
and comparable in quality and workmanship to the best brands in Pakistan. Having
variety of furniture for your home, such as Bed Sets, Sofa Sets, Dining Tables, Console
Tables, Centre Tables, Nesting Sets, Tea Trollies and everything you need for your
home. Ranging from Modern Style to Traditional Chiniot Style. Home Furnishers deal in
every kind of furniture so one can have a great range to select their favorite pieces for
their homes. The project was basically to evolve the mind sets of people that small
furniture businesses can have also good variety and can provide good quality.
Organization’s Overview

HOME FURNISHERS
• https://homefurnishersonline.com

● 14 – Awaisia Colony, near College Road, Ghazi

Chowk, Lahore, Pakistan- 54000

● Small organization (consisting of 9-10 workers)

● 3 years in business EST. 2016

● Deals in all home based furniture (Bed Sets, Sofa

Sets, Center tables and Chair sets)

Brand & Mission

• “Home Furnishers is a lifestyle brand that provides
home-based furniture (Bed Sets, Sofa Sets, Center
tables and Chair sets) with top quality like industry
giants at reasonable.”
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Target Audience Analysis
  .

Demographically: 25-50 Years, Male and Female, High Income (At least

0.4M/Month), Middle and Middle Upper Class.

Geographically: Lahore, Pakistan.

Psychographic: Modern Lifestyle, Not going out of style.

Behaviorally: Benefit seekers, Occasional Buyers

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How Are We Targeting Them?
Current Market reach is 600-700
Potential Market reach we want is 25,000
Current Marketing budget $100 (PKR 15,600)

● Website Overview: We want to work on our Current Goal Tracking Method: Currently we are
portfolio to make more practical for our consumers using Excel to have a proper record and to analyze our
as our website is an e-commerce website it will be sales.
consumer friendly. Our strength will be to make our
website as simple as possible.
“Our main goal is to offers a versatile
● Online Tactics: In online channels we will be using
range of elegant products that offer up
online advertising, Social media (Facebook, to the mark, extremely refined furniture
Instagram, WhatsApp) and Blogs. to make your life as a modern
man/woman”
● Offline Tactics: In offline channels we will be using
direct mailing, brochures and event marketing
(Furniture Expo).

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 Campaign (Facebook/ Instagram)

Sample Demographics Location Placements and Remarketing Other Targeting

Campaign topics
Brand All genders, 25- Lahore Feeds and Website Working
Awareness 50 (every area of Banners, AD Visitors professionals,
through Lahore) video engaged
Facebook/ shoppers
Instagram and
likes
What Are We Doing On Facebook?

BA Age 25-35 BA Age 35-50 Facebook likes

Use Ads to Target those
people who are active on
Facebook and have a active
account. And are interested
trendy furniture.
Target those people who want Encourage engagement with
to renovate their homes to get Home Furnishers' Facebook
rid of their vintage furniture page
and to get something simple.
Facebook Page Insights
Instagram Page Insights
 Ad Creative Brief
● ADVERTISING OBJECTIVE
●  
● To increase brand awareness and to change the mind sets of people about small furniture businesses.

●  CONSUMER MESSAGE
●  
● Our modern showroom offers a versatile range of elegant products that offer up to the mark, extremely refined
furniture to make your life as a modern man/woman.
●  
● KEY CONSUMER BENEFIT
●  
● Elegance and style that gives an aesthetically pleasing touch to your lives and homes.
●  
● BENEFIT SUPPORT
●  
● Home Furnishers promises to deliver the best quality seasoned wood that will be top notch for every season and to
provide the best quality hand polished finished products. Best quality paints to compliment the designs and to make
it more stylish.
●  
 Ad Creative Brief
● COMPETITION
● Furniture Hub, Wood Creations, Wood Action Furniture and other small known furniture houses.
●  
● ADVERTISING TONE
●  
● Elegance, Class and Luxury.
●  
● ADVERTISING MEDIUM
●  
● Social Media Advertisements (Facebook and Instagram)
●  
● MANDATORY ELEMENTS
●  
● Home Furnishers Logo, Product Image, Attractive Text, Good Content, Tag Line, Home Furnishers Address and
Contact Information.
Brochures
Brochures

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Video

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Organization Marketing Goals

• Awareness: Home Furnishers is a lifestyle brand

that provides home-based furniture (Bed Sets, Sofa
Sets, Center tables and Chair sets) with top quality
like industry giants at reasonable prices.

• Donations: We will try to connect with some

NGO for a good cause and will connect with our
customers emotionally to collect donations.

• Volunteers: Right now we have five volunteers in

our team, in future we would be able to have
maximum numbers of volunteers for our firm.

• Events: We would like to participate in events like

Furniture Expo.

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 Future Scope
● Currently our marketing is restricted to the products such as bed sets, chairs,
sofa sets but in future when we will be able to see the result of our marketing
we will definitely go for marketing of other products too.
● We will add online payment system on our e-commerce website to make it
more user friendly.
● In future we can also come up the idea “customize your own furniture” to
attract more market with our creative idea.
THANK YOU!