CASE STUDY GROWING WITH MULTIPLE INTERESTS

MIT School of Management, Pune MBA Marketing - SMPS Semester III Division B

TEAM MEMBERS
Anu Om Alreja Priyanka Yadav

12MBA069 12MBA109

SHOPPERS STOP

Govind Shrikhande
Customer Care Associate & MD Shoppers Stop Ltd Qualified textile technologist from VJTI, Mumbai MBA from Symbiosis, Pune Joined Shoppers Stop in 1991 During his stint at Arvind Mills

Witness & active participant of creating the Denim Revolution The launch of Arrow in India

Joining Shoppers Stop was another turning point

EXPERIENCING THE GROWTH

When he joined the company, it had

6
Stores covering

2.5
Lakh sq ft space and a turnover of

` 200
Crore. Today, it has multiple formats with more than

42
Lakh sq ft space and turnover in excess of

` 2,500
Crore.
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EXPERIENCING THE GROWTH

Shrikhande was enamored by the way the company runs. It is the most professional retail company in India, always seeking global benchmark in all practices right from consumers to partners to associates to IT to advertising, etc.

ITS NUMEROUS RETAIL FORMATS

Department Store Shoppers Stop Mixed Retail Format Hypercity

Specialty Retail Homestop, Crossword, MAC, Estee Lauder and Clinique

Considerable invasion in airport retail too! At present 155 stores, covering more than 42 lakh sq ft area

ZEAL TO MOVE FORWARD

Path to success not always smooth Hurdles that tend to break the growth momentum

Unorganized infrastructure Lack of quality retail spaces at reasonable prices Multiple taxation Unsupportive government policies such as

Service tax on lease rentals Excise duty on apparel

ZEAL TO MOVE FORWARD

For todays stature of Shoppers Stop, Shrikhande gives credit to the robust team that works under him. The team is focused, passionate about the work, disciplined and innovative.

THE FUTURE PLAN

Retail holds the biggest job opportunities Shrikhande We will continue to strengthen our presence across India, in multiple cities and through multiple formats. We had a sales turnover of ` 2,498 crore in March 2011, and we are targeting to grow by at least 20 per cent every year

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OUR TAKE AWAY

Growth is experienced under the aegis of qualified, passionate and innovative leaders. Retail is a growing sector. Multiple formats in retail and presence across multiple cities are the key to success for organized retailer sector. Another key to success is professional retail one must seek global benchmarks in all practices. To grow one must possess the zeal to move forward and overcome the hurdles that tend to break the growth momentum. Focused, passionate, disciplined and innovative team work is required. In future, retail holds the biggest job opportunities. 11 It is important to have a future plan such as growth target for every year.

THANK YOU!

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