DIGITAL ASSIGNMENT

INTRODUCTION

A business-level approach helps every organization achieve market

competitive advantage. We deliver value to consumers by harnessing the

core competencies of the business. In particular, there are two forms of

competitive advantage: cost leadership and differentiation. The

distribution of the market can be wide market of two forms and narrow

market. It is possible to gain a better understanding of the strategies

adopted by Indian companies by studying the strategies of dependency

and tata motors.

RELIANCE INDUSTRIES LTD

Reliance Industries ltd is a major Indian company with offices in

Mumbai, Maharashtra. The company's Chairman and Managing Director

is Mukesh Ambani.

The company's approaches are targeted at the company's consistent

growth, bringing value to consumers, driving innovation and positive

community change. We also give the workers a safe work environment.

The Reliance is the biggest supermarket institution in India. We often

have links with many international brands to draw more buyers and bring

the best goods to India. The Reliance group is centric on consumers. They

are trying to diversify their existing business prospects. Product creativity

is one way that dependence determines the importance for the consumer.

And through its technological advances they achieve societal value.

TATA MOTORS

Tata motors is an Indian-born multinational company headquartered in

Mumbai, Maharashtra, with its head office. The tata motors are not based

on any single market segment it chooses to represent anything. Each

citizen from every group is targeted, from the rural to the urban.

Tata motors use a DIFFERENTIATED STRATEGY to meet the different

consumer needs and wishes. Innovation / R&D is a major competitive

advantage. They have a very successful STRATEGY DISTRIBUTION,

as 576 distributors continue to exist in 424 cities in India itself. Tata's

commitment to PRODUCT DEVELOPMENT allows it to attract large

numbers of customers to purchase its products.

CONCLUSION

The businesses had cost leadership in both the cases i.e. reliance

industries ltd and the tata motors. In most cases, India adopts

PENETRATION PRICING strategies to attract price-sensitive buyers, to

conquer multiple rivals in the industry, and to overcome the alternatives

available on the market. And PRODUCT DIFFERENTIATION has also

been instrumental in helping companies attract a larger segment of the

market. Innovation / R&D are necessary to meet the changing market

demand. Reputation and brand awareness are very critical factors for

consumer longevity.