Comment/Feedback

SWOT?

Actionto take Include a bus that only has 15 seats so the less popular routes can still run and passengers wont have to miss out.

Rationalefor chosenaction It makes sense for us to also operate a smaller bus so we can still operate the routes that dont fill the required 15/30 seats and these passengers can still use our services and we wont have to cancel the bus route. The more notice we have, the sooner we know how many people will be on each bus route and can be more prepared. When starting up our business, we need to have some sort of discount or incentive for passengers to lure them in and also to retain them-including an idea such as after 10 rides you receive a free trip enables us to retain our passengers and gives them something to strive for. The number of buses we have will depends on the demand for our services and how busy we are on each route so once we have a constant flow of customers we will adjust our buses accordingly. The mining industry is still very busy and a lot of workers will require our services, however we do have a backup plan for if and when the boom slows down.

Concerned about having to fill Weakness that can be at least 15 out of 30 seats on turned into strength. the bus.

Need more than 24 hours notice for booking on our buses. Include a loyalty program or promotions when starting up our business.

Weakness

It was suggested that 24 hours was not enough notice for our shuttle company so we can extend this to 48 hours notice. We will include 10% discount vouchers for first time customers, have benefits for those who refer a friend for our services and each time passengers ride on a bus they can get a stamp on their card and 10 stamps could mean a free ride etc. We will start our business with 2 buses south and 2 buses north and depending on how busy we are, we will add or take buses away. Widening our target audience to not just FIFO workers but also tourists that need transfers t and from hotels and other passenger requiring our services.

Strength and opportunity.

Concerned about only having 1 bus north and 1 bus south.

Weakness that can be turned into strength.

The mining boom is slowing down and our business might not be so busy once it dies down.

Weakness that can be turned into an opportunity.