MARKETING PROJECT “KAHAANI”

Submitted to:
Sir Zargham Ullah khan
Submitted by:
Ayesha Noor (M23M.Phil09)
Momina Nasir (M23M.Phil 13)
Yusra Hamid (M23M.Phil14)
Saba Ramzan (M23M.Phil19)
Aiman Nisar (M23M.Phil 20)
Riffat Sabir (M23M.Phil25)
Class:
st
M.Phill (1 Semester)
 “Classy
Couture”
"The secret of getting
ahead is getting started" 
 Introduction:
• The South Asian dupatta, which lies somewhere
between its religious activities -- the shorter head
scarf popular in Pakistan, India, Turkiya,
Indonesia, Saudi Arabia and other Muslim
countries-- is such a fixture of Islamic culture
that women here say they feel they are complete
with dupatta/Chunri/scarf taking.
• The Mother of the Nation Fatima Ali Jinnah &
Pakistani perhaps most associated with
the dupatta was the first woman to head a
Muslim state, former Prime Minister Benazir
Bhutto, and many successful ladies are worked
in the all fields.
• To follow the Muslim real values and society
/cultural Dupatta/chunri play a vital role in
comfortable zone for the women.
Name of our product: Logo:
“ ”
Tagline:

”
Slogan:
 MISSION, VISION, VALUES, GOALS

Mission Vision
“To promote our “Our product quality is
product”. your Demand”.

Values Goals
Fabric Quality
Enhancement and
Creativity
promotional by providing
Exceptional customer service finest quality of our
product in reasonable
prices.
 Market Survey:
According To Survey Report, All Market Brands Providing Their Product (Ladies 3/2
Piece Suit Online And Self Service. There Is No Any Brand Which Is Launched Only
Dupatta/Chunri/Stoler So That We Have Decided That We Have To Launch A
Dupatta Category Product With Finest Quality, Design And Articles In Reasonable
Prices.

Ø Industry Trends:
Wide Range of Change is the law of Rare is the union of
Internet life purity and beauty.
With the global and This trend is growing Purity of material (like
extensive use of the day by day and thread, stones, buttons
internet, more people people like to move etc.) is very rare. As
are Turning to online on creativity and sustainability of the
stores to purchase finest fabric fabric is prominent
their product. with each passing day.
Our Competitors:

o Dilkush Dupatta
o Dupatta Gali

Competitive Advantage
A favorable position (Kahaani) seeks in
order to be more profitable than its rivals.
We shall be able to demonstrate a greater
comparative or differential value than our
competitors and convey our product
(Kahaani) information to its desired target
market.
 Uniqueness of our “ ” (Dupatta)
Charming / “ ” offers wide range of designs, articles, styles, and
Graceful Design / fabric that customers can choose for unique and
Trendy / charming look.
fashionable
 
Personalization Fabric is used in our “ ”product is breathable, light
  and comfortable. We allow customers to personalize
their ideas with their sound images.
Convenience “ ” is available for ages of females. You can
  contact us without any hesitation. A highly response is
provided to you according to your quality Demands.
Dying, Printing (all We are providing on customer demand as their “ ”
types) colour choice and scheme. It make only possible for us
by survey.
Customer faith are As fashion is change day by day. So according to
our real asset climate and trend Digital and floral Printing “ ” are
 Target Market:
(“ ”) is targeting those
customers who are more
interested into READY TO
WEAR Dupattas.
(“ ”) is targeting all
ages of women and girls.
(“ ”) is delivering Finest
Quality product in
penetration prices.
So lower, middle and upper
class can afford the
product of our all
categories
 Legend
Marketing Mix
PRODUCT
 Product Categories
We are offering dupattas in three different categories:

ØFORMAL Collection
ØREGULAR Collection
ØTRENDY Collection
 1. Formal Collection
Under this category we are offering
following dupattas:
q Fancy,
q Heavy Embroidery, and
q Laces Dupattas either on
chiffon, net, or organza.
 2. Regular Collection
Under this category we are offering
following dupattas:
q Simple Chiffon,
q Net,
q Chunri Dupattas, and
q Printed Scarf.
 3. Trendy Collection
Under this category we are offering
following dupattas:
q Floral,
q Simple Organza, and
q Written Dupattas.
 Packaging:
ØFirst we wrap dupattas in
white paper sheet,
ØThen we pack them in
transparent plastic covers
with product description
page, and
ØThen we pack them in
cardboard boxes.
PRICE
 Pricing Strategy:
We are going to follow the penetration pricing strategy for our
three different categories of dupattas:

ØRegular Collection (Rs.500-Rs.800)

ØTrendy Collection (Rs.1000-Rs.1200)
ØFormal Collection (Rs.1500-Rs3000)
Prices: For
For simple
chiffon and
For
For fancy
and
organza embroidery
chunri dupattas. floral dupattas.
dupatta and laces
and organza
scarf. dupattas.
Rs.800 Rs.2500-
Rs.3000

Rs.500 Rs.1500
 3.Place

Distribution Channels:
q Facebook, Instagram,
q Direct sales to individuals,
q Our office is located in anarkali.
q You can visit our page to see more collection.
Supplier:
we purchase our product from:
q The wholesale market like orega and liberty
market.
Delivery Partner:
q we hire 1 boy as a delivery man who can deliver our product to
the
Customer.
 4. Promotion

Promotion will be done through following ways:

ØSocial Media platforms:
Instagram
Facebook
Email campaigns to potential clients.
One on One interaction.
Through pamphlets.
 Trendy Collection:

Formal Collection:

Regular Collection:
 5. Physical Evidence

The physical evidence is included the

overall services and satisfaction of our
customers.

• Retail Store
• Online Store
• Product design
• Logo
• Packaging
 6. Process

Overall, survey area wise is conducted, analysis the

people requirements and quality / fabric demands. Then
move to designing, creating article, use finest fabric and
material to make the comforts/delightful of our
customers.
• Order Placement
• Order Confirmation
• Advance Payment
• Shipment to delivery Service provider
• Customer feedback
 7. People

Digital Marketing
Specialist E-commerce
Marketing Manager
•Focuses on online Manager
•Oversees the entire
marketing channels •Manages the e-
marketing project
•Social media, SEO, commerce platform
•Develops and
email marketing, •Ensures smooth
implements
online advertising functioning of the
marketing strategies
•Develops and website
•Coordinates with
executes digital •Manages product
different teams
marketing campaigns listings
•Ensures online
•Drives traffic, •Handles online
services align with
increases brand transactions
marketing goals
visibility, generates
online sales
 Graphic Designer
7. People •Creates visually
appealing graphics
and banners
•Designs promotional
materials
•Aligns visuals with
Content Creator brand identity
Customer Service •Communicates
•Produces engaging Representative
and relevant content value and aesthetics
•Handles inquiries of dupattas
•Product and order tracking
descriptions, blog •Resolves issues and
articles, social media concerns
posts •Provides support Target Audience
•Creates visually through various •Focus on individuals
appealing images channels comfortable with online
and videos shopping
•Ensures positive •Establishing a strong
•Promotes the customer experience online presence
dupattas effectively
•Optimizing digital
marketing strategies
•Reaching the target
audience effectively
 Conclusion:
In conclusion, our marketing project revolves around the
creation and promotion of trendy and regular dupattas.
By identifying our target audience and understanding their
preferences, we aim to provide stylish and versatile
dupattas that cater to their fashion needs.
Through digital marketing strategies and a strong online
presence, we will engage with customers on various
platforms to showcase our unique designs and affordable
pricing
Our focus is on establishing a strong brand identity that
highlights the quality, design innovation, and affordability of
our dupattas.
 Conclusion:
By actively listening to customer feedback and adapting to
market trends, we will continuously improve our marketing
strategies to meet the evolving needs of our target
audience.

Through this approach, we strive to become a trusted and

preferred choice for individuals seeking fashionable and
high-quality floral and regular dupattas.
 Thank you
“Classy Couture Kahaani”
CEO & Founder
classycotour1@gmail.com
111-456-8888
Insta:

25 H, Anarkali, Lahore -
Facebook: ClassyCotour1 Kahaani
www.ClassyCotour1Kahaani.Com