What is a USP?

Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. Your USP is a selling message or slogan you use to ensure customers understand quickly and easily the benefits your product.

Characteristics of USP
It is a identity check to see how well you understand your customer and your business. It is not easy or on the surface. You have to dig for it. It is a message to convince the customer.

What a USP is NOT!

Mission statement We are the best. We are the biggest. 100 years history of. We care for your

USP should..
Be deeply felt Create an emotion Be specific Be meaningful Different

USP causes reactions like

Oh.something different How do you do that? How can I get more info on that? What is the website?

USP focuses on
Customers WANTS, DESIRES Not his needs Find out what a customer wants Convince on the same

Guess whos USP

You get rid of dandruff You get fresh, hot pizza delivered to your door in. When your package absolutely, positively has to get there overnight You get younger-looking skin Head & Should,Dominos,FedEx,Olay

3 ways to define your USP

Be unique - You can create a unique product that no one else on the market has thought of creating. Identify problem - you need to be able to understand and define your customers problems, fears and frustrations clearly. Share your benefits - The more specific we can get with how our product can benefit them, the more effective it is as USP.

More Information
It is flexible Can be repeated over and over Should be remembered by customers The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.