Business Analysis of Ma Baisnabi Udyog

Introduction of the Organization sole proprietorship business entity situated in Lekhnath-3, Arghaun established in 2068 BS Man Bahadur Baniya buy this business from Nagendra Gupta

Products and Services

Produce kitchen rack made from iron. Available at relatively cheaper price.

Details regarding its supply chain

Inputs
Thin and flatter pieces of iron (Chain Patta)- available in round form as a coil. Color (plastic powder) Import from Butwal (from Rajesthan in previous year) LP gas

Processing
Technologies - heating machine (Bhatti). - welding machine to join the pieces of iron. - small machines to give shape. Out put: Rack - sales to whole seller of Pokhara, Magdi, etc. - some are sales in retail shop of owner and factory.

Market
Lekhnath, Pokhara, and some other places inside Nepal. Target groups: Economic class- middle and lower. Gender- male and female both. Profession- house wife, students.

Some background of the industry

Industry: Rack Competitors: in Pokhara, Kathmandu, Butwal, and India. Competition: More on price. competitive force - Low switching cost, lack of restrictions, low entry barriers, etc. - better to use alliance strategy : new linkages with suppliers, whole seller and distributor for cost leadership in market.

SWOT Analysis
strategic position of an organization. Strength: enhances competitiveness. valuable human resource, valuable company assets, well managed organization, etc. Weakness: condition placing in disadvantage. deficiency in innovation, lack of capital etc.

Opportunities : expected advantage from its environment. favorable government policy large market, easily availability of suppliers of raw materials, little competition, etc.

Threats: challenges and obstacles that external environment posses. rapid development in modern technology entry of new competitors, political instability, lack of energy such as electricity and gas.

Conclusion
Favorable SWOT- better competitive position. Aggressive strategy: Increasing unit production, Increasing investment, etc. Better for new investmentlow switching cost, little competition, low entry barriers.