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VLBULY
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Wh|choIthesestatementsdoyouagreew|th!Wh|chdoyoud|sagreew|th!
Why!
N Thereare ncnew ideas
Z Mcstc|the cestdeasaredisccveredcyaccident.
d Researchanddeve|cpentisthe keytcreatcusinessideas.
4 Thereisncthinwrcnwith ccpyinandi prcvinthe ideasclcthers.
r The cestwaytcki||an idea istc take ittcaeelin.

0|scussthesequest|ons.
N Whatdc yc th nkaresceclthe cestideasintheast20 yeas:
Z Whatisthe cest idea ycu haveeverhad:
d Whichcreativeperscdcycucstad| re:Why:
4 Whatshcu|dccpaniesdctcenccuraenewideas:
O
Matchthewordpartnersh|ps(1-6)tothe|rdeI|n|t|ons(a-I).
1 tctake advantaeclan a tcc|lera|arervarietyclccds
Z
3
4

;
cppcrtunity
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c raisesceccdy'sslatus

tc enteraarket
d)
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tc aeacreakthrcuh
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tcdcsceth|nwhenycuetthechancetcdcit
tc akeani pcrtanldisccverycrchane
tcstartse|inccdscrservicesi anewarea
tc akesceccdycckcrlee|ce|pctant
Scanned for Agus Suwanto
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Readth|sextractIromata|kbytheheadoIaresearchanddeve|opment
department.Thencomp|etethegaps(1-6)w|ththecorrectIormoIaword
partnersh|pIrom Exerc|seA.
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41 C01.3 L|sten andcheckyouranswerstoExerc|se8.

41 C01.3 L|sten careIu||ytothe|ast partoItheta|kandcomp|etethegapsto

Iormword partnersh|psw|ththewords|n itolics.
I|6| 60l 6 W| l l 0dy d0y `g|660' |0UdCI W|| C| . w0Sl8 0| . . lO8
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Work|n pa|rs.Exerc|se 8reIerstothe5onyWa|kman.Canyouth| nkoIany
otherexamp|esoIproductswh|ch:
J wereccmp|ete|ycriina|and|aterccpied:
arereen:
; wcnanaward:
5ee lhe 0v0-k0M
jcr /he llO550ly.
4 weredee|cpedlrcmcustcmerideas:
Compareyour|deas|nsma||groups.
|6 0u5655
065
0ratePtts

0rKateP|tts|saresearcheratthe e-ResearchCentre,dn|vers|tyoIDxIord.
5hewasaskedthequest|on./n your opinion, whot were the best business
ideos oj the lost yeors Pred|ctwhatshew|||say.Th| nkoIproductsand
serv|ces.
O
4C01.39 L|stentotheI|rst partoIthe|nterv|ew.Whatproductsandserv|ces
doesKatement|on!Whydoessheth| nktheywereexce||ent|deas!

4C01.4 ||stentothesecondpartandanswerthesequest|ons.
; Whattypesclccmpanyspendactcltimendmcneyc researchanddee|cpmen:
Whicccmpanyspendsnear|y5cthe ccstcls|ecn researchanddee|cpment:
J
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40C0!.40 ||stentothesecond part aga|n andcompetethegaps| nthe

aud|oscr|pt.
|stcn|yce|ievethatmcstccmpaniescancene|it|rcmusi nI j I I j j and z z
w|thinlhei rcwnccmpanytcactua||ydeve|cp new andservices.Mydeliniticn
c| j I j i stc|cckatwhateveryccdye|sesees,andseescmethi n z
Scthatmihtmean|cckinatwhatycua|readydc,and |cck|natwhereycucandcil
s||ht|ydi |lerent|ytcj I I j I I I ycurprcductane,crz ycuprcducts|ntcnew
marketsThi scansavez z . I andmcney.

0|scussthesequest|ons.
1 Whatw|||cethe cestcusiness|deain the next l years:
2 Whatwcu|dycu |ike scmecnetcinvent:

Whatmakesabus|ness|deaarea||ygreo! |dea!8ra|nstormasmanypo|nts
|66 |6
asyoucan.
Jd
065 EXAMPLE. I-c;o|I;. o cco:c;o|c;oJjot
O
Work| ngroupsoIthree.Makequ| cknotes| nanswertothequest|onsbe|ow
aboutyourart|c|e.
StudenlA. ReadArtic|elcnthecppcs|tepae.
Student3. ReadArtic|e(cnthecppcs|tepae.
Student: ReadAtic|eJ cnthecppcs|tepae.
uest|ens
1 Whatisthereat}unusua|idea:
Whatprcclemdcesthi sidea sc|ve:
J Whichmakelsarementicnedin
re|aticntcthi sidea:
4 |ntemscltimeatwhatstae cl
deve|cpmentis the idea:
who neeJs
tronslotors
5o]er
cycling
oing ]or
golJ

AskyourpartnerstheIourquest|ons|n Exerc|se8 andmakenoteson

whattheysay.
Q
0|scussthesequest|ons|npa|rs.
1 Whichclthe ideasdcycul|ndthemcst inteeslin:Why:
2 Whichideadcycuthi nkwi||cethe mcstprclitac|e:
J Whichideawi|reach the mcstmarkets:
4 Canycuthi nkclany prcc|emsanyclthe ideasmihthave:
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5tudytheseexamp|es
a \es/erddy d]emoon, /he CEU wJs meeting /he resedrch /edm n Do/n.
(pastccntinucus)
b) we were hoving d sccess]/ nego/d/on when sdden|y /hey made new demdnds.
(pastccninucus) (passimpe)
c) Ihe ddver/sng dgency storteJ n Cdnd weden cJme up m`th /he '/us/ Oo l/' s/ogdn
]or Nke |n = (pastsimp|e) (pasts|mp|e)
Nowreadthroughtheseru|es
Weusethepastcont|nuoustcta|kabcutscmethinthatwascincnarcunda
particu|artime|nthepast,asinexampea.
* Wecltenusethepastcont|nuoustcdescribeanacticnwhichwasa|readyinprcress
whenscmethinelsehappened,asinexamp|eb).
* Weusethepasts|mp|etcta|kabcuacicnscreventsthatweseeasccmp|eted,
asinexamp|ec).
6rdmmdr re]erence pael
O
Readthe |as|o 8|rostoryandchoosethecorrectIormoItheverbs.
Pecp|ewro/ewithu|||s,pensand penci|s |cnbelcre|as|c3ircnven/ed
wds nven/ng h|sbircin l8.Whieheworked /wds workng asacurna|istinunary,
he no/ced /wds no/cng` thattheinkusedi nnewspaperprintindriedquick|y.3utthi s
| nkwcu|dnctl|cw|ntcthetipclalcuntainpen.| l8,hedeve/oped /wds deve|opng
newtipusnaba|thalwas reetcturnin its sccket.eded /wds dyng in 3uencs
Airesi l85.
O
| npa|rs,take|t|nturnstote||yourpartnerthatyousawthemdo| ngthese
th| ngsatwork.Yourpartnerhastoth| nkoIagoodreasonwhytheywere
do|ng|t.
EXAMPLE:
StudentA.w|-c-Isoyoo
.
yoo.c-cjo!-ojoc|oojc-yoo|o.
Student3. O|

~y|o,o;|cJ~co | -!ooo|o--cjoo|o~co- |-
When sawycu,ycuwere.
cckiat|acebcckdurincllice hcurs.
6
sludyinlapaneseinsteadclwcrkin.
ta|inwithlr|endsin thestallestaurant.
6
p|ayinamescnycrmcbiephcne.
6
readinabcck.
cc||ectinmcneylrcmycurcc||eaues
Wh|choIthesestatementsdoyouagreew|th!Why!
J Thebest numberlcrameetinissixpecp|ecrlewer.
heverhaveccd crdrinkduriameelin.
J Awaysstartandlinshameetincntime.
Ycushcudsitrcundatab|ewenycuhaveameetin.
b Ameetinmusta|wayshaveaeader
r Atalcrmameet,eachperscnshcu|dspeakinturn.
Scanned for Agus Suwanto
Uh| 14 ^ 6R|A1 |0|A5
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4C01.41 0C0ynam|cs|sane|ectron|cscompanybased |n 8oston, d5A.
Themarket|ngdepartmenthe|dameet|ngtod|scussthe|rnewsmartphone.
||stentothemeet|ng,thenanswerthesequest|ons.
Whatwere the maina| msclthe meetin:
Whichmcnthdid theychccselcrthe aunch:

41 C0.4||sten aga|nandt|cktheexpress|onswh| chthecha|rpersonuses.

1 0, everycne,|etscein,sha we:

Z urmainpurpcseistcdecidethe dateclthe| aunch.

r Mei , whatdcycuthink:

4 Chen,can ycuiveusycurcpinicnaccutth|s:

( Anythcuhscnthat:

r |etsetcacktcthe pcint.

? hcw, |'d|iketcmcvecntcsaescut|ets.

4C0.41 L|stentothemeet|ngaga|nandcomp|etetheseextracts.
Mei Perscna|y,|'mH H c|une.et'setintcthemarketear|yandsurpise
2
cur. . . . . . . . . . . . .
Wan Yeah,une'stccear|y. |th| nkSeptemer'sthecesttime.Wecanprcmctethe
smartphcnestrcn|ythen,withamu|timed|a

. . . . .
H
.
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`
|incc|n Whataccutthereccmmendedretai|pr|ce|crthephcne:Anythcuhtscnthat:
Mei . . . . . . aminute.thcuhtwewereta|kinaccutthe.
H
. . . . .
H
. . date,nct
thepice.
|incc|n 0, Mei,maycewearemcvina litt|ecclas.|et'seakthe
H
. . .
H
. . . . '.
||ncc|n Cccd.We needtccesharpcnpricin.hcw,whatsaes cut|etsdcycuthi nk
weshcu| d . . .
H
. .

Wan:
Wan hcprcc|emthere.Weccu|dstartwiththespecia|ist mcc||ephcneslcresand
ci. . . . stcres.Alerthat,weccu|dcckatctherd|stricuticn. . . . . .

D
Work| ngroupsoIIour.6LPoI8uenosA|reshasdeve|opedanewwa||et,
code-named'Theh|pster'. |tw|||be|aunched|nthed5.Themarket|ng
departmentho|dsameet|ngtod|scussastrategyIorse|||ng|t.
StudentA Turntcpae1J.
Stdent3 urncpaeJJ8.
StudentC Turntcpae1J2.
Student TurntcpaeJJ6.
Readyourro|ecard,thenho|dthemeet|ng.
UbLUL LNUL
CA|RPR50N||A0 PAR1|C|PAN15
8eg|n|ngthemeet|ng Chang|ngthesub|ect 6|v|ngop|n|ons 0|sagree|ng
Canwestart,p|ease: |et'smcvecnncwtc... |thi nkweshcu| d... |dcn'tncwaccutthat.
Riht,|etscein. Thenextthi ntcdiscussis... 'mi nlavcurc|... (|'mala|d) |dcn'taree.
5tat|ngthea|m C|ar|fy|ng Mak|ngsuggest|ons |nterrupt|ng
Themai naim}purpcseclthis Whatdcycumeancy...: Perhapsweshcud... dc| dcn(amcment.
meetinistc...
Scrry, | dcnt uite understand. Weccu|d... Can||ustsayscmethin:
Ask|ngfotcomments
5ummar|s|ng Agree|ng
Whatdcycu th| nk:
0,|et'ssummarise. |thi nkycu'reriht.
cwdcyculeeaccutthis:
iht,|et'srecap. |tcta|y)aree.
Sca Scanne nned for for for Agu Agus s Suw Suwant antoo
1D DW
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g|BB 0BBS 0| B RBW VS 0| B|BC 0R
i|i Sinh saveryrchma. evesmcney
enercus|ytcchartesacverthewcrdand
rcvidesnance|crrcectswhichw|he|
|cca|ccmmunities.
dehasrecent|ycranisedainternaticna|
ccmetitcn|creclewantntccreateanew
attractcnintheirccuntry.Thewinnerswreceive
mi | | i cntcnanceanddeve|ctheirrcect.
C01.42 stentcaccnversatcnbetween
i | i andhserscna|assistant,ae
erusc.hctedcwnlhethreekeycnts
that 0i|makesaccutthenewattracticn.
Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Sca Scanne nne nne nne nne nne nne nne nne nne nne nne nne nne nne nned d d d d d d d d d d d d for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for for Agu Agu Agu Agu Agu Agu Agu Agu Agu Agus s s Suw Suw Suw Suwant ant ant antoo
0N|14 6RLA1|0LA5
derearethreeattacticnsthahaeimpressed 0i|i pcecausetheyareunusua andexcitn.
ehasptthemcnthewecsiteasexamp|estcstimu|ateheimainaticnsclccmpetitcrs.
Wh|chonewou|dyou||ketov|s|t!Why!
Haveyouv|s|tedanyattract|onwh|chgreat|y|mpressedyou!|fsota||about|tw|thyourco||eagues.
OttOCt
5hakcspcarc's 6|o0c Ihcatrc
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Work|nsma||groups.
Ihc u|can Iour|sm and Irck
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I 8ra|nstorm|deasfora newattact|on|nyourareacountry.
Z Choosethebest|dea.1hend|scussyourconcept,us|ngthesequest|onsasagu|de.
Choosesomeoneto|eadyourd|scuss|on.
l Whataethestcnpcintsclycureatidea:
2 Whatkindclexperiencewi||ycratraticncller
isitcs:
J cwwi|i tmakemcneylcrthe|ccaccmmunty:
cwcanycu attracttcrists:
Whatareycurp|anslcrmarketnandprcmctin
theattractcn:
6 Whatccrpcratespcnscrshipswi|ycrytccctain:
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