TOP 10 DO’S

OF A SALES
PROFESSION
AL
ETIQUETTE
“Sales is not just about talking and being lucky to get those sales. It’s all about
creating value, helping customers win, and educating”
Here are the top 10 etiquettes that make a Sales professional’s job easier:

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 FOCUS ON THE RIGHT
PROSPECTS
•Prospecting is all about finding the
potential leads that will bring sales to the
company.
•You will need to identify the right set of
prospects to shorten the sales cycle.
•Focusing on the right sets of the companies
and the right people within those will be
very helpful to you.

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 IDENTIFY THE BUSINESS PAIN
POINTS
•A salesperson first needs to analyze and
understand the prospects business
completely.
•It is necessary to uncover all the pain
points by asking the relevant open-ended
questions.
•Once it is done, you will be able to
provide them with a favorable solution.

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FOCUS ON THE RIGHT
SOLUTION
Successful salespeople will always have a
positive approach to the problem.
Focusing on the right solution will help in
creating a sense of confidence in the minds
of customers.
This opinion will strengthen the chances of
the sales happening.

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BE BRUTALLY HONEST
•Honesty and Integrity are essentials to a Sales
professional.
•Customers can find out if you will stretch the truth
and they will never deal with you again.
•You have to be honest and say no if you cant
deliver or reset expectations.
•Customers will love you for being upfront and
may even consider you for larger and long term
engagements if they will give this deal to a
competitor.

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ATTEMPT TO MOVE
STEPWISE:
•Sales is not an instant process, learn to
take it slow and stepwise. It is important
to follow all the
•steps in the sales process starting from
prospecting to the closing of the sale. A
gradual and step-by-step
•sales process will bring in desirable sales
conversions.

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FOLLOW UP VERY
COURTEOUSLY
•Follow-up is contacting the customer after the
initial meetings for the next steps.
•It helps if you would think why are you
following up and convey that to the
prospective customer also.
•Mindless and aggressive follow up will only
antagonize the customer because they will feel
that they are being harassed by you.

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LEARN TO LISTEN:
•You will have to understand that selling is
less talking and more listening.
•You will have to make the customer talk
about what they feel as pain points.
•You should then come up with your
solutions.
•This means that you will have to ask
questions and listen more..

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BE KNOWLEDGEABLE:
•The prospects will have certain pain points in
their business and it is the responsibility of the
salesperson to have good clarity on customer
problems and needs.
•Provide the customers with the best solution
that offers a win-win situation for the
customers as well as for the company.

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ASK QUESTIONS:
•The most important skill that a salesperson should
possess is Asking questions
•It helps to understand the mindset of the
customers and discover all the hidden needs.
•It makes them believe that the salesperson is
curious and interested in more than just selling the
product.

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 BE EMPATHETIC:
•Showing empathy or compassion is being
able to understand and empathize along with
the customer for their problems.
•A good salesperson should feel empathetic for
his customer.
•It helps the salesperson to build a great
rapport with the customers and know about
their interest to provide a proper solution.

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•In today’s buzz environment, sales professional
etiquette plays a crucial role.
•When the salesperson wins the trustworthiness
of the customer, they tend to come back again
and again to make the purchase.
•They also spread positive word of mouth to all
their connections, which will result in new sales.
Therefore, the sales professionals’ etiquette
matters a lot!

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