Marketing Plan

Customers are core for any business. Companies manufacture products to fulfil their needs.
Every company would like to increase their market share through sales by beating their
competitors. In order to achieve this, one should have efficient and effective marketing plan.
A marketing plan is a business's specific marketing strategy and includes concrete actions to
be taken and anticipated results. Therefore, marketing plan as roadmap for introducing and
delivering product or service to potential customers. The purpose of a marketing plan
includes the following:

 To clear define the marketing objectives of the business that align with the corporate
mission and vision of the organization.
 The marketing plan usually assists in the growth of the business by stating
appropriate marketing strategies.
 Strategies to increase market share and increase brand awareness
 The marketing plan will contain a detailed budget for the funds and resources
required to carry out activities indicated in the marketing plan.
 Foster the review and analysis of marketing environment, which entail market
research, customer needs assessment, competitor analysis, studying new business
trends and continuous environmental scanning.

Every purpose of marketing plan is to outline a strategy to attract and keeping customers.
The most vital element of a successful marketing plan is knowing our customer’s likes,
dislikes and expectations. Putting in the work to create this marketing plan can help ensure a
company's success. Therefore, our company outlines marketing plan into 6 elements
through target market, product strategy, pricing strategy, promotional strategy, distribution
strategy and competitor’s analysis with clear, concise, realistic and attainable objectives.
Target Market

A target market is a specific group of potential customers to whom a company wants to sell
its products and services. First and foremost, identifying the target market is an essential
step for any company in the development of a marketing plan. A company could spend a lot
of money and time if not knowing who their target market. Targeting these people means a
company be able to build their store for the right audience, efficiently using their resources to
impress and attract their potential customers. The target market is a main focus within a
marketing plan that determines other essential factors for the product such as distribution,
price and promotion efforts.

Building a successful furniture business demands more than just creating beautiful furniture
for customers. Most buyers see furniture business as a long-term relationship, which means
our products need to make a positive and lasting impression in front of the right people.
Having a comprehensive strategy for our furniture business will help us determine who our
ideal customers and how to provide them with experiences they crave. Even though we
might happily sell to anyone but the fact is only some people will love your products more
than others. Our company can sell more furniture if we can identify who those people are.

Our target market within the sofa bunk bed furniture context include the higher income level
customer who cares about design and quality furniture, and the customers experience with
small and narrow living space. The common bond between these target market is the
appreciation of quality and innovation in craftsmanship. Innovation development in these
type of customers is an important trend for us. We will target these customers through a
variety of media including the internet and word of mouth advertising.

The higher income level customer who cares about design and quality furniture

Our product offerings focus on the higher income level customer who has an appreciation for
quality craftsmanship and materials, and wishes to integrate innovation in to their lifestyle.
Our customers are a user of high technology equipment and is willing to spend money on
the best. Rather our strategy is to make our product information readily available to those
seeking quality furniture with specific technological needs. Therefore, our competition does
not provide comparable products as they lack the combination of innovation craftsmanship
and quality in materials. Gives the discriminating furniture user, who cares about design and
quality furniture, a combination of the highest quality furniture and an integration of the latest
technology, at a relatively high price. Our company provides this discriminating customer
with more than a piece of furniture. The quality of manufacturing, materials and ergonomics
found in our products serves to enhance the appearance of our customer’s home
atmosphere, in turn adding to their status and effectiveness as innovator.

The customers experience with small and narrow living space

All spaces present design challenges so, designing a small one can be especially tricky.
Customer must know how to strike a balance between making the room feel as spacious as
possible. We understand that our target market needs more than just home furniture. This
need grew out of the special requirements of innovation when our company combined sofa
and bed especially for our customer with narrow living space. Our target customer with
narrow living space wants to have all of that and plus fine furniture. There is a need for
quality wood and workmanship throughout. We do not just sell office furniture, we sell
design, fine materials and a total-quality home environment. Furthermore, our product is
positioned very carefully. The specialty of our product is multifunctional furniture that can
helps our customer use our product whether as a bed and sofa simultaneously. Our product
can help them save their living space and also save their money than buy two furniture.