Muhammad Akil Saleem Raza

BRAZIL AND AMERICAN CULTURE

Brazil Culture-High Context

Prefers implicit language and derives most

information from the context of the communication rather than the actual code used. Alludes to shared experiences in communication. Employs ambiguous communication to convey a wide range of emotional responses.

Brazil Culture-Collectivism
Extended family: Parent(s), children, grandparents, aunts,

uncles, cousins, etc. Loyalty to the group = I belong. Group consensus = We Confrontation is not desirable; it's rude. "No is substituted for Well, maybe, let's see Group identity is emphasized.

Brazilian Culture-High power distance

honor referent powers, and perceives a clear

delineation between superiors and subordinates and between the young and the old. Values obedience in children. Expects teachers to be authoritarian and direct student learning.

Brazilian Culture-Femininity
Places higher value on people, quality of life and

nurturing. Interprets sex roles more fluidly and places greater value on cooperative efforts and service. Possess strong concern for social harmony and human relationships.

American Culture-Low context

Values are explicit; language is neutral; derives most

information through the actual code used to communicate. Avoids allusions and connotations in communication. Prefers precise language to describe fact, technique or expectation.

American Culture-Individualism
Nuclear family: Parent(s)and children.
Loyalty to one's own goals = I'm self-sufficient. Personal opinion = I Confrontation: It is healthy to give and receive feedback. No Identity based on individual characteristics.

American Culture-Low power distance

Honors legitimate or expert power; considers authority

something to be earned. Encourages independence and active experimentation in children. Places a premium on student initiative and studentoriented educational process.

American Culture-Masculinity
Places higher value on material possessions, power and

assertiveness. Clearly delineates sex roles and individual competition has been highly regarded. Has strong motivation for achievement, and considers work central to life.