Alcohol Industry : Kingfisher Beer

- Hiren Panchal Roll no : 36

Alcohol Industry in India

India 3rd largest markt for alcohol beverages in the world. Generates 30,000 cr annually for the governement of india due to its sales and huge taxes imposed on its consumption. High level of risk on account of regulatory environment. Weak financial profile

The Kinfisher Beer

Kingfisher stands for excitement, youth and camaraderie.

The Beer brands manufactured and marketed by United Breweries Ltd.

Kingfisher is The largest selling Beer in India

Commanding a 29% market share.

Top 5 Beers in India

1. Kingfisher 2. Haywards

3. Royal Challenge
Kalyani Black Label 5. Kings

SWOT Analysis
Strengths Market Leader Strong Brand Image Global Presence Aggressive Advertising Quality & Innovation Weakness

Long Developmental Cycle Relative Static Market Expensive Brand Opportunity

Changes Societal AttitudesConsumer Brand PreferenceDemand for High Quality Threats New Competitors Cloning of Successful Brands Increasing Buyer Power Growth in Substitutes Economic Downturn