Color is undoubtedly the essential means to touch the emotions of your website visitors.

It is a non-verbal communication and creates a physical and emotional reaction of the viewers. Colors are able to set the right tone and carry a necessary message for visitors. Colors can calm or excite, arouse plenty of feelings and stimulate to actions. Color is extremely powerful. The color wheel is an indispensable attribute of many designers and artists all over the world. This great tool is a perfect proof of the theory that the ingenious is always simple. The color wheel allows you to pick the colors that are harmonious together. The wheel consists of 6 basic colors: red, orange, yellow, green, blue and purple. In addition to the basic colors, we have extra colors (mixes of the basic).

Colors in different cultures: symbolism

When choosing a color scheme for your website, you should obligatory take into account the fact that this or that color may have different meanings in different cultures. The cultural aspect for color symbolism can be very strong, so you need to be aware of how your audience views the colors. If you understand what you are saying with your website color scheme, you will avoid a huge mistake.